Shaun McIlrath

Shaun McIlrath

Global chief creative officer

Iris

Contact me
  • n/s
  • shaunmcilrath
  • 185 Park Street, London, SE1 9DY, United Kingdom
Work email

shaun.mcilrath@iris-worldwide.com

Bye-bye the decade with no name. What are you relieved to draw a line under?

Brexit. Oh no, wait…

What’s your biggest hope for the decade ahead?

A complete reboot of the UK political system. And the Irish rugby team while we're at it.

And what’s top of your professional to-do list for the 2020s?

To update my A List photo, which is more than a decade old.

You have to job swap with someone in our industry for one month. Who would it be with and why?

Mus Abdi, head of IT at Iris, just to feel the omnipotence of being a benevolent tech god for a brief moment.

Who is your best friend in the industry and why?

Anyone who's helping me out with what I'm currently working on, because I'm a fickle tart of a man.

What do you think the Friday feeling is?

A mild form of PTSD.

Who or what would you put into room 101 and why?

Sadly, it might be Cannes these days. I'm finding it increasingly hard to watch the industry wanging on about how woke it is, while necking €200 bottles of wine on a yacht in the Riviera.

If you could uninvent one piece of technology, what would you choose and why?

Mobile phones. I seem to have one stuck to my face like a scene from Alien.

In the spirit of embracing failure… What has been your biggest screw-up?

Agreeing to repitch for a bit of business after a reassurance that it will be "a level playing field".

What do you do to stay match fit?

Physically, training with my son, who is becoming a muscle-bound silverback as I slowly deflate like an ageing balloon. Mentally, scouring obscure American websites.

What would be your darts walk-on music and why?

I suspect I'd walk on Riverdance style to something by Enya.

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