- 60 Kingly Street, London, W1B 5DS, United Kingdom
n/sBye-bye the decade with no name. What are you relieved to draw a line under?
Any concerns I had about entering and making my way through my fourth decade.What’s your biggest hope for the decade ahead?
That common sense will prevail.And what’s top of your professional to-do list for the 2020s?
Taking the first steps in building a brilliant new creative agency. There, I said it.You have to job swap with someone in our industry for one month. Who would it be with and why?
Sound engineering is not technically within our industry, but it's close, and I would love to have a go. So I would swap with Sam Ashwell at 750mph.Who is your best friend in the industry and why?
My Bose noise-cancelling headphones.What do you think the Friday feeling is?
A Crunchie. Obviously.Who or what would you put into room 101 and why?
Those who think that success is a pat on the back from the industry, rather than the great British public.If you could uninvent one piece of technology, what would you choose and why?
The smartphone. I have a teenage daughter and an 11-year-old son.In the spirit of embracing failure… What has been your biggest screw-up?
The purple shirt/black tie combination I wore to pick up a British Arrow a few years back.What do you do to stay match fit?
Run. Cycle. Stay more or less sober most of the time. Dull, but effective.What would be your darts walk-on music and why?
I am the Resurrection by The Stone Roses. Because it's eight minutes and 12 seconds long (I'm a slow walker).The lowdown:
As creatives go, Heartfield is at the quieter, more thoughtful and less showy end of the scale. But he’s one of the best creative talents in the business, so it’s no surprise he caught the eye of James Murphy and David Golding when they scoured around for a third partner for their impending start-up. This will be interesting.