THOUGHT LEADERS

AGENCY

A letter to James Corden: it's time to get off the gravy train

Creature's chief creative officer and co-founder says goodnight and good riddance to the advertising career of one Mr James Kimberley...

MEDIA

Come together, right now: more collaboration in UK media is essential

Media owners that are competing with the tech giants need to collaborate more if they are to prosper.

AGENCY

A view from Dave Trott: What time is the next bandwagon due?

Recently, there was a lot of excitement among marketers about subliminal advertising.

AGENCY

My summer playlist: Vicki Maguire, chief creative officer, Grey London

Campaign asked some of advertising's leading creatives what music they've been listening to this summer. Grey London's Vicki Maguire picks...

AGENCY

Duke London's Neil Hughston has blood and sweat but no fear

The independent agency founder has vowed to fight on after his business went into administration last week, forcing him to...

BRANDS

Digital lemonade kids: the rise of digitally native vertical brands

Like kids selling lemonade on a street corner, the new wave of entrepreneurs are bypassing the middleman and targeting consumers...

AGENCY

The creative benefits of working with your sibling - except if you're a Gallagher

Sibling synergy can lead to creative excellence at any given moment, and having industry legends as parents doesn't hurt either....

AGENCY

Press may have its day again

BRANDS
AGENCY

The four rules of consent in advertising

AGENCY

Open the FCK up

CREATIVE COLUMN

AGENCY

Simplicity gives creatives wings

AGENCY

Why your side-hustle sucks

AGENCY
AGENCY

TECH COLUMN

BRANDS

How to give voice to your analytics

BRANDS

Start-ups lack dose of brand sense

BRANDS
BRANDS

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Campaign writers

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

Sue Unerman

Sue Unerman is the chief strategy officer at MediaCom.

Keith Weed

Keith Weed is the chief marketing and communications officer of FMCG powerhouse Unilever, the owner of brands such as Lynx, Flora and Dove.