Lucy Barrett

Lucy Barrett

Client director


Contact me
  • 07879 662780
  • LucyBarrett
  • London, W1D 5AD, United Kingdom
Work email

Bye-bye the decade with no name. What are you relieved to draw a line under?

The phrase "digital disruption" can get in the bin. We are out other side and those that survived emerged stronger.

What’s your biggest hope for the decade ahead?

I know I should say something profound about politics but, really, I just hope my husband stops saying "never" and we move out of this polluted city into the countryside.

And what’s top of your professional to-do list for the 2020s?

What is always at the top of my list: to make the time spent with radio and our share of advertising revenue become a little more aligned.

You have to job swap with someone in our industry for one month. Who would it be with and why?

Claire Beale or Gideon Spanier. It would be interesting to return to an editor's role 10 years on, plus I would get to commission lots more features about radio.

Who is your best friend in the industry and why?

My last best friend in the industry, Carmen Bekker, moved to Australia so I am playing it safe by naming no one. But I still have lots of lovely advertising friends (you know who you are) and I couldn't choose between them.

What do you think the Friday feeling is?

Wearing trainers. It's a good thing I wear them every day.

Who or what would you put into room 101 and why?

Social media influencers. I know I won't have to explain why, but I will add that I have daughters and I would rather they had different role models.

If you could uninvent one piece of technology, what would you choose and why?

How did AirPods become an a status symbol for millennials? I will never be convinced that they aren't a tragedy and you don't look very silly wearing them. Either way, its my way of saying: "No, you can't have them for your birthday," to my 13-year-old.

In the spirit of embracing failure… What has been your biggest screw-up?

I never embrace failure. Does that make me a total screw-up?

What do you do to stay match fit?

Sleep. I am in bed by 10pm most nights. Lights off at 11. Phone downstairs.

What would be your darts walk-on music and why?

I asked Mark Barber what he thought I should say and, for some reason, he said Shaddap You Face. It stuck and I can picture it all. So it's done.

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