Richard Denney

Richard Denney

Executive creative director

St Luke's

Contact me
  • n/s
  • Denney_Rich
  • 18 Dukes Road, London, WC1H 9PY, United Kingdom
My Character:
  • Good egg
Work email

rdenney@stluke.co.uk

Bye-bye the decade with no name. What are you relieved to draw a line under?

Neophilia at the expense of common sense.

What’s your biggest hope for the decade ahead?

More work out there that doesn't just pull on heart strings. We would all benefit from more entertainment, more laughs, more jaw drops, more amazement.

And what’s top of your professional to-do list for the 2020s?

Continue to push for creative excellence and to build on our brilliant client list along the way.

You have to job swap with someone in our industry for one month. Who would it be with and why?

Fer Machado, global chief marketing officer at Burger King. He believes passionately about the importance of creativity to build brands. Just look at the stellar body of work he's got to show for it. True champion. Would love to see what he'd create agency side, too.

Who is your best friend in the industry and why?

Don't have a single best friend in the industry. I have plenty of good friends who are all deserving of this title.

What do you think the Friday feeling is?

An almighty round of applause.

Who or what would you put into room 101 and why?

Jazz hands as an expression for applause.

If you could uninvent one piece of technology, what would you choose and why?

The Quirky Egg Minder.

In the spirit of embracing failure… What has been your biggest screw-up?

Not working at an independent agency earlier in my career.

What do you do to stay match fit?

At the beginning of 2019 I started going to the gym and also took up pilates. I is getting well fit.

What would be your darts walk-on music and why?

The theme tune to Benny Hill. That'll get 'em going at the Crucible.

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