Jo Arden

Jo Arden

Chief strategy officer

MullenLowe London

Contact me
  • 07973 852822
  • timshelintheory
  • C-Space, 37-45 City Road, London, EC1Y 1AT, United Kingdom
My Character:
  • Intellectual
Work email

jo.arden@mullenlowegroup.com

Bye-bye the decade with no name. What are you relieved to draw a line under?

Extremism. It feels that really took off in the 10s. Granted, it's been a stalwart feature of religious doctrines and political debate but everything's got a bit binary, hasn't it? Where's the moderate gone? The seeing both sides, the consensus building? I'm hoping for a bit less right or wrong.

What’s your biggest hope for the decade ahead?

That we crack on with sorting some stuff rather than just being outraged. I’m looking forward to the many people in power using it badly fucking off.

And what’s top of your professional to-do list for the 2020s?

To continue making work that connects with real people on topics that matter to them.

You have to job swap with someone in our industry for one month. Who would it be with and why?

Tom Knox. I'd like him to experience the joy of a flat vowel first hand for a month. In return, I'd be hoping to absorb his enviable repertoire of literary references.

Who is your best friend in the industry and why?

Louise Horner at Acacia Avenue. Because she's been my best friend for 25 years and it's just daft to start again at our age. (Plus, I think she's perfect.)

What do you think the Friday feeling is?

A one-dimensional and outdated view of the British "working week"?

Who or what would you put into room 101 and why?

If I had a pound for every time I've been asked about 101 this past year...

If you could uninvent one piece of technology, what would you choose and why?

All of it and none of it. Each progressive step undoubtedly sets us back. If we could only see far enough ahead I’m sure we’d invent nothing.

In the spirit of embracing failure… What has been your biggest screw-up?

Wiping my face with a chapatti on having my first "eat-in" curry in Bradford, aged 18. I thought it was a hot towel.

What do you do to stay match fit?

I go undercover as an actual person. It's amazing what you can pick up from people who don't read Campaign.

What would be your darts walk-on music and why?

The Gambler by Kenny Rogers. I think country has been overlooked as a motivational musical genre and this has some ready appeal for serious darts punters.

Other people you may be interested in:

Mark Elwood

Mark Elwood

Executive creative director

MullenLowe London

Links
Laurence Green

Laurence Green

Executive partner

MullenLowe London

Links
Tom Knox

Tom Knox

Executive partner

MullenLowe London

Links