Tarek Nseir

Tarek Nseir

Founding partner

TH_NK

Contact me
Work email

tarek@wearethink.com

Give us one reason why advertising is still brilliant in 2019.

Because our largest talent is making people believe. Including our good selves.

In 2019, I'll be using blockchain to…

Explain the fundamental difference between hype and reality.

You decide to launch a brand. What is it called and what does it do?

Edit. It would allow people you trust to separate the good from the crap.

When was the last time you felt professionally vulnerable and why?

When I was 18 and working at Accenture, I delivered my first big presentation to the a group of partners. Following a round of applause, I exited the room into the stationery cupboard. By the time I realised, I had already closed the door behind me. It took me a good couple of minutes to emerge.

Who is your favourite Instagrammer and why?

Cashcats. There's something truly uplifting about our feline friends bathing in money.

You win the lottery. What would you do first?

n/s

Name one thing you think is criminally overrated by industry, society or culture and explain why.

n/s

Name one thing you think is criminally underrated by industry, society or culture and explain why.

Apprenticeships are underrated by our industry and others. Gifted, young, ambitious people looking for a break and costing very little. Compared with grads and interns, they'll be loyal and will learn fast. What's the catch? There isn't one. With the recent changes to the apprenticeship levy, we would all be daft not to use them.

What is your go-to boxset binge?

n/s

Enough's enough: it's time the next Doctor Who was…

Dead. Forever.

If you weren't you, who in the industry would you like to be?

It would have to be James Murphy. Mostly because he ain't short of a quid or too but also because the world is very much his oyster.

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