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THOUGHT LEADERS
What does creative success mean? Seeing people like me
Raafaye Ali Sheikh, an alumni of the D&AD Shift programme, reflects on the barriers that almost prevented him from accessing...
The Law of Jante: Swedish lessons in creative leadership
BBH's Pelle Sjönell explains why he's had a competitive advantage as a creative leader from growing up in Sweden.
Zero-based budgeting is under fire but still alive
Despite doubts over ZBB, shareholders are demanding higher profit margins, says the president for business intelligence at Group M.
Great casting can make or break an ad: tips for getting it right
It is up to creative directors to seek the widest possible range of young talent. With the right approach, you...
SXSW 2019: Beware of geeks bearing gifts
This year's festival has shown an uneasy compromise between humans and tech.
How good is a good ad? Cognitive load holds the key
Effective creative must be divergent, but a low cognitive load helps wedge an ad into a person's consciousness.
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Campaign writers
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Claire Beale
Global editor-in-chief -
Rachel Barnes
UK editor -
Gemma Charles
Deputy editor -
Gideon Spanier
Head of media -
Omar Oakes
News editor -
Kate Magee
Associate editor -
Gurjit Degun
Senior reporter -
Brittaney Kiefer
Creative / digital editor -
Simon Gwynn
Reporter -
Maisie McCabe
Deputy editor -
Emily Tan
Technology editor -
Nicola Kemp
Trends editor -
Yasmin Arrigo
Head of audience engagement
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Click on the author names below to read their latest articles.
Campaign Jobs
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Account Manager - top brand and packaging agency up to £35,000 + excellent benefits Gabriele, London (West), London (Greater)
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Corporate Reporting Strategist up to £80k Corporate Communications Recruitment, London (Central), London (Greater)
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Managing Director £120k + Corporate Communications Recruitment, London (Central), London (Greater)
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Website Content Manager - B2B £35000 - £40000 per annum + great benefits Regan & Dean Recruitment Limited, London
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Digital Marketing Manager £45,000-£50,000 per annum Ball & Hoolahan, London (Greater)
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Senior Account Director £60k + benefits for permanent / £280 per day for freelance MODA consult, London (Central), London (Greater)
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Social Media Coordinator- Sport Up to £24000 per annum + great benefits Regan & Dean Recruitment Limited, London
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Head of Marketing - Professional Associations Portfolio Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)
1 The battle to reverse WPP's dramatic decline
All was not well at WPP during Sir Martin Sorrell's final year in charge and, as the first anniversary of his shock exit looms, revenues keep sliding. New chief executive Mark Read is warning of a third year of decline in 2019 and a long turnaround in prospect.
