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Analysis

AGENCY
Health brands get ready for 2021: fads, fakes and FAANGs
Nick Dutnall
Added 8 hours ago

Health brands get ready for 2021: fads, fakes and FAANGs

Brands will see health as a sales opportunity in 2021, BBD Perfect Storm's Nick Dutnall says. He outlines the five...

The Sex and the City reboot shows why brands should be wary of nostalgia
Added 30 hours ago
Helen James

The Sex and the City reboot shows why brands should be wary of nostalgia

A view from Dave Trott: We don't need strategists, we need planners
Added 35 hours ago
Dave Trott

A view from Dave Trott: We don't need strategists, we need planners

#PassItOn: Visualise your future and know your worth
January 13, 2021
Gini Sharvill

#PassItOn: Visualise your future and know your worth

THOUGHT LEADERS

BRANDS
The Ad Contrarian: How adtech helped to radicalise the US
Bob Hoffman
Jan 12,2021

The Ad Contrarian: How adtech helped to radicalise the US

AGENCY
Inclusion isn't free: make 2021 the year of accountability
Mordecai
Jan 12,2021

Inclusion isn't free: make 2021 the year of accountability

AGENCY
The legacy of Brand Trump: from disruption to self-destruction
Jamie Williams
Jan 11,2021

The legacy of Brand Trump: from disruption to self-destruction

Your customer is Homer Simpson
Laurence Green
Jan 11,2021

Your customer is Homer Simpson

LATEST ANALYSIS

The five trends set to drive brand experiences in 2021

The five trends set to drive brand experiences in 2021

January 13, 2021
Fayola Douglas
MEDIA
Take control of your first-party data, or quit marketing

Take control of your first-party data, or quit marketing

January 11, 2021
Daniel Gilbert
BRANDS
Veganuary: campaign stars TikTok star Tabitha Brown

Veganuary is back, but don't worry – the vegan police aren't out to arrest you

January 08, 2021
Emmet McGonagle
AGENCY
The magnificent seven New Year's resolutions

The magnificent seven New Year's resolutions

January 08, 2021
Sue Unerman
AGENCY
It's goodbye from me, and thanks for the memories

It's goodbye from me, and thanks for the memories

January 08, 2021
Jeremy Lee
AGENCY
We are not a virus: why East Asian representation is more important than ever

We are not a virus: why East Asian representation is more important than ever

January 07, 2021
Xi Yin Chen
AGENCY
The year ahead for cultural trends: dealing with the new normal

The year ahead for cultural trends: dealing with the new normal

January 07, 2021
AGENCY
A view from Dave Trott: What is brand?

A view from Dave Trott: What is brand?

January 07, 2021
Dave Trott
AGENCY
The year ahead for brands: agility will be key

The year ahead for brands: agility will be key

January 06, 2021
AGENCY
The year ahead for creativity: turning the negative into a positive

The year ahead for creativity: turning the negative into a positive

January 06, 2021
AGENCY
The year ahead for experiences: balancing physical and digital events

The year ahead for experiences: balancing physical and digital events

January 06, 2021
Jonathan Emmins
AGENCY
Baby boomers are the new Generation Invisible

Baby boomers are the new Generation Invisible

January 05, 2021
Tara Watkins and Sam Barton
BRANDS
Why I almost quit Couch to 5K, and the one weird trick that helped me persevere

Why I almost quit Couch to 5K, and the one weird trick that helped me persevere

January 05, 2021
Simon Gwynn
AGENCY
Optimism alone isn’t the answer to our problems

Optimism alone isn’t the answer to our problems

January 05, 2021
Chris Dawson
AGENCY
A New Year’s resolution for emerging creatives: Nutmeg your heroes

A New Year’s resolution for emerging creatives: Nutmeg your heroes

January 05, 2021
Thomas Worthington and Greg Ormrod
AGENCY
The year ahead for tech: change how you think and act

The year ahead for tech: change how you think and act

January 05, 2021
AGENCY
The year ahead for adspend: get ready for the comeback

The year ahead for adspend: get ready for the comeback

January 05, 2021
AGENCY
7 things the industry must change to remain future fit, according to its rising stars

7 things the industry must change to remain future fit, according to its rising stars

January 04, 2021
Kate Magee
AGENCY
The year ahead for strategy: the only certainty will be uncertainty

The year ahead for strategy: the only certainty will be uncertainty

December 31, 2020
AGENCY
The year ahead for media: an opportunity to grow

The year ahead for media: an opportunity to grow

December 30, 2020
AGENCY
The year ahead for ad agencies: time to start with a clean slate

The year ahead for ad agencies: time to start with a clean slate

December 29, 2020
AGENCY
The first brand you think about shouldn't be yours - but your consumer's

The first brand you think about shouldn't be yours - but your consumer's

December 21, 2020
Lori Meakin
AGENCY
The 10 Covid phrases that need keeping beyond the pandemic

The 10 Covid phrases that need keeping beyond the pandemic

December 21, 2020
Nadine Young
AGENCY
Charles Vallance: Protect the Engine

Charles Vallance: Protect the Engine

December 21, 2020
Charles Vallance
AGENCY
What adland bosses are thinking about after a year of front-room leadership

What adland bosses are thinking about after a year of front-room leadership

December 21, 2020
Julie McKeen
Christian Juhl on why leaders should encourage positive agitation

Christian Juhl on why leaders should encourage positive agitation

December 18, 2020
Christian Juhl
BRANDS
Pernod Ricard, Bombay Sapphire and more discuss 2020's virtual Christmas

Pernod Ricard, Bombay Sapphire and more discuss 2020's virtual Christmas

December 18, 2020
Fayola Douglas
AGENCY
Forming connections through post-pandemic experiences

Forming connections through post-pandemic experiences

December 18, 2020
Fola Enifeni
AGENCY
Five ways for brands to support the music industry

Five ways for brands to support the music industry

December 18, 2020
Sina Nutz
AGENCY
A view from Dave Trott: Words beat data

A view from Dave Trott: Words beat data

December 17, 2020
Dave Trott

PODCASTS

AGENCY
Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

September 10, 2020
Omar Oakes & Ben Londesbrough
BRANDS
Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

August 06, 2020
Brittaney Kiefer & Ben Londesbrough
AGENCY
Campaign podcast: adland bullying – confronting the 'last taboo'

Campaign podcast: adland bullying – confronting the 'last taboo'

July 30, 2020
Jeremy Lee

LATEST CAMPAIGN VIDEO

GLOBAL ISSUE

AGENCY
World's most creative partnerships: John Lewis & Adam & Eve/DDB

World's most creative partnerships: John Lewis & Adam & Eve/DDB

June 21, 2016
Staff
AGENCY
World's most creative partnerships: Under Armour & Droga5

World's most creative partnerships: Under Armour & Droga5

June 21, 2016
Staff
AGENCY
World's most creative partnerships: Honda & Wieden & Kennedy

World's most creative partnerships: Honda & Wieden & Kennedy

June 21, 2016
Staff
World's most creative partnerships: Chipotle & CAA Marketing

World's most creative partnerships: Chipotle & CAA Marketing

June 21, 2016
Staff
MOST READ
Campaign US reveals Agency of the Year shortlist
January 11, 2021 Campaign US Staff

1 Campaign US reveals Agency of the Year shortlist

The contenders demonstrate creative and strategic excellence in the agency sector.

Sky Media appoints new MD and investment director

2 Sky Media appoints new MD and investment director

A view from Dave Trott: We don't need strategists, we need planners

3 A view from Dave Trott: We don't need strategists, we need plann...

Dentsu axes Vizeum brand

4 Dentsu axes Vizeum brand

WhatsApp users flock to Signal and Telegram in light of privacy concerns

5 WhatsApp users flock to Signal and Telegram in light of privacy ...

6 Twitter reveals the most creative brand campaigns of 2020

7 Hill Holliday hires Icaro Doria as chief creative officer

8 You & Mr Jones raises $260 million, hires NBA’s Paulette Forte a...

9 The Ad Contrarian: How adtech helped to radicalise the US

10 TikTok surges past Facebook in average monthly time spent per us...

PARTNER CONTENT

Goodbye 2020, hello 2021: five lessons for the year ahead and beyond

Goodbye 2020, hello 2021: five lessons for the year ahead and beyond

Promoted

Added 25 hours ago
MEDIA
Creatives treat Tesco to TV award for 'No Naughty List'

Creatives treat Tesco to TV award for 'No Naughty List'

Promoted

Added 26 hours ago
What do you want to ask the nation about its future?

What do you want to ask the nation about its future?

Promoted

Added 26 hours ago
Best practice on TikTok

Best practice on TikTok

Promoted

Added 31 hours ago
The six pandemic opportunities – and how to grasp them

The six pandemic opportunities – and how to grasp them

Promoted

January 13, 2021