THOUGHT LEADERS

BRANDS

Adjoa Anim

October 22, 2020

Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world

From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response...

October 22, 2020

Dave Trott

A view from Dave Trott: How biased are we?

October 20, 2020

Omar Oakes

Survival of the most co-operative

Algorithms built for efficiency can be a disaster for diversity and fairness

October 20, 2020

Leila Seith Hassan

Algorithms built for efficiency can be a disaster for diversity and fairness

AGENCY

Coronavirus may reshape the creative jobs map of UK

Gideon Spanier

October 19, 2020

Coronavirus may reshape the creative jobs map of UK

Covid could cause a shift in not only the UK but global creative landscape.

AGENCY

Tim Lindsay

October 19, 2020

Why D&AD dropped the printed Annual

It costs £80,000 to produce and goes to a few thousand people – it makes a loss, says chairman.

AGENCY

Shannie Mears

October 16, 2020

Mentoring young, black talent is about more than 'see it, be it'

The co-founder of The Elephant Room explains the inspiration for a new mentoring initiative during Black History Month.

AGENCY

Laurence Green

October 16, 2020

Tortoise beats hare, again

An industry that was once famously described as 'a dog that barks at every passing car', must yet again face...

AGENCY

There’s no getting away from it: we need to be together to make our best work

Xavier Rees

October 16, 2020

There’s no getting away from it: we need to be together to make our best work

This approach works only if people actively want to work from the office. But how’s that for an exciting brief?...

AGENCY

Nick Chiarelli

October 16, 2020

Your consumer is not your boyfriend

By looking to adopt the terminology of human relationships for those we have with brands, the marketing industry has made...

AGENCY

The best marketing comes from businesses that commit

Sue Unerman

Oct 16,2020

The best marketing comes from businesses that commit

AGENCY

Dave Trott

Oct 15,2020

A view from Dave Trott: How education ruins creativity

AGENCY

More joy and optimism in advertising will help us through new lockdown

Gideon Spanier

Oct 15,2020

More joy and optimism in advertising will help us through new ...

Why a human made Ocean Spray’s best commercial of all time

Gary Vaynerchuk

Oct 14,2020

Why a human made Ocean Spray’s best commercial of all time ...

CREATIVE COLUMN

AGENCY

Nathalie Gordon

Sep 17,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

TECH COLUMN

BRANDS

Mobbie Nazir

Feb 27,2020

Brands should navigate private spaces to thrive in an ad-free future ...

AGENCY

Genetic testing is redefining the role for food brands

Gracie Page

Dec 05,2019

Genetic testing is redefining the role for food brands

AGENCY

Why more regulation on social media offers opportunities for brands

Mobbie Nazir

Nov 26,2019

Why more regulation on social media offers opportunities for brands

AGENCY

Blaise Grimes-Viort

Oct 25,2019

Deepfakes are a threat to brand trust

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.