THOUGHT LEADERS

AGENCY

The office is still critical to creative excellence

Adam Arnold

Added 13 hours ago

The office is still critical to creative excellence

Bartle Bogle Hegarty's global chief marketing officer says offices are now free from presenteeism.

Why it’s time to stop talking and solve the social class challenge

September 21, 2020

Lisa Thompson

Why it’s time to stop talking and solve the social class challenge

Don't write off the office, reimagine it

September 21, 2020

Gideon Spanier

Don't write off the office, reimagine it

Doing deals by Zoom: the unexpected upside of Covid-era M&A

September 18, 2020

Tristan Rice

Doing deals by Zoom: the unexpected upside of Covid-era M&A

BRANDS

How marketers can get a grip on media-buying inflation

Brian Wieser

September 18, 2020

How marketers can get a grip on media-buying inflation

More imagination in media planning, as well as a credible negotiation strategy with media owners, are among the tools that...

AGENCY

Racism in casting: we have a responsibility to end this nonsense

Melody Sylvester

September 18, 2020

Racism in casting: we have a responsibility to end this nonsense

The industry needs to take a good, hard look at itself after Jo Malone removed John Boyega from its Chinese...

AGENCY

Who will be the next creative pioneer after Terence Conran?

Vicki Maguire

September 17, 2020

Who will be the next creative pioneer after Terence Conran?

Conran’s trailblazing style became the norm and his influence is everywhere. But where will the next wave of creative talent...

AGENCY

Dave Trott

September 17, 2020

A view from Dave Trott: Real people advertising

AGENCY

Covid-19 has caused working parents to perform unforeseen balancing act

Alicia Emejulu

September 16, 2020

Covid-19 has caused working parents to perform unforeseen balancing act

How is it possible to have a good work-life balance?

AGENCY

Politics of 'junk-food' ad ban leave sour taste

Gemma Charles

September 16, 2020

Politics of 'junk-food' ad ban leave sour taste

The government's plans feel like a knee-jerk reaction.

AGENCY

Empty offices do not need to mean empty office culture

Sue Unerman

Sep 15,2020

Empty offices do not need to mean empty office culture

AGENCY

My love has always been for the people and the work

Claire Beale

Sep 15,2020

My love has always been for the people and the work ...

AGENCY

Saatchis’ outrageous desire to change the world inspires 50 years on

Gideon Spanier

Sep 14,2020

Saatchis’ outrageous desire to change the world inspires 50 years on ...

AGENCY

Wesley ter Haar

Sep 11,2020

How 2020 transformed transformation

CREATIVE COLUMN

AGENCY

Nathalie Gordon

Sep 17,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

TECH COLUMN

BRANDS

Mobbie Nazir

Feb 27,2020

Brands should navigate private spaces to thrive in an ad-free future ...

AGENCY

Genetic testing is redefining the role for food brands

Gracie Page

Dec 05,2019

Genetic testing is redefining the role for food brands

AGENCY

Why more regulation on social media offers opportunities for brands

Mobbie Nazir

Nov 26,2019

Why more regulation on social media offers opportunities for brands

AGENCY

Blaise Grimes-Viort

Oct 25,2019

Deepfakes are a threat to brand trust

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.