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email@example.comBye-bye the decade with no name. What are you relieved to draw a line under?
Hopefully we can draw a line under the obsession with spurious short-term media metrics that dominate the media discussion.What’s your biggest hope for the decade ahead?
That as an industry we can better evidence the contribution creativity and invention makes within media to help build brands and businesses.And what’s top of your professional to-do list for the 2020s?
Get a better work-life balance.You have to job swap with someone in our industry for one month. Who would it be with and why?
Richard Morris. I'd like to find out exactly how he and Initiative keep beating us in pitches.Who is your best friend in the industry and why?
Has to be my partner, Ben. A towering strength and support structure within our partnership and he rarely gets the public plaudits he deserves.What do you think the Friday feeling is?
Best ask Publicis.Who or what would you put into room 101 and why?
Media agencies who make price commitments in pitches they have no intention of delivering. It wastes time and further compromises the integrity of our industry.If you could uninvent one piece of technology, what would you choose and why?
The ticket barriers at Paddington. They never work.In the spirit of embracing failure… What has been your biggest screw-up?
Probably our KFC chemistry meeting. Got so much wrong there isn't space within 300 charterers to give full details.What do you do to stay match fit?
Running, golf, Third Space and a brilliant set of Goodstuff partners.What would be your darts walk-on music and why?
Kings of Leon's Sex on Fire. It's a big anthemic piece and it's my favorite karaoke track.