THOUGHT LEADERS

AGENCY

Andrew Tenzer

Added 9 hours ago

Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news...

The Dubai dilemma: has influencer marketing lost its sheen?

Added 13 hours ago

Zoe Crook

The Dubai dilemma: has influencer marketing lost its sheen?

Added 18 hours ago

Dave Trott

A view from Dave Trott: Switching off our common sense

The Covid era calls for brands to embrace human-centric visual identities

Added 38 hours ago

Wayne Deakin

The Covid era calls for brands to embrace human-centric visual identities

BRANDS

The scale of virtual events is exciting – here's how they can create exclusivity too

Annabel Holmes

Added 38 hours ago

The scale of virtual events is exciting – here's how they can create exclusivity too

The use of non-fungible tokens – unique digital souvenirs that sit on the blockchain – offers a way to create...

AGENCY

2021 will be one hell of a year for sport

Melissa Robertson

Added 38 hours ago

2021 will be one hell of a year for sport

We have entered the 'enabling era', which allows brands to align with those committed to building a better society.

AGENCY

The ad industry can help design a new Bauhaus

Vicki Maguire

January 19, 2021

The ad industry can help design a new Bauhaus

With plans under way for a "New European Bauhaus", business and brands can help fuel positive new cultural and creative...

AGENCY

Ten months into Covid, what the fuck am I doing now?

Ravi Amaratunga Hitchcock

January 18, 2021

Ten months into Covid, what the fuck am I doing now?

I was trying to look for positives at the start of the first lockdown. Did it last?

AGENCY

Health brands get ready for 2021: fads, fakes and FAANGs

Nick Dutnall

January 15, 2021

Health brands get ready for 2021: fads, fakes and FAANGs

Brands will see health as a sales opportunity in 2021, BBD Perfect Storm's Nick Dutnall says. He outlines the five...

AGENCY

The Sex and the City reboot shows why brands should be wary of nostalgia

Helen James

January 14, 2021

The Sex and the City reboot shows why brands should be wary of nostalgia

Brands often nick their audience’s culture to play it back to them, but women need progressive and bold thinking from...

AGENCY

Dave Trott

Jan 14,2021

A view from Dave Trott: We don't need strategists, we need planners

BRANDS

#PassItOn: Visualise your future and know your worth

Gini Sharvill

Jan 13,2021

#PassItOn: Visualise your future and know your worth

BRANDS

The Ad Contrarian: How adtech helped to radicalise the US

Bob Hoffman

Jan 12,2021

The Ad Contrarian: How adtech helped to radicalise the US

AGENCY

Inclusion isn't free: make 2021 the year of accountability

Mordecai

Jan 12,2021

Inclusion isn't free: make 2021 the year of accountability

CREATIVE COLUMN

AGENCY

Nathalie Gordon

Sep 17,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

TECH COLUMN

BRANDS

Mobbie Nazir

Feb 27,2020

Brands should navigate private spaces to thrive in an ad-free future ...

AGENCY

Genetic testing is redefining the role for food brands

Gracie Page

Dec 05,2019

Genetic testing is redefining the role for food brands

AGENCY

Why more regulation on social media offers opportunities for brands

Mobbie Nazir

Nov 26,2019

Why more regulation on social media offers opportunities for brands

AGENCY

Blaise Grimes-Viort

Oct 25,2019

Deepfakes are a threat to brand trust

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.