Lucy Banks

Lucy Banks

Head of content for brands EMEA

YouTube

Contact me
  • 07747 043628
  • thelucybanks
  • Belgrave House, 76 Buckingham Palace Road, London, SW1W 9TQ, United Kingdom
My Character:
  • Good egg
  • Social animal
Work email

lucybanks@google.com

Bye-bye the decade with no name. What are you relieved to draw a line under?

Thought it was the 10s? Child-related sleep deprivation. And the B word, obviously.

What’s your biggest hope for the decade ahead?

Socially: the Greta effect continues. Culturally: Fleabag rules the world. Personally: more time at home and with friends. Family: health and joy thrive.

And what’s top of your professional to-do list for the 2020s?

To be the ringmaster, not the beast.

You have to job swap with someone in our industry for one month. Who would it be with and why?

Anne Mensah, vice-president of scripted content series at Netflix UK. To hunt for great work and be able to invest in British creative talent in such an instrumental way would be a privilege.

Who is your best friend in the industry and why?

Ouch, that’s hard. I’d have to say Jane Wolfson, my longest and closest friend in industry and real life. Jane is genuine, warm and extremely funny. From pissed holidays dancing in "Chlamydia" to grown-up walks on the Heath with kids, I am grateful for her 20+ years of friendship.

What do you think the Friday feeling is?

For 50% of the year: FML I can’t handle hangovers any more. For the other 50%: smug, realising I am not hungover and it’s pretty much the weekend.

Who or what would you put into room 101 and why?

MAMILs! I appreciate it's probably 50% of your male readership but – the camel-toe shoes! Visible junk (or, worse, lack thereof) in the trunk! The sheer taking-it-all-so-seriously-ness! If you glance into Rapha, it’s like Comicon got taken over by the Chris Hoy fan club. It’s just riding a bike, lads.

If you could uninvent one piece of technology, what would you choose and why?

FaceApp. Not for the Russian data theft, for the terror of the inevitable.

In the spirit of embracing failure… What has been your biggest screw-up?

Trying to run my vintage jewellery business while having a travel-intense (and generally intense) job, plus two young children. *Site currently under redevelopment.* Nice to have an exit plan, albeit a dormant one, though. And the antique gold.

What do you do to stay match fit?

Reformer Pilates (once a year).

What would be your darts walk-on music and why?

Bodak Yellow – Cardi B. Just well 'ard, innit.

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