Purpose is great, but sincerity is better.
A conversation in a cab in Wales reminded Bartle Bogle Hegarty's creative chief that advertising's impact isn't all about purpose...
WPP has finally tried to become a strong brand rather than a holding company at this year's Cannes.
Pitches should be a real contest and not just a pricey feedback exercise.
A true wingperson is more than simply a cheerleader and they can make us better.
Despite the current storm clouds, better days, if not a return to boom times, lie ahead for media agencies if they...
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'It is what it is' may be this year's Love Island catchphrase, but all is not what it seems on social media.