Aidan McClure

Aidan McClure

Founding partner and chief creative officer

Wonderhood Studios

Contact me
My Character:
  • Cultural alchemist
  • Good egg
Work email

aidan.mcclure@wonderhoodstudios.com

Bye-bye the decade with no name. What are you relieved to draw a line under?

I have a terrible memory. Probably the reason why I still think every new brief is "the one".

What’s your biggest hope for the decade ahead?

That it's cleaner, more just and peaceful than the one before.

And what’s top of your professional to-do list for the 2020s?

Make sure Wonderhood creates work that surprises, delights and entertains people.

You have to job swap with someone in our industry for one month. Who would it be with and why?

I've always loved the sound bit of the production process. I'd love to swap jobs with Anthony Moore at Factory and work on some of the brilliant things he does. My only worry is I'd get fat on all the sweets they have in the studios and leave his reputation in tatters with some ham-fisted mixes.

Who is your best friend in the industry and why?

A combination of Alex Hesz and Sam Walker for kids, politics lessons and start-ups. Mark Slack for creative, beers and filthy food. And Laurent Simon for the beautiful memories.

What do you think the Friday feeling is?

Getting pumped up to chase three kids under the age of six around a wet, muddy park (my kids, just to be clear).

Who or what would you put into room 101 and why?

Emails. I can't wait for the day when we look back, chuckle to ourselves and say with a rueful smile: "Did we actually work like that?"

If you could uninvent one piece of technology, what would you choose and why?

Automatic revolving doors. I always get stuck in them. A simple open-and-close mechanism is suffice.

In the spirit of embracing failure… What has been your biggest screw-up?

Chundering on a private jet on the way back from a wrap party in Vegas. The sick bag split over the fancy upholstery and caused all my fellow passengers to start retching. The cleaning bill cost more than chartering the plane. Not so rock 'n' roll.

What do you do to stay match fit?

Switch off and spend time with people who aren't in advertising.

What would be your darts walk-on music and why?

Robin Hood Prince of Thieves: Overture and Prisoner of the Crusades. The greatest soundtrack ever. That piece of music could get me pumped up to write global banner ads.

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