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firstname.lastname@example.orgBye-bye the decade with no name. What are you relieved to draw a line under?
Trying to come up with a better name for it than the Twenty-Tens – the Tens, The Tenties, the Tensies, etc.What’s your biggest hope for the decade ahead?
For society: we become less extreme and more inclusive. For the industry: to properly embrace diversity in its broadest sense. For me: to keep having fun doing what we do.And what’s top of your professional to-do list for the 2020s?
My to-do lists never get to-done, so maybe I need to add some to-do-list training.You have to job swap with someone in our industry for one month. Who would it be with and why?
Any one of the Sky Media team in the month of November when they dine at Berry Brothers at least three times a week.Who is your best friend in the industry and why?
Andrew Stephens. Been together for coming up to 25 years and still going strong – challenging, supporting and making each other laugh.What do you think the Friday feeling is?
In this industry it's mostly "hungover" after a Media Thursday.Who or what would you put into room 101 and why?
Hold music. Hours wasted on bad tunes when they could be bangers.If you could uninvent one piece of technology, what would you choose and why?
The MiniDisc. Not because they weren't great but because I wasted months of my life recreating all my mixtapes only for the tech to quickly become obsolete.In the spirit of embracing failure… What has been your biggest screw-up?
Professionally: not adding media buying to the list of Goodstuff services earlier than we did. Personally: too many to mention.What do you do to stay match fit?
By hitting things – mostly balls (tennis, ping-pong, football, cricket) but never people.What would be your darts walk-on music and why?
The Theme From Shaft – wah-wah guitar, darts reference and written by someone with a great surname, too.