THOUGHT LEADERS

AGENCY

How Burger King and Stevenage FC teamed up to create a ‘worldie’ shared media partnership

Rik Moore

Added 34 hours ago

How Burger King and Stevenage FC teamed up to create a ‘worldie’ shared media partnership

When the global fast food giant partnered the unfashionable lower-league football club, it became a FIFA video game sensation.

August 08, 2022

Ayesha Walawalkar

Entry-level staff are subsidising agency profits

August 04, 2022

Maisie McCabe

How can the industry tackle burnout and nurture creative talent?

To address the mental health crisis in adland, agencies need to change more than the pitch process.

AGENCY

Dave Trott

August 04, 2022

A view from Dave Trott: The medium is the message, not the reality

The three factors driving Google’s cookie delay

Alison Weissbrot

August 03, 2022

The three factors driving Google’s cookie delay

Regulatory pressures, lack of industry enthusiasm and potential cost hits continue to delay the inevitable.

AGENCY

The islands of a mystery: Bickerstaff won bronze for graphic rebrand of Khortytsia island

Ilia Anufrienko

August 03, 2022

Winning a Cannes Lions award as a Ukrainian agency in 2022

Kyiv-based Bickerstaff.734 has been forced to search for opportunities abroad as the war against Russia continues. In the wake of...

MEDIA

Goodbye performance marketing, hello marketing performance

Rob Pierre

August 03, 2022

Goodbye performance marketing, hello marketing performance

As an industry, we need to question whether the term ‘performance marketing’ has any real relevance.

AGENCY

Sue Unerman

August 03, 2022

'The past has a vote, not a veto'

We are in danger of continuing to follow the advertising rules of thumb or heuristics of the past in a...

AGENCY

Nicola Kemp

Aug 01,2022

It’s time for a level playing field

AGENCY

Why we need both architects and engineers to build brands

Gen Kobayashi

Aug 01,2022

Why we need both architects and engineers to build brands

AGENCY

Retail media is no fad, but let's not overlook the problems

James Chandler

Jul 29,2022

Retail media is no fad, but let's not overlook the problems ...

AGENCY

Katie Mackay-Sinclair

Jul 29,2022

Does everyone still want ‘it all’?

CREATIVE COLUMN

AGENCY

Nathalie Gordon

Sep 17,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

TECH COLUMN

BRANDS

Mobbie Nazir

Feb 27,2020

Brands should navigate private spaces to thrive in an ad-free future ...

AGENCY

Genetic testing is redefining the role for food brands

Gracie Page

Dec 05,2019

Genetic testing is redefining the role for food brands

AGENCY

Why more regulation on social media offers opportunities for brands

Mobbie Nazir

Nov 26,2019

Why more regulation on social media offers opportunities for brands

AGENCY

Blaise Grimes-Viort

Oct 25,2019

Deepfakes are a threat to brand trust

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.