Danielle Bassil

Danielle Bassil

Chief executive

Digitas

Contact me
  • 07970746541
  • dannibass
  • 33 Arch Street, Boston, MA 02110, United Kingdom
Work email

dani.bassil@digitas.com

Bye-bye the decade with no name. What are you relieved to draw a line under?

Climate change deniers and austerity. Enough to both.

What’s your biggest hope for the decade ahead?

We move from individualism to a society based on a new economic model. We now need to prioritise the planet and each other. Everything else is just bullshit.

And what’s top of your professional to-do list for the 2020s?

Personally: have a baby in January. Keep her alive. Get back to building Digitas into the best agency on the planet.

You have to job swap with someone in our industry for one month. Who would it be with and why?

Arthur Sadoun. As part of the Publicis Groupe I'd love to know how it all works up there.

Who is your best friend in the industry and why?

Too many to mention. But thanks for keeping me sane and putting up with me for so long. You know who you all are.

What do you think the Friday feeling is?

Downing tools. Celebrating a job well done or commiserating a tough week. Plus two days of doing whatever you want.

Who or what would you put into room 101 and why?

Bad Uber drivers. I'm sure I've nearly died 50 times this year. Oh and Bojo, obvs.

If you could uninvent one piece of technology, what would you choose and why?

Speakers on mobile phones. No, I don't want to hear your shit drum 'n' bass, or your conversation to your Italian mother, or a 20-minute YouTube video of how to make your dinner. Plug your headphones in and fuck off.

In the spirit of embracing failure… What has been your biggest screw-up?

Staying in the wrong role at the wrong agency for too long. Culture is everything and if you don't fit, get out. Life's too short.

What do you do to stay match fit?

Laugh. Gin. Gym. Not take myself too seriously. And sleep. Eight hours for me or I am grumpy. No 4am starts on the treadmill, turmeric lattes while I meditate to Tibetan monks listening to whale sounds. Pfffft.

What would be your darts walk-on music and why?

Jesus and Mary Chain's Just Like Honey. Or Back in Back by AC/DC (I'm Aussie after all).

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