Steve Bell

Steve Bell

Co-founder and European chief executive

Iris

Contact me
  • (020) 7654 7900
  • bellyboy72
  • 185 Park Street, London, SE1 9DY, United Kingdom
Work email

steve.bell@iris-worldwide.com

Give us one reason why advertising is still brilliant in 2019.

The only constant at the moment seems to be change.

In 2019, I'll be using blockchain to…

Try to exhaust the Earth's electricity supply.

You decide to launch a brand. What is it called and what does it do?

ELF (the first letters of my three sons' Christian names). It would be a clothes brand targeting the highly lucrative Supreme and Palace generation.

When was the last time you felt professionally vulnerable and why?

Yesterday, when I sat with our global chief technology officer to ask him about the complexities of blockchain.

Who is your favourite Instagrammer and why?

My children (it's the best way of seeing what they really get up to when they're out and about).

You win the lottery. What would you do first?

Apart from the usual (family, charity, friends) I'd set up a sport foundation for underprivileged children and buy a beach house on Coronado Island for when I start to wind down.

Name one thing you think is criminally overrated by industry, society or culture and explain why.

Virtual reality.

Name one thing you think is criminally underrated by industry, society or culture and explain why.

Actual reality.

What is your go-to boxset binge?

Narcos – if only 20% of the series is true, it's a bloody amazing story.

Enough's enough: it's time the next Doctor Who was…

Donald Trump’s psychiatrist. Being inside Trump's head means this doctor would obviously be good at navigating large empty spaces.

If you weren't you, who in the industry would you like to be?

Paul Bainsfair – the perfect blend of work, lunches and golf and I'd never get bored of listening to my own anecdotes.

Other people you may be interested in:

Shaun McIlrath

Shaun McIlrath

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David Prideaux

David Prideaux

Executive creative director

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