Paul Bainsfair

Paul Bainsfair

Director general

IPA

Contact me
  • 07768 333666
  • PaulBainsfair
  • 44 Belgrave Square, London, SW1X 8QS, United Kingdom
My Character:
  • Good egg
Work email

paul@ipa.co.uk

Bye-bye the decade with no name. What are you relieved to draw a line under?

John Bercow.

What’s your biggest hope for the decade ahead?

Hope is not a strategy.

And what’s top of your professional to-do list for the 2020s?

In 2020, we will have 500 newly minted individual MIPAs. By 2029, we would like to have 5,000.

You have to job swap with someone in our industry for one month. Who would it be with and why?

Marla Kaplowitz, head of 4A's. I quite fancy a month in New York.

Who is your best friend in the industry and why?

Tom Knox. He is the nicest man in the world.

What do you think the Friday feeling is?

Alighting at Tisbury Station in deepest Wiltshire.

Who or what would you put into room 101 and why?

Reality TV shows. Repetitive, bad, lazy TV.

If you could uninvent one piece of technology, what would you choose and why?

Social media because of its ghastly call-out culture.

In the spirit of embracing failure… What has been your biggest screw-up?

I was in a TBWA Worldwide board meeting in the early 2000s in LA. We had the Apple account. Steve Jobs was starting to work his magic. I remember thinking I should buy Apple shares. I didn't. $10,000 then would now be worth $1.5m.

What do you do to stay match fit?

I've just watched The Game Changers documentary. I'm thinking vegan could be the way to go.

What would be your darts walk-on music and why?

The Rolling Stones' Gimme Shelter. Be afraid. Be very afraid.

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