Karen Martin

Karen Martin

Managing director

Bartle Bogle Hegarty

Contact me
  • 07464 557300
  • thelovelykaren
  • 60 Kingly Street, London, W1B 5DS, United Kingdom
My Character:
  • Good egg
Work email

karen.martin@bbh.co.uk

Bye-bye the decade with no name. What are you relieved to draw a line under?

It wasn't all bad – the first half was grand – it's the past five years that have descended into chaos. I'd like to draw a line under Brexit and everything that came with it – the lying, the hating, the uncertainty – and for our industry, the general paralysis.

What’s your biggest hope for the decade ahead?

A renewed focus on what makes our industry great. Big Exciting Ideas. And for us all to relax a little. The robots have not yet taken all our jobs, Amazon yet hasn't eradicated all retail stores and empathy and emotion are required now more than ever.

And what’s top of your professional to-do list for the 2020s?

Diversity and inclusion. We all need to do more and talk less. Remove the term "working mothers" and replace it with working parents.

You have to job swap with someone in our industry for one month. Who would it be with and why?

Sir John Hegarty. Can you imagine being John Hegarty?

Who is your best friend in the industry and why?

I don't have one.

What do you think the Friday feeling is?

A feeling of complete achievement, an empty to-do list and maybe a pitch win before I set off into a weekend of wild abandon. Perhaps I should lower my expectations so I get the Friday feeling a bit more often.

Who or what would you put into room 101 and why?

Love Island.

If you could uninvent one piece of technology, what would you choose and why?

Sample of one here but virtual assistants freak me out a little bit. I dread to think what they know about me.

In the spirit of embracing failure… What has been your biggest screw-up?

Too many for 300 characters...

What do you do to stay match fit?

I like to spend lots of time with non-advertising people, particularly my mother. She has views (many, many views) on what we do. She'd like to laugh way more so, if we can all sort that out, that would be great.

What would be your darts walk-on music and why?

Borderline – Madonna. It's always a borderline moment.

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