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Hulleyn@amvbbdo.comBye-bye the decade with no name. What are you relieved to draw a line under?
Hopefully, false distinctions like digital and social.What’s your biggest hope for the decade ahead?
That the proof remains that creativity is the most effective tool in advertising.And what’s top of your professional to-do list for the 2020s?
To stay curious. And to keep learning.You have to job swap with someone in our industry for one month. Who would it be with and why?
It may be stretching the definition of our industry, but I’d job swap with someone in a Pixar writers' room.Who is your best friend in the industry and why?
Nadja Lossgott. She is the other half of my brain. And my partner in crime.What do you think the Friday feeling is?
It’s full-fat Fridays. It’s a sense of pushing responsibilities and routines to the side and having that hamburger if you want to.Who or what would you put into room 101 and why?
Manifesto ads.If you could uninvent one piece of technology, what would you choose and why?
Tiny Wings. A large part of my life disappeared because of it.In the spirit of embracing failure… What has been your biggest screw-up?
Confusing a good meeting with a good end result.What do you do to stay match fit?
I read the news obsessively to try to stay informed about the world.What would be your darts walk-on music and why?
Impi by South African musician Johnny Clegg. Impi is the Zulu word for warrior. And the song is very macho. It would be suitably intimidating as I emerge (very un-macho) through the dry ice.