THOUGHT LEADERS
UN appeal to ad industry: come together for cultural change
The executive director of UN Women calls on industry leaders, thinkers and advocates who are already part of the Unstereotype...
Pulling back the curtain: in the era of transparency, profit hinges on purpose
Karmarama's executive chairman explains how brands can build up a "Karma Bank" for rainy day.
The roster paradox: Do brands use too many agencies or too few?
Some big brands keep expanding their roster while others work hard to shrink them. Both strategies can work, if they...
Beware the trap inherent in trophy culture
We should not mistake recognition for mastery. I'm afraid I know a few people whose careers peaked at a gold...
Cannes faces watershed moment
There will be more than just creative work on trial at this year's Cannes Lions festival.
A rallying call to the next generation of media agency leaders
Why Goodstuff has picked up a metaphorical bucket of petrol and are pouring it on the emerging flames of the...
Elizabeth Fagan shares her life lessons learned as Boots' first female managing director
The former marketer who cracked general management looks back on her illustrious career as she prepares to leave her role....
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Campaign writers
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Claire Beale
Global editor-in-chief -
Rachel Barnes
UK editor -
Gemma Charles
Deputy editor -
Gideon Spanier
Head of media -
Omar Oakes
News editor -
Kate Magee
Associate editor -
Gurjit Degun
Senior reporter -
Brittaney Kiefer
Creative / digital editor -
Simon Gwynn
Reporter -
Maisie McCabe
Deputy editor -
Emily Tan
Technology editor -
Nicola Kemp
Trends editor -
Yasmin Arrigo
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1 Budweiser, Snapchat, McDelivery from Uber Eats: even more World ...
With the planet's biggest sporting competition well under way, Campaign looks into what brands are doing to align themselves with the Fifa World Cup. We'll add new work to this article as we get it.
1 In an era of uncertainty, media agencies need to be the experts ...
A focus on business outcomes need not mean a pivot to short-term goals and performance marketing, writes Paul Knight, chief operating officer at Manning Gottlieb OMD.
