THOUGHT LEADERS

AGENCY

Ad industry must do better and walk the talk on ESG

Added 10 hours ago

Ad industry must do better and walk the talk on ESG

It's time for adland to go beyond simply talking the talk when it comes to environmental, social and governance issues....

As you plot the return from WFH let the new class of ECD be your guide

Added 35 hours ago

Maisie McCabe

As you plot the return from WFH let the new class of ECD be your guide

Opening your doors and minds to autistic talent

June 11, 2021

Halima Khan

Opening your doors and minds to autistic talent

Photo: Gaming is increasingly attracting OAGs (Getty Images)

June 10, 2021

James Chandler

Advertisers, ignore geriatric gamers and it's game over

AGENCY

Dave Trott

June 10, 2021

A view from Dave Trott: Old tech v new tech

AGENCY

Wayne Deakin

June 09, 2021

A surfer's guide to creativity

Following the white water of all the months of being locked down and stuck inside, what’s now clear on the horizon...

AGENCY

Get ready for talent wars as agencies grow again

Lucinda Peniston-Baines

June 08, 2021

Get ready for talent wars as agencies grow again

The battle for brains will be a big issue as agency life starts to return to normal. Marketers need to...

AGENCY

Picture: the psilocybin found in 'magic mushrooms' is being heralded by health professionals (Getty Images)

Tara Austin

June 08, 2021

Why adland needs more drugs

No, not coke – but we can all learn something from the the way psychedelics free users from the power...

MEDIA

Why less is more for rebooting creativity in the workplace

Ketan Lad

June 08, 2021

Why less is more for rebooting creativity in the workplace

There are lessons we can learn to aid creativity as we reinvent agency life.

AGENCY

As brownness comes of age, how will you embrace it in the right way?

Ravi Amaratunga Hitchcock

June 07, 2021

As brownness comes of age, how will you embrace it in the right way?

I took years to embrace my south Asian identity. But as 'brownness' is finally embraced in all corners of the...

AGENCY

The consumer is not a moron – she's still your mum

Laurence Green

Jun 07,2021

The consumer is not a moron – she's still your mum ...

MEDIA

Cinema is back with a vengeance – box office numbers are a good omen for recovery

Karen Stacey

Jun 04,2021

Cinema is back with a vengeance – box office numbers are ...

AGENCY

Gideon Spanier

Jun 04,2021

Integration is key for agency groups in turnaround mode

BRANDS

The art of listening: what the pandemic taught me about inclusive leadership

Visha Naul

Jun 03,2021

The art of listening: what the pandemic taught me about inclusive ...

CREATIVE COLUMN

AGENCY

Nathalie Gordon

Sep 17,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

TECH COLUMN

BRANDS

Mobbie Nazir

Feb 27,2020

Brands should navigate private spaces to thrive in an ad-free future ...

AGENCY

Genetic testing is redefining the role for food brands

Gracie Page

Dec 05,2019

Genetic testing is redefining the role for food brands

AGENCY

Why more regulation on social media offers opportunities for brands

Mobbie Nazir

Nov 26,2019

Why more regulation on social media offers opportunities for brands

AGENCY

Blaise Grimes-Viort

Oct 25,2019

Deepfakes are a threat to brand trust

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.