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email@example.comBye-bye the decade with no name. What are you relieved to draw a line under?
Aperol Spritz. Revolting, sickly, Tango-coloured alcopop.What’s your biggest hope for the decade ahead?
That we somehow get some decent, honourable political leaders on both sides of the Atlantic.And what’s top of your professional to-do list for the 2020s?
Keep having fun.You have to job swap with someone in our industry for one month. Who would it be with and why?
Probably Alex Mahon. I think she has the best job in the industry.Who is your best friend in the industry and why?
I couldn't possibly pick one.What do you think the Friday feeling is?
For the past few weeks it's been: "Oh god, not another bloody pitch."Who or what would you put into room 101 and why?
Pitch grids. Insane amount of work for trading teams that have no genuine business benefit to clients.If you could uninvent one piece of technology, what would you choose and why?
I wouldn't uninvent laptops but I'd ban them from pubs and bars.In the spirit of embracing failure… What has been your biggest screw-up?
Employing some absolute jokers. I have made up for it by finding a lot of stars, though.What do you do to stay match fit?
I spend lots of time with friends and fun workmates, travel at every opportunity and make use of Prosecco on tap at the office.What would be your darts walk-on music and why?
Don't Stop the Party – Pitbull (but it's already been taken by Peter Wright, according to Google).The lowdown:
The queen of the UK’s independent media agency sector celebrates the7stars’ 15th anniversary this year and is looking to the future by building its digital and tech capabilities. Biggam still has big ambitions and medialand wants to know what she’s plotting for the agency’s next act.