THOUGHT LEADERS

What’s in a name? The power of agency brands

Nicola Merrifield

Added 21 hours ago

What’s in a name? The power of agency brands

Brand-building is crucial for clients, so should agencies be paying closer attention to the names they give themselves – or...

Ogilvy's Jo Arden hire shows planners need a seat in the C-suite

Added 38 hours ago

Maisie McCabe

Ogilvy's Jo Arden hire shows planners need a seat in the C-suite

Added 39 hours ago

Enyi Nwosu

Are we losing balance and nuance?

How brands can tap into the wellness economy

Added 43 hours ago

Vicky Bullen

How brands can tap into the wellness economy

AGENCY

Dave Trott

Added 46 hours ago

A view from Dave Trott: One man's fish is another man's poisson

AGENCY

What saving our dad’s life taught me about data

Raj Nathwani

January 19, 2022

What saving our dad’s life taught me about data

‘Luck visits the curious’ – after 30-plus years of analysing data, I’m convinced it’s true, in marketing, in business and...

AGENCY

Jon Willians: The Liberty Guild's chief exec

Jon Williams

January 18, 2022

It's not agency culture, it's 'Kool-Aid'

Culture has to flow from your people, not be imposed by the few from above.

AGENCY

Paul Wells

January 18, 2022

Let’s smash through diversity fatigue in 2022

As the new year begins, adland needs to tackle diversity fatigue in order to create an inclusive culture together.

AGENCY

It's the new year and you should already be thinking about giving yourself a break

Andy Nairn

January 17, 2022

It's the new year and you should already be thinking about giving yourself a break

Making sure you use up all your holiday allowance should be high on your list of resolutions for 2022.

Tom Gray

January 14, 2022

Should brands be charging for brand experiences?

Paid-for experiences can make an impact on people's perception and engagement.

AGENCY

48 ways to transform creativity: act five

Sue Unerman

Jan 13,2022

48 ways to transform creativity: act five

BRANDS

A reminder that green really is the colour of money

Laurent Simon

Jan 13,2022

A reminder that green really is the colour of money

AGENCY

Alex Grieve's BBH transfer shows people moves don't have to be a zero-sum game

Maisie McCabe

Jan 13,2022

Alex Grieve's BBH transfer shows people moves don't have to be ...

AGENCY

The road to B Corp: a new year’s resolution with real impact

Chris Shadrick

Jan 13,2022

The road to B Corp: a new year’s resolution with real ...

CREATIVE COLUMN

AGENCY

Nathalie Gordon

Sep 17,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

TECH COLUMN

BRANDS

Mobbie Nazir

Feb 27,2020

Brands should navigate private spaces to thrive in an ad-free future ...

AGENCY

Genetic testing is redefining the role for food brands

Gracie Page

Dec 05,2019

Genetic testing is redefining the role for food brands

AGENCY

Why more regulation on social media offers opportunities for brands

Mobbie Nazir

Nov 26,2019

Why more regulation on social media offers opportunities for brands

AGENCY

Blaise Grimes-Viort

Oct 25,2019

Deepfakes are a threat to brand trust

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.