THOUGHT LEADERS

AGENCY

Naren Patel

December 03, 2021

Yorkshire cricket racism scandal should be a warning for UK media industry

Adland has not done enough to create a sense of belonging, the founder of Media For All says.

We don't shrug our shoulders at scale-ups – we’ve been embracing them for years

December 02, 2021

Paul Hutchison

We don't shrug our shoulders at scale-ups – we’ve been embracing them for years

December 02, 2021

Dave Trott

A view from Dave Trott: When old is newer than new

48 ways to transform creativity: act four

December 01, 2021

Sue Unerman

48 ways to transform creativity: act four

AGENCY

The countdown to the Qatar World Cup has begun.

Richard Kirk

December 01, 2021

Qatar World Cup is advertising’s biggest ‘set-piece’ opportunity

Brands should start planning for Fifa's first winter World Cup.

AGENCY

Peter Field

December 01, 2021

Put on a show for brands: Peter Field reviews Orlando Wood's 'Look Out'

An anticipated follow-up to industry hit, 'Lemon', the chief innovation officer of System1 Group's new book examines how society is...

AGENCY

The over-50s: how do you measure invisibility?

Ayesha Walawalkar

November 30, 2021

The over-50s: how do you measure invisibility?

The over-50s often fall into obscurity, seemingly forgotten by brands. Worse, when they are depicted in ads, it is usually...

AGENCY

Claire Blunt

November 30, 2021

The purpose debate is raging but the value of context has been overlooked

Placement of advertising matters more than ever, The Guardian's ad chief says.

AGENCY

Russell Davies

November 29, 2021

'It's all about lists': an extract from Russell Davies' PowerPoint guide for presentation phobics

An extract from Russell Davies' book about the art of the PowerPoint presentation, covering all the reasons you should use...

AGENCY

Balancing home life with work life (Getty Images/Tang Ming Tung)

Claire Dickson

November 29, 2021

As we return to the office, how can we keep hold of the benefits of WFH?

Achieving a balance between home and work was already a struggle for many. Then lockdown, the pandemic and WFH further...

AGENCY

Gideon Spanier

Nov 26,2021

Cheers! Diageo shows why brand-building is ‘fundamental’ to its business

AGENCY

Dave Trott

Nov 25,2021

A view from Dave Trott: No-one reads the small print

AGENCY

Grossebner: Virtue's European executive creative director

Lukas Grossebner

Nov 24,2021

Why a 14-year-old kid with TikTok is Virtue ECD's biggest competition ...

AGENCY

The humble hashtag: a must-have part of your experiential marketing strategy

Tina Thompson

Nov 24,2021

The humble hashtag: a must-have part of your experiential marketing strategy ...

CREATIVE COLUMN

AGENCY

Nathalie Gordon

Sep 17,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

TECH COLUMN

BRANDS

Mobbie Nazir

Feb 27,2020

Brands should navigate private spaces to thrive in an ad-free future ...

AGENCY

Genetic testing is redefining the role for food brands

Gracie Page

Dec 05,2019

Genetic testing is redefining the role for food brands

AGENCY

Why more regulation on social media offers opportunities for brands

Mobbie Nazir

Nov 26,2019

Why more regulation on social media offers opportunities for brands

AGENCY

Blaise Grimes-Viort

Oct 25,2019

Deepfakes are a threat to brand trust

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.