THOUGHT LEADERS

BRANDS

Uber's latest rebrand isn't about beauty - it's deeper than that

Brett Zucker

Added 3 hours ago

Uber's latest rebrand isn't about beauty - it's deeper than that

Uber's new logo reflects the company's new-found focus on safety as much as it does the trouble late-night travellers had...

How not to think: the new book that shows the secrets to making brilliant work

Added 27 hours ago

Dom Boyd

How not to think: the new book that shows the secrets to making brilliant work

Campaign50: The evolution of ad agency names

Added 27 hours ago

Vicki Maguire

Campaign50: The evolution of ad agency names

Unilever's Aline Santos: my mother told me I was born an activist

Power 100

Added 32 hours ago

Aline Santos

Unilever's Aline Santos: my mother told me I was born an activist

AGENCY

Charles Vallance

Added 33 hours ago

Is It big enough to be small enough?

Don't let the fragmented media tail wag the big idea dog, Charles Vallance argues.

AGENCY

Campaign50: The best jingles and sonic devices (part 3)

Paul Burke

Added 37 hours ago

Campaign50: The best jingles and sonic devices (part 3)

Here's the third instalment of the top sounds of advertising

BRANDS

Jem Fawcus

September 21, 2018

Coke + weed + ? = profit

Coca-Cola may be embracing the whacky tabacky, but cancel that extra-large pizza order - this is about something much smarter...

AGENCY

Dave Trott

September 20, 2018

A view from Dave Trott: What flavour ice-cream are you?

If you're a creative, you got your job based on your portfolio.

AGENCY

This was then, that was now: lessons from Britain's early advertising pioneers

David Harris

September 19, 2018

This was then, that was now: lessons from Britain's early advertising pioneers

While Campaign is celebrating the past 50 years of advertising, the industry has a long and colourful history in the...

AGENCY

Is Ogilvy following Moneysupermarket.com off a cliff?

Jeremy Lee

September 19, 2018

Is Ogilvy following Moneysupermarket.com off a cliff?

More turmoil at Ogilvy UK, while Mother ends Moneysupermarket.com campaign with a fitting spot.

BRANDS

Starbucks and the need for innovation, community and diversity of thought

Power 100

Maria Sebastian

Sep 19,2018

Starbucks and the need for innovation, community and diversity of thought ...

AGENCY

Ben Mooge

Sep 19,2018

My summer playlist: Ben Mooge, executive creative director, Havas London

BRANDS

Daniel da Costa

Sep 18,2018

Is your brand a personal trainer or a drug dealer? ...

BRANDS

Charlie Hills

Sep 18,2018

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer ...

CREATIVE COLUMN

AGENCY

Nathalie Gordon

Sep 17,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

TECH COLUMN

AGENCY

A human and AI creative team? We just need to figure out how to do it

Thomas Scovell

Sep 11,2018

A human and AI creative team? We just need to figure ...

BRANDS

Believe the hype... the Gartner Hype Cycle for Emerging Technologies

Dino Burbidge

Aug 20,2018

Believe the hype... the Gartner Hype Cycle for Emerging Technologies

BRANDS

Sarah Salter

Mar 20,2018

How to give voice to your analytics

BRANDS

Lawrence Weber

Feb 20,2018

Start-ups lack dose of brand sense

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.