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Analysis

MEDIA

Media and Creative 2.0 needs to be more than just data x content x tech

Long-term strategy is key, not just creating personalised ads on the fly.

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GLOBAL ISSUE

L'Oréal hails skin tone (and gender) diversity in foundation campaign
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1 L'Oréal hails skin tone (and gender) diversity in foundation cam...

L'Oréal Paris has launched a major campaign, #YoursTruly, to promote its new True Match Foundation range - a set of 23 shades that the brand says matches 98% of skin tones across all ethnicities.

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