Giles Hedger

Giles Hedger

Former chief executive

M&C Saatchi

Contact me
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  • gileshedger
  • 36, Golden Square, London, W1F 9EE, United Kingdom
My Character:
  • Intellectual
Work email

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Bye-bye the decade with no name. What are you relieved to draw a line under?

An entire boxset of echo-chamber melodramas.

What’s your biggest hope for the decade ahead?

That the chroniclers of our extinction don't describe a species too busy airbrushing social identity to look up and notice the flood.

And what’s top of your professional to-do list for the 2020s?

Spend more time with the businesses that are changing markets.

You have to job swap with someone in our industry for one month. Who would it be with and why?

It would be with any of the five trainees who joined us in the autumn. I'd love to go back to the beginning, swap with Ben or Ciara or Harry or Jide or Tara and unlearn and relearn everything about this industry.

Who is your best friend in the industry and why?

Justin Tindall. The embodiment of progressive perfectionism and one of the few things in my life more reliable than a VW Golf.

What do you think the Friday feeling is?

Deadline decathlon followed by Sonos mayhem followed by adrenaline cliff-drop followed by swim followed by crisp Burgundy followed by Egyptian cotton followed by Saturday.

Who or what would you put into room 101 and why?

Anyone who looks at the number 101 and sees a binary Yes-No-Yes without wondering where all the nuance went.

If you could uninvent one piece of technology, what would you choose and why?

Curtains. I really hate curtains. A nonsense contraption best left in the pages of Heath Robinson.

In the spirit of embracing failure… What has been your biggest screw-up?

I once tried to do that whole haphazard thing with my pocket square. I love the désinvolture of creaseless silk but I overshot and it was as if a paint gun had exploded behind my lapel. Nightmare.

What do you do to stay match fit?

I walk until by brogues hurt, and I swim until my mind is clear.

What would be your darts walk-on music and why?

Dance of the Knights from Prokofiev's Romeo and Juliet. Something sturdy and foreboding to bulk out my boyish gait.

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