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email@example.comBye-bye the decade with no name. What are you relieved to draw a line under?
It was a fun decade but defending Naked Attraction for a living is something I shall not miss one bit.What’s your biggest hope for the decade ahead?
It's going to be more important than ever for the UK to show the world we can keep innovating. So my hope is that Wonderhood Studios will create great work and contribute to moving our industry forward again.And what’s top of your professional to-do list for the 2020s?
Keep learning, stay relevant.You have to job swap with someone in our industry for one month. Who would it be with and why?
Ads and Phil, our talented young creative stars – so I can be twentysomething again.Who is your best friend in the industry and why?
My son Saul, who directs through Agile Films.What do you think the Friday feeling is?
I don't think, I know. And it's always a good one.Who or what would you put into room 101 and why?
Probably Campaign A List questionnaire compilers.If you could uninvent one piece of technology, what would you choose and why?
Nuclear weapons.In the spirit of embracing failure… What has been your biggest screw-up?
I commissioned and marketed a costly competition show in America with inspirational speakers. It was a monumental flop. TV involves quite a bit of failure at the best of times but that one stands out because at the time as I was utterly convinced it would be a hit.What do you do to stay match fit?
Spending as much time as possible with young people, which is mainly what I do at Wonderhood.What would be your darts walk-on music and why?
Anything by Royal Blood.The lowdown:
A lot of people talk the talk about the collision of brands and content but the former boss of Channel 4 and St Luke’s is walking the walk with Wonderhood Studios, a hybrid agency and production company. Abraham started the business two years ago and already has a credits reel that ranges from Starling Bank to Comic Relief.