Sam Hawkey

Sam Hawkey

Chief operating officer

Saatchi & Saatchi

Contact me
  • n/s
  • samhawkey
  • 40 Chancery Lane, London, WC2A 1JA, United Kingdom
My Character:
  • Good egg
Work email

Bye-bye the decade with no name. What are you relieved to draw a line under?

Sleep training.

What’s your biggest hope for the decade ahead?

That we continue to actually do stuff, get going and create momentum. Talk is cheap, as they say.

And what’s top of your professional to-do list for the 2020s?

Focus, momentum and balance.

You have to job swap with someone in our industry for one month. Who would it be with and why?

Pete Jeavons from BT. At least we’d still be able to do our best work over a beer. Not sure he’d swap with me though.

Who is your best friend in the industry and why?

Our head of planning, Sam Wise. While I’m not sure a Bloody Mary and a Guinness are "the best way to prepare for a big meeting”, he is right about most things, so who knows?

What do you think the Friday feeling is?


Who or what would you put into room 101 and why?

Hour-long meetings.

If you could uninvent one piece of technology, what would you choose and why?

Emails. They’re making us lazy and unaccountable. It’s good to talk as our friends in purple used to say.

In the spirit of embracing failure… What has been your biggest screw-up?

Allowing The Sun to access and publish a link of a legally unapproved parody of Old Spice's “I’m on a horse” ad. Fortunately I survived Mark Cridge and Unilever loved it.

What do you do to stay match fit?

A podcast a day keeps the P45 at bay.

What would be your darts walk-on music and why?

I’d go for more of a song-on. George Michael – Faith. It’s my karaoke go-to and who doesn’t want to see me belting that out while I make my way to the oche?

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