THOUGHT LEADERS

AGENCY

Celebrating all-female leadership isn’t sexist

Lisa Eaton

March 05, 2021

Celebrating all-female leadership isn’t sexist

Unwritten, whose senior line-up comprises entirely women, shares its experience of how to succeed.

The untapped value of experiential thinking

March 05, 2021

Will Worsdell

The untapped value of experiential thinking

KitKat’s vegan bar shows the dangers of ‘try-hard’ worthy branding

March 04, 2021

Simon Forster

KitKat’s vegan bar shows the dangers of ‘try-hard’ worthy branding

Forget influencers. It’s all about legacy

March 04, 2021

Ravi Amaratunga Hitchcock

Forget influencers. It’s all about legacy

MEDIA

Yesterday’s trading practices are harming today’s TV advertising

Nick Manning

March 04, 2021

Yesterday’s trading practices are harming today’s TV advertising

If commercial television doesn’t mend its archaic trading behaviours, it risks losing further ground to the digital platforms.

AGENCY

Gideon Spanier

March 04, 2021

Every digital agency roll-up wants to copy Martin Sorrell's S4 Capital playbook

Investors are pumping money into digital agencies.

AGENCY

Sue Unerman

March 04, 2021

The year when the world got smaller

The Covid pandemic brought business travel to a virtual standstill, in the process forcing us to change the way we...

AGENCY

Dave Trott

March 04, 2021

A view from Dave Trott: What's the goal?

BRANDS

The unlimited potential of live storytelling in sports marketing

Lizi Hamer

March 03, 2021

The unlimited potential of live storytelling in sports marketing

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of...

AGENCY

Adland can do more to convince boards about value of advertising

Ian Whittaker

March 03, 2021

Adland can do more to convince boards about value of advertising

Investing in advertising is a sure-fire way to fuel the economic recovery but it requires CMOs to talk the language...

AGENCY

How employers can support adlanders living with endometriosis

Louise Scodie

Mar 01,2021

How employers can support adlanders living with endometriosis ...

BRANDS

Callum McCahon

Feb 26,2021

Why brands should take note of Twitter's 'Super Follow' launch

AGENCY

Need start-up investment? It's all in the preparation

David Pattison

Feb 26,2021

Need start-up investment? It's all in the preparation

BRANDS

Charlotte Mair

Feb 26,2021

Biggie Smalls was the master marketer

CREATIVE COLUMN

AGENCY

Nathalie Gordon

Sep 17,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

TECH COLUMN

BRANDS

Mobbie Nazir

Feb 27,2020

Brands should navigate private spaces to thrive in an ad-free future ...

AGENCY

Genetic testing is redefining the role for food brands

Gracie Page

Dec 05,2019

Genetic testing is redefining the role for food brands

AGENCY

Why more regulation on social media offers opportunities for brands

Mobbie Nazir

Nov 26,2019

Why more regulation on social media offers opportunities for brands

AGENCY

Blaise Grimes-Viort

Oct 25,2019

Deepfakes are a threat to brand trust

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.