Steve Aldridge

Steve Aldridge

Chief creative officer

Wunderman Thompson

Contact me
My Character:
  • Good egg
Work email

steve.aldridge@wundermanthompson.com

Bye-bye the decade with no name. What are you relieved to draw a line under?

Too many natural disasters. Too much political uncertainty.

What’s your biggest hope for the decade ahead?

It will be the best decade of my life so far.

And what’s top of your professional to-do list for the 2020s?

To make Wunderman Thompson the agency of the decade.

You have to job swap with someone in our industry for one month. Who would it be with and why?

Anyone with a luxuriant beard. I think I'd enjoy it.

Who is your best friend in the industry and why?

Honesty. Without it, you have no friends.

What do you think the Friday feeling is?

Undisclosed.

Who or what would you put into room 101 and why?

Turkey of the Week. Does the industry and Campaign no favours.

If you could uninvent one piece of technology, what would you choose and why?

The electric scooter. Neither fish nor fowl. Dangerous and ridiculous.

In the spirit of embracing failure… What has been your biggest screw-up?

I once left the work on the train!

What do you do to stay match fit?

Never stop looking, listening, learning.

What would be your darts walk-on music and why?

London Calling – The Clash. It's the city that made me and defined me.

The lowdown:

The founder of the now sadly defunct Partners Andrews Aldridge made a surprise but welcome return to the fray when he joined Wunderman Thompson as UK chief creative officer in April last year. It was a smart move – Wunderman and J Walter Thompson struggled in recent years to attract creative talent but his arrival has led to a vast improvement in the merged shop’s creative output.

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