THOUGHT LEADERS

AGENCY

Adlanders work long hours because clients don't pay their agencies enough money

Tim Lindsay

Added 15 hours ago

Adlanders work long hours because clients don't pay their agencies enough money

The D&AD chairman places the blame for adland's long-hours culture at the door of marketers.

Added 20 hours ago

Dave Trott

A view from Dave Trott: The average is not the majority

Added 20 hours ago

Gemma Charles

The hard work on BLM starts now

As we head back to the office, companies must put their staff's mental health first

Added 35 hours ago

Amy Matthews

As we head back to the office, companies must put their staff's mental health first

BRANDS

The Brit Awards showed me how much I've been missing

Fayola Douglas

Added 40 hours ago

The Brit Awards showed me how much I've been missing

I'm putting down banana bread and stepping back out into the world.

AGENCY

'I was an ECD at 32 and had burnt out by 33'

Hollie Newton

Added 44 hours ago

'I was an ECD at 32 and had burnt out by 33'

Hollie Newton became an agency executive creative director at just 32. But a year later, she quit to pursue a...

BRANDS

Why Dove is stepping up its 'actionist' approach

Alessandro Manfredi

May 11, 2021

Why Dove is stepping up its 'actionist' approach

It’s not enough to focus on individual interventions – we need to influence the entire social ecosystem to foster change....

AGENCY

The bull case for advertising is back on

Gideon Spanier

May 11, 2021

The bull case for advertising is back on

Advertising forecasters have upgraded their growth predictions for this year.

AGENCY

Dan Hulse

May 10, 2021

Why the government is wrong to slash funding for arts education in favour of 'more valuable' courses

Politicians persist in deeming vocational courses as ‘more valuable’ than arts degrees. But a proposed 50% cut to arts education...

AGENCY

Why pregnancy loss policies are important for the ad industry

Jessica Lovell

May 10, 2021

Why pregnancy loss policies are important for the ad industry

At its best, advertising can spark cultural conversations about previously taboo issues. But it also needs to respond to those...

AGENCY

The long hours culture is a human problem

Maisie McCabe

May 10,2021

The long hours culture is a human problem

AGENCY

Adam Arnold

May 07,2021

'Laundrette': BBH's CMO on the ad that built the agency

AGENCY

What's the real story behind Zoom fatigue?

Sue Unerman

May 06,2021

What's the real story behind Zoom fatigue?

BRANDS

Why Patagonia is campaigning to put energy in the hands of communities

Alex Weller

May 06,2021

Why Patagonia is campaigning to put energy in the hands of ...

CREATIVE COLUMN

AGENCY

Nathalie Gordon

Sep 17,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

TECH COLUMN

BRANDS

Mobbie Nazir

Feb 27,2020

Brands should navigate private spaces to thrive in an ad-free future ...

AGENCY

Genetic testing is redefining the role for food brands

Gracie Page

Dec 05,2019

Genetic testing is redefining the role for food brands

AGENCY

Why more regulation on social media offers opportunities for brands

Mobbie Nazir

Nov 26,2019

Why more regulation on social media offers opportunities for brands

AGENCY

Blaise Grimes-Viort

Oct 25,2019

Deepfakes are a threat to brand trust

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.