David Prideaux

David Prideaux

Executive creative director

Iris

Contact me
  • 07990 522842
  • prid
  • 185 Park Street, London, SE1 9DY, United Kingdom
Work email

david.prideaux@iris-worldwide.com

Bye-bye the decade with no name. What are you relieved to draw a line under?

Don't know. Most of the major issues seem to be getting worse.

What’s your biggest hope for the decade ahead?

A solar-powered planet.

And what’s top of your professional to-do list for the 2020s?

Help Iris take a few more strides on its path to glory.

You have to job swap with someone in our industry for one month. Who would it be with and why?

Jonnie Scarlett at The Quarry – always fancied being an editor.

Who is your best friend in the industry and why?

Mike. Tim. Nick. The three people who helped me the most.

What do you think the Friday feeling is?

Whisky mixed with two shots of relief and one of sleep.

Who or what would you put into room 101 and why?

David Cameron.

If you could uninvent one piece of technology, what would you choose and why?

The microwave oven. Zaps all the nutrients and makes whatever you're cooking taste horrible.

In the spirit of embracing failure… What has been your biggest screw-up?

A campaign for Ski yoghurt featuring an animatronic orangutan. Our creative director watched the finished ads and said: "There are only two words for this. Absolutely. And dreadful."

What do you do to stay match fit?

Chop wood and read fiction. A full-body workout combined with some mental jogging.

What would be your darts walk-on music and why?

The Pearl & Dean music. 

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