Cadi Jones

Cadi Jones

Commercial director EMEA


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Bye-bye the decade with no name. What are you relieved to draw a line under?

The resurgence of musicals: I blame Glee (2009) for starting it off. Slowly musicals graduated from television back to cinema with La La Land, followed by the inescapable A Star is Born in 2018 and, more recently, Yesterday. Enough already!

What’s your biggest hope for the decade ahead?

I will turn 40 in 2020 and the Douglas Adams quote haunts me with regard to technology: “Anything invented after you're 35 is against the natural order of things.” I’m hoping, against the odds, that I continue to embrace new technology and don’t become a Luddite.

And what’s top of your professional to-do list for the 2020s?

Help more brands to take control of their data and use it in a more meaningful way. In programmatic advertising, one-size-fits-all solutions, which do not create lasting value for anyone (apart from the platform owner), dominate. I’m proud to be part of a company changing this.

You have to job swap with someone in our industry for one month. Who would it be with and why?

I already have the best job in ad tech. However, swapping roles with Nigel Gilbert, managing director of Accenture Interactive, would be insightful. I’d learn the top digital concerns of big businesses and help them on their digital transformations. And then it would be really nice to come back to the hive.

Who is your best friend in the industry and why?

We’re lucky to work in an industry that attracts great, dynamic and enthusiastic people. I don’t have one single best friend in the industry but, instead, a whole network of friends I call on for different things, from Danny Spears and Dora Michail through to all of the brilliant women in Bloom.

What do you think the Friday feeling is?

The end of each Friday often finds Team Beeswax in the Coach and Horses on Curtain Road. We normally go around the group and share what we’ve achieved that week, a highlight or something we’re pleased with. That’s when I really know we’ve completed another great week.

Who or what would you put into room 101 and why?

I wish we could get rid of exclusionary techspeak. It started with the "Lumascape", a document designed to make programmatic seem so complex you need to hire Luma partners to help decipher it. I’d love to put techspeak into Room 101 and switch to plain English.

If you could uninvent one piece of technology, what would you choose and why?

There’s not a piece of technology in my life that doesn’t "spark joy" for me. You can opt-in or opt-out if the tech doesn’t work for you. If I could uninvent one tech-related thing, it would be non-inclusive design – people not thinking about everyone who might want to use their product.

In the spirit of embracing failure… What has been your biggest screw-up?

I spent a year in Dubai in 2011 setting up Yahoo’s programmatic business across the Middle East region. It was a brilliant role, I made great friends and learned a lot. I missed a year in Europe when everything was changing. When you gain something, you also often miss out on something else.

What do you do to stay match fit?

I take regular time out to recharge. I’ve been a yogi for 25 years plus I run, swim and walk or cycle everywhere I can. I’ve got nothing against the Tube but the more you can avoid breathing in other people’s air, the easier it is to stay away from winter chills.

What would be your darts walk-on music and why?

It would have to be Erasure's A Little Respect. If you know my limited skills at darts, I'm not sure I could ask for a lot of respect.