THOUGHT LEADERS

AGENCY

When a bullying client caused our team to suffer, we chose to walk away

Kelly Allison

Added 21 hours ago

When a bullying client caused our team to suffer, we chose to walk away

It’s time for agencies to put their people first and foster an inclusive work culture.

November 26, 2020

Dave Trott

A view from Dave Trott: Write like people talk

November 25, 2020

John Hegarty

We are an industry bedevilled by our lack of understanding in how it works

To be a good client, advertisers need a clear ambition for media

November 25, 2020

David Indo

To be a good client, advertisers need a clear ambition for media

AGENCY

We need more diverse talent to thrive in advertising

Lucy Daramola

November 24, 2020

We need more diverse talent to thrive in advertising

This former Media Week 30 Under 30 winner has overcome bias and self-doubt to rise in the ad industry. Now...

AGENCY

Charles Vallance

November 24, 2020

Plan Like an Optimist

The VCCP chairman reflects on the importance of optimism now more of the crisis is likely behind us than ahead...

AGENCY

Expect car brands to launch half-baked marketing in rush to electric

Nicolas Roope

November 23, 2020

Expect car brands to launch half-baked marketing in rush to electric

Consumer demand for electric cars is about to turn a dramatic corner, but how many auto brands will have a...

AGENCY

Wacl launches 'flexible first' mark to endorse employers

Jackie Stevenson

November 23, 2020

Wacl launches 'flexible first' mark to endorse employers

Successful businesses will be able to use the mark in their comms as part of Wacl's wider #FlexibleFirst campaign, which...

AGENCY

Hold fast to the basic idea: advertising works

Gideon Spanier

November 23, 2020

Hold fast to the basic idea: advertising works

M&C Saatchi's three co-founders, who are retiring, have made a big contribution over 50 years.

AGENCY

Oat drinks oat drinks mega mega white thing

John Shaw

November 20, 2020

Oat drinks oat drinks mega mega white thing

At some point, Oatly will face the challenge of how to hang in there as a brand when the 'free-from'...

AGENCY

It's beginning to look a lot like... representation

Asad Dhunna

Nov 19,2020

It's beginning to look a lot like... representation

MEDIA

The reality of OOH is that it can’t be dumbed down to just an impression buy

Josko Grljevic

Nov 19,2020

The reality of OOH is that it can’t be dumbed down to just an impression buy

AGENCY

Gemma Charles

Nov 19,2020

Don't let age be a barrier to success

AGENCY

Dave Trott

Nov 19,2020

A view from Dave Trott: Answering questions no-one asked

CREATIVE COLUMN

AGENCY

Nathalie Gordon

Sep 17,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

TECH COLUMN

BRANDS

Mobbie Nazir

Feb 27,2020

Brands should navigate private spaces to thrive in an ad-free future ...

AGENCY

Genetic testing is redefining the role for food brands

Gracie Page

Dec 05,2019

Genetic testing is redefining the role for food brands

AGENCY

Why more regulation on social media offers opportunities for brands

Mobbie Nazir

Nov 26,2019

Why more regulation on social media offers opportunities for brands

AGENCY

Blaise Grimes-Viort

Oct 25,2019

Deepfakes are a threat to brand trust

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.