THOUGHT LEADERS

MEDIA

Dads at the disco: why are awards shows still stuck in broadcast mode?

Tom Bedwell

Added 58 minutes ago

Dads at the disco: why are awards shows still stuck in broadcast mode?

"We were somewhere around Greenwich on the edge of the O2 when the drugs began to take hold..." (*sorry to...

If mobile is the answer you are asking the wrong question

Added 1 hour ago

Claire Gillis

If mobile is the answer you are asking the wrong question

The balance has shifted in our love-hate relationship with technology

Added 2 hours ago

Alastair Cole

The balance has shifted in our love-hate relationship with technology

Added 23 hours ago

Nils Leonard

'A start-up is a promise': Nils Leonard's lessons from launching Halo

AGENCY

Les Binet and Peter Field offer some lessons for your career too

Sue Unerman

February 20, 2019

Les Binet and Peter Field offer some lessons for your career too

Think about your career and personal brand in terms of the long and the short.

AGENCY

Everyone's getting excited about 5G, but there's one problem...

Omar Oakes

February 19, 2019

Everyone's getting excited about 5G, but there's one problem...

Three has deployed 5G for London Fashion Week and Samsung is launching a 5G-ready smartphone. But marketers should approach 5G...

AGENCY

World Cup 2019 signals change, but don't call it 'empowerment'

James Kirkham

February 19, 2019

World Cup 2019 signals change, but don't call it 'empowerment'

Brands need to move beyond empty 'empowerment' briefs and show real commitment to women's football.

AGENCY

Apple '1984': Creative leaders' verdicts, 35 years on

Staff

February 19, 2019

Apple '1984': Creative leaders' verdicts, 35 years on

Four ECDs reflect on Lee Clow's iconic spot...

AGENCY

Pay attention before attention stops paying you

Sue Todd

February 19, 2019

Pay attention before attention stops paying you

Relevancy, positivity and trust underpin the high-attention status of magazines.

AGENCY

The six-second ad: short and sweet needs simple storytelling

Caroline Hugonenc

February 18, 2019

The six-second ad: short and sweet needs simple storytelling

Which creative tactics allow a brand to combine the high completion rate of a six-second ad with the emotional connection...

AGENCY

Trevor Beattie

Feb 18,2019

Freelance at 50: A further follow-on...

MEDIA

The great Facebook messaging merger: what this means for marketing

Gracie Page

Feb 14,2019

The great Facebook messaging merger: what this means for marketing

CREATIVE COLUMN

AGENCY

Nathalie Gordon

Sep 17,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

TECH COLUMN

BRANDS

The data bubble is surely waiting to burst

Lawrence Dodds

Feb 04,2019

The data bubble is surely waiting to burst

BRANDS

Lawrence Weber

Jan 31,2019

Apple's value is in its brand, not in us

AGENCY

Nicolas Roope

Jan 23,2019

Image AI: the new power in your pocket

BRANDS

How Google accidentally automated the agency back to the future

Wesley Parker

Dec 18,2018

How Google accidentally automated the agency back to the future

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.