Zaid Al-Zaidy

Zaid Al-Zaidy

Group chief executive

The Beyond Collective

Contact me
My Character:
  • Good egg
Work email

zaid@beyondcollective.com

Bye-bye the decade with no name. What are you relieved to draw a line under?

Our industry's lamenting of all the beautiful days gone by.

What’s your biggest hope for the decade ahead?

Protect the human.

And what’s top of your professional to-do list for the 2020s?

Atomic soup creation. To continue building the most diverse, multi-disciplined, collaborative, happy and talented agency teams humanly possible.

You have to job swap with someone in our industry for one month. Who would it be with and why?

Getting paid to say it like it is: Rory Sutherland.

Who is your best friend in the industry and why?

"Darkness my old friend." He reminds me that the grass is green on this side.

What do you think the Friday feeling is?

Trepidation for a weekend filled with drop-offs, birthday parties and homework supervision.

Who or what would you put into room 101 and why?

The paper boy or girl who steals the How to Spend It supplement from my weekend FT.

If you could uninvent one piece of technology, what would you choose and why?

Vapes. Nothing like the real thing and probably just as harmful.

In the spirit of embracing failure… What has been your biggest screw-up?

Thinking there's an easy way to avoid playing the game.

What do you do to stay match fit?

I spend a lot of time running all over my house, walking up and down stairs, trying to find and then pull devices away from my children.

What would be your darts walk-on music and why?

Welcome to the Jungle by Guns n' Roses. Because I aim to destroy.

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