Annette King

Annette King

Chief executive

Publicis Groupe UK

Contact me
  • 07487 603319
  • AnnetteKing
  • 82 Baker Street, London, W1U 6AE, United Kingdom
My Character:
  • Charismatic
  • Legend
  • Powerful
  • Social animal
  • Tough
Work email

Bye-bye the decade with no name. What are you relieved to draw a line under?

Eleven-plus and Common Entrance.

What’s your biggest hope for the decade ahead?

Passed GCSEs and A levels, fun gap years and well-suited university places.

And what’s top of your professional to-do list for the 2020s?


You have to job swap with someone in our industry for one month. Who would it be with and why?

Whichever client calls the pitch of the year. I want to really know what it feels like to be in their shoes.

Who is your best friend in the industry and why?

Natalie, my PA, because I trust her more than anyone and because we have a laugh.

What do you think the Friday feeling is?

A great pitch, delivered with love.

Who or what would you put into room 101 and why?

Johnson and Corbyn.

If you could uninvent one piece of technology, what would you choose and why?

Mobile phones for anyone under 18 so that my kids could have a Fortnite, WhatsApp, Instagram, House Party-free childhood.

In the spirit of embracing failure… What has been your biggest screw-up?

We don't fail, we just learn so that we can be better next time.

What do you do to stay match fit?

PT twice a week and Boris bikes.

What would be your darts walk-on music and why?

The Benny Hill theme. That's how good I am at darts.

The lowdown:

Don’t ever bet against Annette. Fiercely competitive, passionate and loyal, King is a leader in the classic mould. Her feisty determination is matched with a keen sense of fun though, making her both formidable and yet thoroughly down-to-earth and a good laugh to boot.

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