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Analysis

AGENCY
This was then, that was now: lessons from Britain's early advertising pioneers
David Harris
Added 14 hours ago

This was then, that was now: lessons from Britain's early advertising pioneers

While Campaign is celebrating the past 50 years of advertising, the industry has a long and colourful history in the...

Is Ogilvy following Moneysupermarket.com off a cliff?
Added 16 hours ago
Jeremy Lee

Is Ogilvy following Moneysupermarket.com off a cliff?

Starbucks and the need for innovation, community and diversity of thought
Power 100
Added 19 hours ago
Maria Sebastian

Starbucks and the need for innovation, community and diversity of thought

Why Paddy Power's Paul Mallon enjoys giving people a 'what the fuck' experience
Added 20 hours ago
Gurjit Degun

Why Paddy Power's Paul Mallon enjoys giving people a 'what the fuck' experience

THOUGHT LEADERS

AGENCY
My summer playlist: Ben Mooge, executive creative director, Havas London
Ben Mooge
Sep 19,2018

My summer playlist: Ben Mooge, executive creative director, Havas London

BRANDS
Is your brand a personal trainer or a drug dealer?
Daniel da Costa
Sep 18,2018

Is your brand a personal trainer or a drug dealer? ...

BRANDS
Combining the John Lewis and Waitrose loyalty schemes is a no-brainer
Charlie Hills
Sep 18,2018

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer ...

AGENCY
Find the Rembrandt in the attic
Laurence Green
Sep 17,2018

Find the Rembrandt in the attic

LATEST ANALYSIS

AGENCY
Presenteeism is killing creative careers
Added 20 hours ago
Nicola Kemp

Presenteeism is killing creative careers

BRANDS
Hindmarch and Beckham dominate London Fashion Week experiences
Added 42 hours ago
Yasmin Arrigo

Hindmarch and Beckham dominate London Fashion Week experiences

AGENCY
Paddy Power marketer picks his top 10 stunts
Added 43 hours ago
Paul Mallon

Paddy Power marketer picks his top 10 stunts

AGENCY
Take my advice: ignore advice
September 17, 2018
Nathalie Gordon

Take my advice: ignore advice

BRANDS
The future's bright, the future's virtual
September 17, 2018
Paul Troy

The future's bright, the future's virtual

AGENCY
Campaign50: The best jingles and sonic devices (part 2)
September 17, 2018
Paul Burke

Campaign50: The best jingles and sonic devices (part 2)

BRANDS
Attitudes to ageing are getting old
September 14, 2018
Nicola Kemp

Attitudes to ageing are getting old

AGENCY
My summer playlist: Nicky Bullard, chairwoman and chief creative officer, MRM McCann
September 13, 2018
Nicky Bullard

My summer playlist: Nicky Bullard, chairwoman and chief creative officer, MRM McCann

BRANDS
How to raise your brand's voice
September 13, 2018
Alex Brownsell

How to raise your brand's voice

AGENCY
Reboot yourself: How Jonathan Durden faced ageism and re-entered advertising in his 50s
September 13, 2018
Jonathan Durden

Reboot yourself: How Jonathan Durden faced ageism and re-entered advertising in his 50s

AGENCY
A view from Dave Trott: Customer disservice
September 13, 2018
Dave Trott

A view from Dave Trott: Customer disservice

BRANDS
Apple's new gadgets: why new notifications and AR are the real stars
September 12, 2018
Alasdair Scott

Apple's new gadgets: why new notifications and AR are the real stars

MEDIA
Let's hope Mark will be different from Martin
September 12, 2018
Lindsey Clay

Let's hope Mark will be different from Martin

AGENCY
Karen Fraser MBE: researcher, consultant and diversity expert
September 12, 2018
Karen Fraser

Bridging the confidence gap in marketing to older women

AGENCY
Does Nike's campaign mark the beginning of a new era for sports marketing?
September 12, 2018
Nicola Kemp

Does Nike's campaign mark the beginning of a new era for sports marketing?

AGENCY
Bridget Angear: joint chief strategy officer at Abbott Mead Vickers BBDO
September 12, 2018
Nicola Kemp

Marketing's menopause: It's time to disrupt ageing

AGENCY
Doing more in-house is smarter
September 12, 2018
Gideon Spanier

Doing more in-house is smarter

BRANDS
Meet the new breed of FMCG brands
September 12, 2018
Phil Rumbol

Meet the new breed of FMCG brands

AGENCY
Why two agency creatives set up an interactive exhibition around food with giant cherries and oranges
September 11, 2018
Gurjit Degun

Why two agency creatives set up an interactive exhibition around food with giant cherries and oranges

MEDIA
Five observations on leading a media agency into 2019
September 11, 2018
Matt Adams

Five observations on leading a media agency into 2019

MEDIA
How Stylist is taking ingredients of its London recipe nationwide
September 11, 2018
Brittaney Kiefer

How Stylist is taking ingredients of its London recipe nationwide

AGENCY
A human and AI creative team? We just need to figure out how to do it
September 11, 2018
Thomas Scovell

A human and AI creative team? We just need to figure out how to do it

AGENCY
Cause marketing: Hot mess or creative fuel? A new generation reckons with advertising's favourite trend
September 11, 2018
Brittaney Kiefer

Cause marketing: Hot mess or creative fuel? A new generation reckons with advertising's favourite trend

MEDIA
Guardian's David Pemsel: 'We're sure of our strategy and won't let tech giants disrupt us'
September 11, 2018
Gideon Spanier

Guardian's David Pemsel: 'We're sure of our strategy and won't let tech giants disrupt us'

BRANDS
Visual search: The natural evolution in how we search for information
September 10, 2018
Charlie Davison and Rowan Sullivan

Visual search: The natural evolution in how we search for information

BRANDS
Vodafone's head of brand: insist that your brand has values, and demonstrates them
Power 100
September 10, 2018
Bilge Ciftci

Vodafone's head of brand: insist that your brand has values, and demonstrates them

AGENCY
Campaign50: the 50 best jingles and sonic devices (part 1)
September 10, 2018
Paul Burke

Campaign50: the 50 best jingles and sonic devices (part 1)

AGENCY
Brands should aim for the less ordinary
September 10, 2018
Gen Kobayashi

Brands should aim for the less ordinary

AGENCY
Music legend Nile Rodgers strums up business with brands and data
September 10, 2018
Brittaney Kiefer

Music legend Nile Rodgers strums up business with brands and data

BRANDS
Why price comparison sites are looking for more than quirky ads and cuddly toys
September 10, 2018
Simon Gwynn

Why price comparison sites are looking for more than quirky ads and cuddly toys

PODCASTS

AGENCY
Campaign podcast: Why diversity is still adland's poorly-funded side hustle
July 06, 2018
Staff

Campaign podcast: Why diversity is still adland's poorly-funded side hustle

AGENCY
(L-R) Laurence Thomson | Claire Beale | Ross Neil | Gideon Spanier
June 28, 2018
Claire Beale & Gideon Spanier

Campaign podcast: Grands Prix, birthdays and Sorrell: the Campaign podcast picks over Cannes

AGENCY
Campaign Newscast: how WPP investors reacted to company's split with Sorrell
June 14, 2018
Staff

Campaign Newscast: how WPP investors reacted to company's split with Sorrell

LATEST CAMPAIGN VIDEO

GLOBAL ISSUE

AGENCY
World's most creative partnerships: John Lewis & Adam & Eve/DDB
June 21, 2016
Staff

World's most creative partnerships: John Lewis & Adam & Eve/DDB

AGENCY
World's most creative partnerships: Under Armour & Droga5
June 21, 2016
Staff

World's most creative partnerships: Under Armour & Droga5

AGENCY
World's most creative partnerships: Honda & Wieden & Kennedy
June 21, 2016
Staff

World's most creative partnerships: Honda & Wieden & Kennedy

World's most creative partnerships: Chipotle & CAA Marketing
June 21, 2016
Staff

World's most creative partnerships: Chipotle & CAA Marketing

MOST READ
TRENDING
KBS and Forsman & Bodenfors merge to form new global agency
Share
Added 38 hours ago Lindsay Stein

1 KBS and Forsman & Bodenfors merge to form new global agency

The pairing marks the end of the KBS name.

Michael Roth talks to IPG board about potential CEO successors

2 Michael Roth talks to IPG board about potential CEO successors

National Lottery tugs heartstrings with 'Fisherman' relaunch campaign

3 National Lottery tugs heartstrings with 'Fisherman' relaunch cam...

Initiative dislodges Carat from £20m LV= media account

4 Initiative dislodges Carat from £20m LV= media account

Moneysupermarket parodies Thelma & Louise in final (final) spot from Mother

5 Moneysupermarket parodies Thelma & Louise in final (final) spot ...

6 Cow days are over: Elvie's irreverent campaign frees mothers fro...

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7 Campaign Big Awards shortlist announced

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8 Sky and Netflix partner for 'ultimate' on-demand TV package

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9 Omnicom Media Group and PHD launch VW-dedicated global data unit

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10 Victoria Beckham brand to feature on Piccadilly Lights' first-ev...

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OOH 'boosts market share by a third', claims new Rapport and IPA study
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Share January 24, 2018 Alex Brownsell

1 OOH 'boosts market share by a third', claims new Rapport and IPA...

Out-of-home advertising can boost market share by more than a third, according to a new report written by marketing analyst Peter Field.

Write now: The lost art of copywriting
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2 Write now: The lost art of copywriting

Why reinventing a brand is not about logos
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3 Why reinventing a brand is not about logos

Publicis merges shopper agencies under Arc brand
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4 Publicis merges shopper agencies under Arc brand

Consumers like 'real people' ads but prefer a laugh, research finds
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5 Consumers like 'real people' ads but prefer a laugh, research fi...

6 Jaguar Land Rover calls global media review and resumes online a...

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7 FT finds four in ten users will turn off ad-blockers just by bei...

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8 The big adland divide: culture vs collateral

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PARTNER CONTENT

AGENCY
What is it like to work in B2B marketing?

Promoted

Added 43 hours ago

What is it like to work in B2B marketing?

BRANDS
The UK's favourite YouTube ads: Three gets a reach upgrade

Promoted

September 17, 2018

The UK's favourite YouTube ads: Three gets a reach upgrade

AGENCY
Audi scores an Easy win in TV creativity award

Promoted

September 14, 2018

Audi scores an Easy win in TV creativity award

AGENCY
While America plays catch-up, agencies can take charge

Promoted

September 13, 2018

While America plays catch-up, agencies can take charge

AGENCY
Gemini People: What makes a 'wonderful workplace'?

Promoted

September 13, 2018

Gemini People: What makes a 'wonderful workplace'?