Antony Nelson

Antony Nelson

Executive creative director

Adam & Eve/DDB

Contact me
  • 07738135458
  • n/s
  • 12 Bishops Bridge Road, London, W2 6AA, United Kingdom
My Character:
  • Good egg
Work email

ant.nelson@adamandeveddb.com

Bye-bye the decade with no name. What are you relieved to draw a line under?

A lot of things have happened over the past 10 years but Brexit is what it will be remembered for. It's the worst decision this country has ever made, but it's happened, so let's stop talking about it and get on with it.

What’s your biggest hope for the decade ahead?

That the world starts to realise that we can't continue to abuse the environment and we somehow manage to reverse some of the devastation we've caused.

And what’s top of your professional to-do list for the 2020s?

To not get fired – and keep making the best work I can.

You have to job swap with someone in our industry for one month. Who would it be with and why?

John Lewis' Excitable Edgar. He had a pretty amazing run-up to Christmas, now it's time for him to put his feet up and take a (fire) breather – sorry!

Who is your best friend in the industry and why?

It has to be Mike Sutherland. We've worked together for 23 years. Although he’s got a quiet demeanour, he’s fiercely competitive and has an idea for everything.

What do you think the Friday feeling is?

Telling a creative team that their idea has been bought.

Who or what would you put into room 101 and why?

It’s a toss-up between turbulence and politicians. Not that there’s a great deal of difference, both of them are unpredictable and, at times, make your stomach turn.

If you could uninvent one piece of technology, what would you choose and why?

Email. Before its invention, people used to talk to each other. Using their mouths. Sometimes face to face. Imagine that. In the time it takes someone to write an email, and then the recipient to read the email and then respond to the email, the subject could have been discussed in two minutes. Madness.

In the spirit of embracing failure… What has been your biggest screw-up?

Only showing Alex Taylor 25 different art-directional layouts, not the 30 she requested!

What do you do to stay match fit?

The Hammersmith and City Line. Fifteen minutes a day of pushing, shoving, kicking and occasional biting soon gets your lats, quads and glutes in shape.

What would be your darts walk-on music and why?

Queen's Another One Bites the Dust. Bullseye was standard Saturday night viewing when I was a kid, which means I can play a bit myself.

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