Successful "newsjacking" requires a hugely condensed planning schedule - and therefore a great deal of trust between agency and brand...
On Madison Avenue, one of the theories I was taught was the Budweiser principle.
The chief executive of Nabs explains why the industry support charity has developed a new, seven-pronged model of what wellbeing...
Don't let fear paralyse you in the workplace, says MediaCom's chief transformation officer.
No it's not 'controversial' to be bored with diversity, it's arrogance of the worst kind and it's high time the...
Fern Miller, chief strategy officer international for DigitasLBi finds the crabby character from comic strip Peanuts inspirational.
A year after Karmarama sold to Accenture, the agency's strategy chief urges advertisers to deliver brand experiences that are more...
Campaign Contributors [A-Z]
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Senior Client Manager/Client Director - Global Brand Strategy & Design Consultancy £50,000-£65,000 + attractive bens package Ann Sharman Recruitment, london (Central), London (Greater)
Senior Account Director £49-60,000 (Depending on experience) pa + benefits package Prophecy Unlimited, Bristol
European - Senior Innovation Insight Manager | Global drinks £75000 - £85000.00 per annum + Bonus & Benefits Elizabeth Norman International, London
ACCOUNT MANAGER / PRODUCER – EXPERIENTIAL/EVENTS - FMCG up to £32k Judi Patton, London
Creative Design Manager / Senior Creative £50-£60k Eden Marsh, London (Central), London (Greater)
Data Planner £40-£70K (dependent on experience) plus benefits and bonuses air recruitment, London (Central), London (Greater)
What demands will consumers make of brands next year and what's out there in the tech world to help solve these issues? Iris' head of innovation makes a few predictions.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).