Creative Interviews

AGENCY
EE on rebuilding its brand from the inside out for a digital future
Imogen Watson
October 19, 2023

EE on rebuilding its brand from the inside out for a digital future

Rebrand has been developed by Saatchi & Saatchi London, Digitas, Boomerang, Publicis.Poke, Zag and Prodigious.

'People like Nationwide but no-one thinks about it': the brand's modernisation path
October 09, 2023
Imogen Watson

'People like Nationwide but no-one thinks about it': the brand's modernisation path

Mayor of London
July 27, 2023
Imogen Watson

Behind Ogilvy UK’s interactive Bandersnatch-style film for the Mayor of London

Vanish: a typical day in the life for austistic girl Ash
April 03, 2023
Imogen Watson

How Vanish’s faithful autism docudrama got made

AGENCY
Campaign: Leo Burnett winning Creative Agency of the Year

Campaign Podcast: Agency of the Year | Female Frontiers | Latest ads reviewed

March 23, 2023
Imogen Watson
AGENCY
Asda: the Havas team saw the food shortages as an opportunity to show the nation that Asda is on their side

Pick of the Week: Asda dispels food panic with some well-placed humour

March 02, 2023
Imogen Watson
AGENCY
DisabledCreatives: three-week programme invites participants to respond to an ad brief

Creative Equals launches initiative to get disabled creatives into work

February 27, 2023
Imogen Watson
AGENCY
Nathan Woodhead, executive creative director at Virtue

In the country: keeping creative 300 miles away from my office

December 14, 2022
Nathan Woodhead
AGENCY
Women's Aid: simple, well-executed message speaks volumes for these silenced victims

Pick of the Week: She thinks it's all over in Women's Aid's sinister single-shot film

December 01, 2022
Imogen Watson
AGENCY
#TheBeginner: hit or miss?

'Up there with the best': adland reacts to John Lewis Christmas ad

November 10, 2022
Imogen Watson
The Information
AGENCY
Asda: ad includes iconic "I'm in a store and I'm singing" scene

Havas London's wildcard idea: how Buddy the Elf came to life with Asda

November 04, 2022
Gurjit Degun
The Information
BRANDS
Megaforce: "We wanted the camera to both observe and be with the action"

Behind the scenes with Burberry’s monster pas de quatre

October 13, 2022
Imogen Watson
Subscriber (exc free trials) only-content
AGENCY
Uncommon Creative Studio on Agency of the Year and why a sale is not yet on the cards

Uncommon Creative Studio on Agency of the Year and why a sale is not yet on the cards

June 06, 2022
Gurjit Degun
The Information
BRANDS
'Apple at work': third in series saw 'The underdogs' escape clutches of evil boss

The unskippable underdogs: the director behind the lengthy 'Apple at work' films

April 07, 2022
Imogen Watson
AGENCY
Danya Nesterevych: "It’s impossible to imagine a war in Europe... in 2022” (Getty Images)

Watch: Kyiv-based Banda on trying to work from a war zone

March 31, 2022
Imogen Watson
AGENCY
Behind the scenes with Droga5, Havas Media and Amplify at the School Reports photoshoot

Behind the scenes with Droga5, Havas Media and Amplify at the School Reports photoshoot

March 29, 2022
the Knowledge
AGENCY
The BBC denied claims of plagiarism made by animation studio This Thing of Ours against its Winter Olympics ad

Can you really own any idea?

March 07, 2022
Imogen Watson
The Information
AGENCY
Wil Maxey: "there are references to different gaming genres sprinkled throughout the film"

New player: how Samsung levelled up with gaming breakthrough

January 27, 2022
Imogen Watson
AGENCY
We the helpers: UK international aid organisations join forces for first time to raise awareness of importance of aid

'We need you': aid sector forms unprecedented alliance amid ailing support

January 24, 2022
Imogen Watson
AGENCY
Francis Bourgeois: the viral TikTok star's Gucci debut

Francis' world: behind Gucci and North Face's Alpine journey of 'big smiles'

January 21, 2022
Imogen Watson
AGENCY
Nicholas Hulley and Nadja Lossgott: joint chief creative officers at Abbott Mead Vickers BBDO

‘Trio becomes a duo’: AMV BBDO’s new CCOs on stepping up at the Cannes Lions AOTY

January 13, 2022
Imogen Watson
AGENCY
"Power of Play" hub offers stories about national treasures such as Peter Pan, Hey Duggee and Beano’s Dennis and Gnasher

How Great Ormond Street ‘Play’ hub is helping charity to build relevance outside of London

January 05, 2022
Imogen Watson
AGENCY
Russell Davies, author of 'Everything I know about life I learned from PowerPoint'

'It's all about lists': an extract from Russell Davies' PowerPoint guide for presentation phobics

November 29, 2021
Russell Davies
AGENCY
Coca-Cola holiday ad tells an uplifting tale of a cardboard chimney that brings people together

DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola

November 23, 2021
Imogen Watson
AGENCY
Burberry: the film marks the second time CCO Riccardo Tisci has teamed up with Megaforce

How Burberry's dreamlike dance defied gravity

October 28, 2021
Imogen Watson
AGENCY
'Be the bucket that catches the rain': Ed Morris on why creatives should embrace coincidence

'Be the bucket that catches the rain': Ed Morris on why creatives should embrace coincidence

June 13, 2018
Brittaney Kiefer
AGENCY
Ben Priest says goodbye: His parting words on creativity, entertaining the masses, and avoiding obscurity

Ben Priest says goodbye: His parting words on creativity, entertaining the masses, and avoiding obscurity

June 06, 2018
Brittaney Kiefer
AGENCY
'There's got to be something more I can do': one creative's path from adland to an 'impossible' brand

'There's got to be something more I can do': one creative's path from adland to an 'impossible' brand

May 16, 2018
Brittaney Kiefer
AGENCY
'The End of the F***ing World' director Entwistle on how to get your weird ideas made

'The End of the F***ing World' director Entwistle on how to get your weird ideas made

May 11, 2018
Brittaney Kiefer
AGENCY
Legendary filmmaker Errol Morris believes the search for truth is more crucial than ever

Legendary filmmaker Errol Morris believes the search for truth is more crucial than ever

February 14, 2018
Brittaney Kiefer
AGENCY
Rankin the risk-taker: the photographer talks breaking rules, copycats and real beauty

Rankin the risk-taker: the photographer talks breaking rules, copycats and real beauty

November 08, 2017
Brittaney Kiefer
AGENCY
Helen Mirren believes insecurity can actually drive creativity

Helen Mirren believes insecurity can actually drive creativity

July 24, 2017
Sonoo Singh
AGENCY
Sharon Horgan on confidence, creativity and closing the gender gap

Sharon Horgan on confidence, creativity and closing the gender gap

July 24, 2017
Brittaney Kiefer
AGENCY
BBH's unlikely creative duo gets a crack at making advertising history

BBH's unlikely creative duo gets a crack at making advertising history

July 20, 2017
Jeremy Lee

PODCASTS

AGENCY
Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

September 10, 2020
Omar Oakes & Ben Londesbrough
BRANDS
Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

August 06, 2020
Brittaney Kiefer & Ben Londesbrough
AGENCY
Campaign podcast: adland bullying – confronting the 'last taboo'

Campaign podcast: adland bullying – confronting the 'last taboo'

July 30, 2020
Jeremy Lee

LATEST CAMPAIGN VIDEO

GLOBAL ISSUE

AGENCY
World's most creative partnerships: John Lewis & Adam & Eve/DDB

World's most creative partnerships: John Lewis & Adam & Eve/DDB

June 21, 2016
Staff
AGENCY
World's most creative partnerships: Under Armour & Droga5

World's most creative partnerships: Under Armour & Droga5

June 21, 2016
Staff
AGENCY
World's most creative partnerships: Honda & Wieden & Kennedy

World's most creative partnerships: Honda & Wieden & Kennedy

June 21, 2016
Staff
World's most creative partnerships: Chipotle & CAA Marketing

World's most creative partnerships: Chipotle & CAA Marketing

June 21, 2016
Staff
MOST READ
M&C Saatchi: restructuring UK group
November 27, 2023 Gideon Spanier

1 M&C Saatchi restructure: UK agencies combine as ‘super-group’

Changes include departure of Sport & Entertainment chiefs, who have resigned.

Elwood: joined Leo Burnett UK as ECD in June 2020

2 Leo Burnett names new UK CCO

DDB Worldwide hires Chaka Sobhani as international CCO

3 DDB Worldwide hires Chaka Sobhani as international CCO

Christmas 2023 round-up: Burger King, Tui, Cadbury, Apple and more

4 Christmas 2023 round-up: Burger King, Tui, Cadbury, Apple and mo...

Honda: HR-V 'self-charging hybrid'

5 Honda Motor Europe hires new lead creative agency

6 Dentsu appoints global chief strategy officer for media

7 Vodafone creative agency shortlist down to two

8 Vanessa Kingori to join Google from Condé Nast

9 ASA bans Alton Towers' 'misleading' Rainy Day Guarantee ad

10 Charlie’s Bar homemade Christmas ad goes viral (and gets approva...

PARTNER CONTENT

Get in on the hype: Insights on fandom for UK brands

Get in on the hype: Insights on fandom for UK brands

November 28, 2023
Meet the 2023 Amazon Ads Partner Awards winners

Meet the 2023 Amazon Ads Partner Awards winners

Promoted

November 27, 2023

EE swipes TV creativity award

Promoted

November 27, 2023
AllBright launches marketing campaign as it plans global expansion

AllBright launches marketing campaign as it plans global expansion

Promoted

November 24, 2023
Talking Tracks: Supercharge your performance on TikTok

Talking Tracks: Supercharge your performance on TikTok

Promoted

November 24, 2023