Interviews

AGENCY
EE on rebuilding its brand from the inside out for a digital future
Imogen Watson
October 19, 2023

EE on rebuilding its brand from the inside out for a digital future

Rebrand has been developed by Saatchi & Saatchi London, Digitas, Boomerang, Publicis.Poke, Zag and Prodigious.

'People like Nationwide but no-one thinks about it': the brand's modernisation path
October 09, 2023
Imogen Watson

'People like Nationwide but no-one thinks about it': the brand's modernisation path

'It’s been the hardest time ever to justify marketing investment': Yorkshire Tea chief marketer
September 19, 2023
Nicola Merrifield

'It’s been the hardest time ever to justify marketing investment': Yorkshire Tea chief marketer

Hiroshi Igarashi wants to reshape Dentsu on global stage: ‘We will move very fast from here’
September 07, 2023
Gideon Spanier

Hiroshi Igarashi wants to reshape Dentsu on global stage: ‘We will move very fast from here’

AGENCY
Mayor of London

Behind Ogilvy UK’s interactive Bandersnatch-style film for the Mayor of London

July 27, 2023
Imogen Watson
AGENCY
GambleAware chief marketer: Integrating agencies and why charity clients appeal to adland's sense of purpose

GambleAware chief marketer: Integrating agencies and why charity clients appeal to adland's sense of purpose

July 25, 2023
Nicola Merrifield
the Knowledge
AGENCY
Leo Burnett UK names new CEO

Leo Burnett UK names new CEO

July 24, 2023
Imogen Watson
The Information
AGENCY
Starling Bank’s chief marketer: In-housing, fewer reviews by financial brands and how to pick agencies

Starling Bank’s chief marketer: In-housing, fewer reviews by financial brands and how to pick agencies

June 27, 2023
Nicola Merrifield
the Knowledge
AGENCY
Philippe Krakowsky, chief executive, Interpublic

Philippe Krakowsky: Great creative will be even more essential as AI develops

June 14, 2023
Philippe Krakowsky
Subscriber (exc free trials) only-content
AGENCY
Vanish: a typical day in the life for austistic girl Ash

How Vanish’s faithful autism docudrama got made

April 03, 2023
Imogen Watson
The Information
AGENCY
Vanish: campaign aims to spark conversation around autism in girls

Vanish reveals Channel 4's annual Diversity in Advertising Award campaign

March 31, 2023
Imogen Watson
AGENCY
Campaign: Leo Burnett winning Creative Agency of the Year

Campaign Podcast: Agency of the Year | Female Frontiers | Latest ads reviewed

March 23, 2023
Imogen Watson
AGENCY
Asda: the Havas team saw the food shortages as an opportunity to show the nation that Asda is on their side

Pick of the Week: Asda dispels food panic with some well-placed humour

March 02, 2023
Imogen Watson
AGENCY
DisabledCreatives: three-week programme invites participants to respond to an ad brief

Creative Equals launches initiative to get disabled creatives into work

February 27, 2023
Imogen Watson
AGENCY
Jack Harlow giving up rap to pursue a career playing the triangle for Doritos - feels forced?

Brands (not talent) can win next year's Super Bowl

February 14, 2023
Ben Kerr
BRANDS
Clockwise from the left: Kelly Williams, ITVX launch campaign and Riches

Kelly Williams on ITVX: ‘You have to cannibalise yourself or other people will do it to you’

January 04, 2023
Gideon Spanier
The Information
AGENCY
Nathan Woodhead, executive creative director at Virtue

In the country: keeping creative 300 miles away from my office

December 14, 2022
Nathan Woodhead
AGENCY
Apple: "The greatest" showcases the brand's commitment to accessibility

Pick of the Week: Apple’s tribute to users with disabilities is ‘the greatest’

December 08, 2022
Imogen Watson
AGENCY
Women's Aid: simple, well-executed message speaks volumes for these silenced victims

Pick of the Week: She thinks it's all over in Women's Aid's sinister single-shot film

December 01, 2022
Imogen Watson
AGENCY
#TheBeginner: hit or miss?

'Up there with the best': adland reacts to John Lewis Christmas ad

November 10, 2022
Imogen Watson
The Information
AGENCY
Asda: ad includes iconic "I'm in a store and I'm singing" scene

Havas London's wildcard idea: how Buddy the Elf came to life with Asda

November 04, 2022
Gurjit Degun
The Information
AGENCY
Sadoun: seeing 'continued momentum' in spite of global economic pressures

Arthur Sadoun on Publicis Q3 results upgrade, bonuses and where clients won’t cut spend

October 18, 2022
Gideon Spanier
The Information
BRANDS
Megaforce: "We wanted the camera to both observe and be with the action"

Behind the scenes with Burberry’s monster pas de quatre

October 13, 2022
Imogen Watson
Subscriber (exc free trials) only-content
AGENCY
Uncommon Creative Studio on Agency of the Year and why a sale is not yet on the cards

Uncommon Creative Studio on Agency of the Year and why a sale is not yet on the cards

June 06, 2022
Gurjit Degun
The Information
AGENCY
Group M global CEO Christian Juhl

Christian Juhl on EssenceMediacom: ‘Clients want a single agency to handle brand and performance’

April 27, 2022
Gideon Spanier and Arvind Hickman
The Information
AGENCY
Banda's billboard campaign placed photos of 'brave Ukrainians' all around the world

Campaign podcast: Running a Ukrainian ad agency during war

April 22, 2022
Imogen Watson
BRANDS
'Apple at work': third in series saw 'The underdogs' escape clutches of evil boss

The unskippable underdogs: the director behind the lengthy 'Apple at work' films

April 07, 2022
Imogen Watson
AGENCY
Danya Nesterevych: "It’s impossible to imagine a war in Europe... in 2022” (Getty Images)

Watch: Kyiv-based Banda on trying to work from a war zone

March 31, 2022
Imogen Watson
AGENCY
AMV BBDO's new CEO on turning around 'the most creative agency in the world'

AMV BBDO's new CEO on turning around 'the most creative agency in the world'

March 30, 2022
Maisie McCabe
The Information
AGENCY
Behind the scenes with Droga5, Havas Media and Amplify at the School Reports photoshoot

Behind the scenes with Droga5, Havas Media and Amplify at the School Reports photoshoot

March 29, 2022
the Knowledge
AGENCY
Nabs reveals the stories behind the stats to drive forwards meaningful action on D&I in adland (Getty Images)

Nabs launches two-pronged D&I strategy to support staff and managers

March 23, 2022
Imogen Watson
AGENCY
The BBC denied claims of plagiarism made by animation studio This Thing of Ours against its Winter Olympics ad

Can you really own any idea?

March 07, 2022
Imogen Watson
The Information
AGENCY
Whitehead: “The Power of Investment represents what we want to achieve as Abrdn.”

'We wanted to make a statement': reflections on Abrdn's rebrand campaign

February 21, 2022
Imogen Watson
AGENCY
R/GA chiefs on getting its mojo back

R/GA chiefs on getting its mojo back

January 31, 2022
Matt Barker
The Information

PODCASTS

AGENCY
Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

September 10, 2020
Omar Oakes & Ben Londesbrough
BRANDS
Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

August 06, 2020
Brittaney Kiefer & Ben Londesbrough
AGENCY
Campaign podcast: adland bullying – confronting the 'last taboo'

Campaign podcast: adland bullying – confronting the 'last taboo'

July 30, 2020
Jeremy Lee

LATEST CAMPAIGN VIDEO

GLOBAL ISSUE

AGENCY
World's most creative partnerships: John Lewis & Adam & Eve/DDB

World's most creative partnerships: John Lewis & Adam & Eve/DDB

June 21, 2016
Staff
AGENCY
World's most creative partnerships: Under Armour & Droga5

World's most creative partnerships: Under Armour & Droga5

June 21, 2016
Staff
AGENCY
World's most creative partnerships: Honda & Wieden & Kennedy

World's most creative partnerships: Honda & Wieden & Kennedy

June 21, 2016
Staff
World's most creative partnerships: Chipotle & CAA Marketing

World's most creative partnerships: Chipotle & CAA Marketing

June 21, 2016
Staff
MOST READ
The Lists 2023: Top 15 creatives
Added 24 hours ago Staff

1 The Lists 2023: Top 15 creatives

Campaign’s pick of the top creative bosses this year.

The best Christmas ad of 2023: Vote deadline extended

2 The best Christmas ad of 2023: Vote deadline extended

Elwood: joined Leo Burnett UK as ECD in June 2020

3 Leo Burnett names new UK CCO

The Lists 2023: Top 10 outdoor ads

4 The Lists 2023: Top 10 outdoor ads

DDB Worldwide hires Chaka Sobhani as international CCO

5 DDB Worldwide hires Chaka Sobhani as international CCO

6 Christmas 2023 round-up: Burger King, Tui, Cadbury, Apple and mo...

7 Pitch Update: Purplebricks, Tui, Cheerios, Essity, Plusnet, Hond...

8 Vodafone creative agency shortlist down to two

9 The Lists 2023: Trailblazers

10 Why is Publicis pulling ahead of rivals? Selling products, not j...

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Meet the 2023 Amazon Ads Partner Awards winners

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