THOUGHT LEADERS

AGENCY

A letter to James Corden: it's time to get off the gravy train

Ben Middleton

Added 12 hours ago

A letter to James Corden: it's time to get off the gravy train

Creature's chief creative officer and co-founder says goodnight and good riddance to the advertising career of one Mr James Kimberley...

Can Indra Nooyi's successor tackle the Pepsi challenge?

Added 12 hours ago

Zaid Al-Zaidy

Can Indra Nooyi's successor tackle the Pepsi challenge?

Business leaders must give us all some space or step aside

Added 19 hours ago

Nicola Kemp

Business leaders must give us all some space or step aside

Why the noise of voice and chat will only get louder for brands

Added 19 hours ago

Ben Carter

Why the noise of voice and chat will only get louder for brands

MEDIA

Gideon Spanier

Added 43 hours ago

Come together, right now: more collaboration in UK media is essential

Media owners that are competing with the tech giants need to collaborate more if they are to prosper.

AGENCY

Dave Trott

Added 43 hours ago

A view from Dave Trott: What time is the next bandwagon due?

Recently, there was a lot of excitement among marketers about subliminal advertising.

AGENCY

Vicki Maguire

August 15, 2018

My summer playlist: Vicki Maguire, chief creative officer, Grey London

Campaign asked some of advertising's leading creatives what music they've been listening to this summer. Grey London's Vicki Maguire picks...

AGENCY

Duke London's Neil Hughston has blood and sweat but no fear

Jeremy Lee

August 15, 2018

Duke London's Neil Hughston has blood and sweat but no fear

The independent agency founder has vowed to fight on after his business went into administration last week, forcing him to...

BRANDS

Helen Edwards

August 15, 2018

Digital lemonade kids: the rise of digitally native vertical brands

Like kids selling lemonade on a street corner, the new wave of entrepreneurs are bypassing the middleman and targeting consumers...

AGENCY

The creative benefits of working with your sibling - except if you're a Gallagher

Jade Trott

August 14, 2018

The creative benefits of working with your sibling - except if you're a Gallagher

Sibling synergy can lead to creative excellence at any given moment, and having industry legends as parents doesn't hurt either....

AGENCY

Claire Beale

Aug 14,2018

Kraft Heinz CMO: learn to do less and lead more

AGENCY

The four rules of consent in advertising

Richard Huntington

Aug 13,2018

The four rules of consent in advertising

AGENCY

David Billing

Aug 13,2018

CREATIVE COLUMN

AGENCY

Ian Heartfield

Jul 23,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

Why your side-hustle sucks

AGENCY

The artist told to 'Dial down the feminism' says creatives don't need to be thick-skinned

Alex Bertulis-Fernandes

Feb 26,2018

The artist told to 'Dial down the feminism' says creatives don't ...

AGENCY

Unite, don't fight: Truly connected creativity is the future

Laura Jordan Bambach

Feb 19,2018

Unite, don't fight: Truly connected creativity is the future

TECH COLUMN

BRANDS

Sarah Salter

Mar 20,2018

How to give voice to your analytics

BRANDS

Lawrence Weber

Feb 20,2018

Start-ups lack dose of brand sense

BRANDS

The next wave of 'smart' tech is irresistible

Nicolas Roope

Nov 14,2017

The next wave of 'smart' tech is irresistible

BRANDS

Andy Pemberton

Oct 17,2017

A bot didn't write this column

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.