THOUGHT LEADERS

AGENCY

Charles Vallance

Added 14 hours ago

In praise of logic

Any creative endeavour needs to pay close attention to detail, but never at the expense of the end-user.

June 30, 2022

Vicki Maguire

Why Colleen DeCourcy’s elegant ‘fuck you’ to the industry is my favourite Cannes moment

My free pass to Cannes and what it taught me

June 30, 2022

Sue Unerman

My free pass to Cannes and what it taught me

June 30, 2022

Dave Trott

A view from Dave Trott: Gaming the data

BRANDS

Split between have and have-nots means this won't be a 'normal' recession

Ian Whittaker

June 29, 2022

Split between have and have-nots means this won't be a 'normal' recession

The age of polarisation: how consumers are diverging and what it means for advertising

BRANDS

Why haven't virtual experiences topped Travis Scott in Fortnite?

Rosie Copland-Mann

June 28, 2022

Why haven't virtual experiences topped Travis Scott in Fortnite?

We are stuck referencing something that happened two years ago.

BRANDS

Nick Blenkarne

June 28, 2022

The second coming of the brand home

A reinvigorated competitive landscape is taking shape as brands invest big money into creating their own physical spaces.

AGENCY

Emma de la Fosse

June 27, 2022

The industry should be ashamed of how it reacted to activists at Cannes

After Cannes Lions' attendees applauded as Greenpeace activist Gustav Martner was escorted out of the opening ceremony, it's time for...

AGENCY

"It’s important we distinguish between those lazy misfires and the more sinister attempts to exploit the Pride movement."

Paul Dazeley

June 27, 2022

Rainbow-washing: a partial, half-hearted defence

Not all brands should have free reign over the rainbow, but nonetheless brands do have a unique power to disrupt...

BRANDS

Cannes Lions 2022 activations: Google, Meta, Spotify, Pinterest and more

Jonathan Emmins

June 24, 2022

Cannes Lions 2022 activations: Google, Meta, Spotify, Pinterest and more

Amplify's founder and global chief executive rounds up events from the key players.

AGENCY

Good creatives are drawn to less sexy brands. Or at least, smart creatives are

Owen Lee

Jun 24,2022

Good creatives are drawn to less sexy brands. Or at least, ...

AGENCY

Dave Trott

Jun 23,2022

A view from Dave Trott: What does pivot really mean?

AGENCY

Brands are becoming more savvy about spending online

Nicola Merrifield

Jun 21,2022

Brands are becoming more savvy about spending online

AGENCY

Craig Inglis is wrong, we don’t need to ditch the term B2B

Cos Mingides

Jun 21,2022

Craig Inglis is wrong, we don’t need to ditch the term ...

CREATIVE COLUMN

AGENCY

Nathalie Gordon

Sep 17,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

TECH COLUMN

BRANDS

Mobbie Nazir

Feb 27,2020

Brands should navigate private spaces to thrive in an ad-free future ...

AGENCY

Genetic testing is redefining the role for food brands

Gracie Page

Dec 05,2019

Genetic testing is redefining the role for food brands

AGENCY

Why more regulation on social media offers opportunities for brands

Mobbie Nazir

Nov 26,2019

Why more regulation on social media offers opportunities for brands

AGENCY

Blaise Grimes-Viort

Oct 25,2019

Deepfakes are a threat to brand trust

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.