Alex Grieve

Alex Grieve

Chief creative officer

Abbott Mead Vickers BBDO

Contact me
  • n/s
  • grievesy
  • Bankside 3, 90 Southwark Street, London, SE1 0SW, United Kingdom
My Character:
  • Cultural alchemist
Work email


Bye-bye the decade with no name. What are you relieved to draw a line under?

Avocado toast.

What’s your biggest hope for the decade ahead?

That it merits a catchy name.

And what’s top of your professional to-do list for the 2020s?

Cycle up Sa Calobra in under 45 minutes. The more we play; the better we work.

You have to job swap with someone in our industry for one month. Who would it be with and why?

I'm changing the brief. So I'm job swapping Ed Catmull at Pixar. If we want to be a creative company, we need to learn from the best

Who is your best friend in the industry and why?

Based on time spent with it: my iPhone. In the spirit of His Dark Materials, my work daemon: Sarah Douglas. And a certain, overly energetic, recently departed Italian.

What do you think the Friday feeling is?

The exact opposite of the answer below.

Who or what would you put into room 101 and why?

The Friday afternoon briefing for the 10am Monday review.

If you could uninvent one piece of technology, what would you choose and why?

Bread-making machines.

In the spirit of embracing failure… What has been your biggest screw-up?

To quote Thomas Edison: "I haven't failed, I've just found 10,000 ways that don't work."

What do you do to stay match fit?

Cycling and lumberjacking.

What would be your darts walk-on music and why?

Andrew Robertson chose Taylor Swift's Shake it Off for Sarah and me at a recent meeting. Neither of us knows why. Kind of worked, though. (Actually, it didn't. That's just a shameless attempt at trying to cover my arse in case he reads this.)

The lowdown:

Having split from his creative partner of more than two decades (the rather louder Adrian Rossi, who made a brief and ill-considered stint as chairman of Grey), Grieve didn’t sit around and, er, grieve. Instead, his leadership of AMV’s creative department has pushed it to new heights.

Other people you may be interested in:

Bridget Angear

Bridget Angear

Joint chief strategy officer

Abbott Mead Vickers BBDO

Sarah Douglas

Sarah Douglas

Chief executive

Abbott Mead Vickers BBDO

Nicholas Hulley

Nicholas Hulley

Executive creative director

Abbott Mead Vickers BBDO