THOUGHT LEADERS

AGENCY

Let's not waste our Hidden Persuaders moment

Oliver Feldwick

Added 15 hours ago

Let's not waste our Hidden Persuaders moment

Advertisers today face the same searching questions that Vance Packard's seminal The Hidden Persuaders raised in the 1950s. How we...

Sorrell stayed too long as WPP chief executive

Added 15 hours ago

Gideon Spanier

Sorrell stayed too long as WPP chief executive

Added 16 hours ago

Dave Trott

A view from Dave Trott: The church's round

Identity crisis? Why it's time to rethink the media agency model

Added 38 hours ago

Nick Lawson

Identity crisis? Why it's time to rethink the media agency model

AGENCY

Marketing is a science, so let's treat it like one

Michael Karg

Added 38 hours ago

Marketing is a science, so let's treat it like one

Understanding creativity and people is at the heart of great marketing, but the brand owners that succeed are those who...

MEDIA

Culture is more important than a good strategy

Sue Unerman

Added 41 hours ago

Culture is more important than a good strategy

Without a good culture you won't have a chance at long-term success, says MediaCom's chief transformation officer.

AGENCY

Keep your edge and perspective by surviving London's streets on a bike

Henry Daglish

April 24, 2018

Keep your edge and perspective by surviving London's streets on a bike

For the founder of Bountiful Cow, the adrenaline-filled rush of navigating London's traffic on his bike is his secret work...

AGENCY

Why brands are failing to deliver the intuitive, online experiences that modern women crave

Erminia Blackden

April 23, 2018

Why brands are failing to deliver the intuitive, online experiences that modern women crave

There are millions of modern, independent women with money in their pocket and the desire to spend it - but...

AGENCY

Should we kill the free social media model?

Gracie Page

April 23, 2018

Should we kill the free social media model?

Y&R London's creative technologist argues why sponsorship of social media is a better model than a new paid-for-everything world order....

BRANDS

Chris Moody

April 23, 2018

Debenhams needs to rethink the role it plays for the community of brands

Department stores can be more than an outlet - they have a constructive social role to play for both businesses...

BRANDS

Lisa Thomas

Apr 23,2018

Virgin brand director: finding new ways to work is essential for ...

AGENCY

Jeremy Lee

Apr 20,2018

Was this a bad week for short men?

AGENCY

Can blockchain solve media transparency? We think it can

Mary Keane-Dawson

Apr 20,2018

Can blockchain solve media transparency? We think it can

AGENCY

It's time to end those awkward party conversations and make advertising more accessible again

David Clulow

Apr 20,2018

It's time to end those awkward party conversations and make advertising ...

CREATIVE COLUMN

AGENCY

Ben Middleton

Mar 12,2018

Why your side-hustle sucks

AGENCY

The artist told to 'Dial down the feminism' says creatives don't need to be thick-skinned

Alex Bertulis-Fernandes

Feb 26,2018

The artist told to 'Dial down the feminism' says creatives don't ...

AGENCY

Unite, don't fight: Truly connected creativity is the future

Laura Jordan Bambach

Feb 19,2018

Unite, don't fight: Truly connected creativity is the future

AGENCY

Creativity is not a process, it's a dance

Billy Faithfull

Jan 29,2018

Creativity is not a process, it's a dance

TECH COLUMN

BRANDS

Sarah Salter

Mar 20,2018

How to give voice to your analytics

BRANDS

Lawrence Weber

Feb 20,2018

Start-ups lack dose of brand sense

BRANDS

The next wave of 'smart' tech is irresistible

Nicolas Roope

Nov 14,2017

The next wave of 'smart' tech is irresistible

BRANDS

Andy Pemberton

Oct 17,2017

A bot didn't write this column

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.