Sarah Douglas

Sarah Douglas

Chief executive

Abbott Mead Vickers BBDO

Contact me
  • 07801 253234
  • Sarahdouglas21
  • Bankside 3, 90 Southwark Street, London, SE1 0SW, United Kingdom
My Character:
  • Tough
Work email

Bye-bye the decade with no name. What are you relieved to draw a line under?

Rampant gender inequality.

What’s your biggest hope for the decade ahead?

Obsoletion of all inequalities.

And what’s top of your professional to-do list for the 2020s?

Addressing inequalities.

You have to job swap with someone in our industry for one month. Who would it be with and why?

Alex Grieve. He gets to be Eric. I have to be Ernie. I want to be Eric for a while.

Who is your best friend in the industry and why?

I don't believe in hierarchy when it comes to friendship. I don't believe in hierarchy at all, for that matter.

What do you think the Friday feeling is?

That feeling after the Thursday feeling and before the Saturday feeling?

Who or what would you put into room 101 and why?

Pineapple. Unneccessarily aggressive outer, unnecessarily inedible inner.

If you could uninvent one piece of technology, what would you choose and why?

The handset. Look up people. There’s a whole world out there.

In the spirit of embracing failure… What has been your biggest screw-up?

Thinking our dog could cohabit happily with our rabbit and our guinea pigs and not have residual anger issues.

What do you do to stay match fit?


What would be your darts walk-on music and why?

White Stripes Seven Nation Army.

The lowdown:

Despite being a long-standing company staffer, Douglas’ appointment as chief executive of Abbott Mead Vickers BBDO marks a change in not just the leadership but the style of Britain’s biggest ad agency. Thoughtful, considered and pleasantly unshowy, this new management approach is to be welcomed as the industry becomes increasingly professionalised.

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