Lynsey Atkin

Lynsey Atkin

Executive creative director, 4Creative

Channel 4

Contact me
  • n/s
  • lynseylynsey
  • 124 Horseferry Road, London, SW1P 2TX, United Kingdom
Work email

latkin@channel4.co.uk

Bye-bye the decade with no name. What are you relieved to draw a line under?

Toys R Us. RIP. Acceptance was difficult, we all need to move on.

What’s your biggest hope for the decade ahead?

Private school reform. Challenging damaging and outmoded social hierarchies that allow 7% of the population to buy their way to disproportionate advantage over the rest of society. Oh, and more Kathy Burke on the telly.

And what’s top of your professional to-do list for the 2020s?

Quick Paralympics ad, nothing too high stakes.

You have to job swap with someone in our industry for one month. Who would it be with and why?

Anyone in 4Creative who also sits on the exact same bank of desks as me (two-seat radius, maximum). I've only just worked out reliable and efficent routes to both the toilets and Meeting Room 4 and a month away would do irreperable damage to my sense of direction.

Who is your best friend in the industry and why?

David Kolbusz for teaching me everything he knows about refusing the complimentary bread. (BTW, he won't reciprocate this, he'll write something lengthy and florid that ultimately says "the work".)

What do you think the Friday feeling is?

Absolutely the opposite of a terrifying death-rollercoaster made of chocolate. A quiet chair made of Monster Munch? That'll do. A nice maize-based sit down.

Who or what would you put into room 101 and why?

Whoever is responsible for the infantilisation of our language to include that triptych of nadir – peeps, hubby and holibobs.

If you could uninvent one piece of technology, what would you choose and why?

Southwark Council Housing Repairs automated telephone service.

In the spirit of embracing failure… What has been your biggest screw-up?

Eating the complimentary bread.

What do you do to stay match fit?

Sleep. Try not to worry about the bread.

What would be your darts walk-on music and why?

The Best of Bread. Vols 1 and 2. I'll walk slowly.

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