THOUGHT LEADERS

BRANDS

What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world

The new edition of the FutureBrand Index offers pointers on the characteristics of successful brands.

MEDIA

The return to cinema: why the best seat in media will get better

After the Covid-19 shutdown, the 'new', safety-first movie-going experience can be better for advertisers, Karen Stacey argues.

AGENCY

A view from Dave Trott: Stepping up

AGENCY

Do clothes really make the man or woman?

Lockdown has brought about many changes, not least to how we dress

AGENCY

The future is al fresco

Brands need to maximise the opportunities for al fresco living year round and find new ways to be outside.

AGENCY

A CMO in the Covid era needs to be a modern renaissance thinker

The current crisis has made the marketer's role even more complex, at the crossroads of art and science.

AGENCY

The future of retail: the living room is the new showroom

The 'stay at home' customer has become a critical audience for brands.

BRANDS

Fair and free markets go out the window in the US ...

AGENCY

It's time to debunk the myth of 'junk'

AGENCY

A glass half full

AGENCY

CREATIVE COLUMN

AGENCY

Take my advice: ignore advice

AGENCY

Open the FCK up

AGENCY

Simplicity gives creatives wings

AGENCY

Why your side-hustle sucks

TECH COLUMN

Campaign writers

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

Sue Unerman

Sue Unerman is the chief strategy officer at MediaCom.

Keith Weed

Keith Weed is the chief marketing and communications officer of FMCG powerhouse Unilever, the owner of brands such as Lynx, Flora and Dove.