Guy Bradbury

Guy Bradbury

Executive creative director

Atomic London

Contact me
  • (020) 3617 0950
  • Guy_Atomic
  • 91-94 Saffron Hill, London, EC1N 8QP, United Kingdom
Work email

guy@atomic-london.co.uk

Bye-bye the decade with no name. What are you relieved to draw a line under?

Brexit. Although I’m sure when this goes to print we will still be in. Or out. Who knows?

What’s your biggest hope for the decade ahead?

Continue to grow Atomic London into a creative force and to open a Sydney office

And what’s top of your professional to-do list for the 2020s?

Devote some more time to developing the next generation of talent at Leeds Arts University.

You have to job swap with someone in our industry for one month. Who would it be with and why?

I would swap with Fernando Machado, call a UK pitch and appoint Atomic to make the type of work Burger King is making in other parts of the world.

Who is your best friend in the industry and why?

My wife. She has been there at every twist and turn since we started Atomic seven years ago.

What do you think the Friday feeling is?

Gunmakers, Peroni, 5.30pm, having left everything on the dance floor.

Who or what would you put into room 101 and why?

Clients who call a pitch just to see what is out there.

If you could uninvent one piece of technology, what would you choose and why?

Video assistant referee.

In the spirit of embracing failure… What has been your biggest screw-up?

In September 1994, I signed off a piece of artwork with a print run of 250,000. I will never forget how to spell "calendar" again. Or the date.

What do you do to stay match fit?

My Peleton bike and Ally Love put me through my paces twice a week.

What would be your darts walk-on music and why?

Electric Pow Wow Drum by A Tribe called Red. There’s nothing like a bit of First Nation Canadian hip-hop powwow music to get the heart pumping before a pitch.

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