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firstname.lastname@example.orgBye-bye the decade with no name. What are you relieved to draw a line under?
Game of Thrones. I know it was one of the biggest cultural phenomena of the decade: fantasy, costumes, dragons and soft porn – a perfect cocktail of everything that leaves me cold. It's a blessed relief to no longer have to feign interest in it.What’s your biggest hope for the decade ahead?
Breaking boundaries with brilliant work, brilliant people and brilliant clients.And what’s top of your professional to-do list for the 2020s?
Focus on making great work that gets talked about. Find ourselves a new home and start flying.You have to job swap with someone in our industry for one month. Who would it be with and why?
Working in a start-up with a focus on growing the business, it would have to be Martin Jones of the AAR. I would love to be a fly on the wall of other agencies pitching and witness the variety of different approaches, personalities and tactics. And have the power to be a new-business kingmaker.Who is your best friend in the industry and why?
Not one person but, when the road has got a little rocky, I realise what an amazing bunch of committed friends I have picked up along the way. I thank them all and am there for them. I am extremely lucky to have them.What do you think the Friday feeling is?
Peace, quiet and thinking time. Friday is the day that advertising forgot – it's a great time to change the tempo, hang out and plot and plan.Who or what would you put into room 101 and why?
Electric scooters riding on the pavement. So many near misses.If you could uninvent one piece of technology, what would you choose and why?
The boiling water tap. It's never hot enough to make a decent cup of tea.In the spirit of embracing failure… What has been your biggest screw-up?
Letting my career stand still while I had my first two children. I needed a safe haven and watched my male peers keep going. With hindsight, I should have been more assertive about creating a balance that allowed me to move forward while still having my kids.What do you do to stay match fit?
I embrace my 12-year-old daughter's music taste.What would be your darts walk-on music and why?
I would give that brief to my 12-year-old to choose.