THOUGHT LEADERS

AGENCY

Just because cinema is selling out doesn't mean you should

Tom Bedwell

Added 34 hours ago

Just because cinema is selling out doesn't mean you should

Cinema advertising efforts must tread carefully in the pursuit of eyeballs.

We should have seen this election result coming

Added 38 hours ago

Dan Cullen-Shute

We should have seen this election result coming

Did adland bosses talk red but vote blue?

Added 39 hours ago

Paul Burke

Did adland bosses talk red but vote blue?

Added 40 hours ago

Benedict Pringle

A view from Dave Trott: Creativity is whatever it takes

AGENCY

Mary Portas

December 11, 2019

Kindness can be commercial

Can agencies command a high-performance culture and, at the same time, nurture an inclusive and understanding environment? Yes, they can....

BRANDS

It's true that I am often the only woman in the room

Power 100

Michelle Roberts

December 11, 2019

It's true that I am often the only woman in the room

Michelle Roberts' father advised against a career in the automotive industry, but she's glad she ignored him.

AGENCY

John Allison & Chris Bovill

December 10, 2019

The Silburn effect

In 2003, a really funny bloke taught some idiots with more hair gel than talent how to tell a joke......

BRANDS

Performance agencies have an accountability problem - here is a fix

Wesley Parker

December 10, 2019

Performance agencies have an accountability problem - here is a fix

It's staggering that in a space like performance marketing where results are so measurable, agency fees are not paid based...

AGENCY

Agencies and brands must avoid drifting into an 'accidental culture'

Adrian Walcott

December 09, 2019

Agencies and brands must avoid drifting into an 'accidental culture'

Unintended hypocrisy (saying one thing as a leadership team and doing another) is a symptom of an accidental culture. Learn...

AGENCY

Adland is seeing new leadership, new purpose and new money

Iain Jacob

Dec 09,2019

Adland is seeing new leadership, new purpose and new money

AGENCY

Charles Vallance

Dec 09,2019

Does your brand have a... thing?

AGENCY

Advertising's alcohol dilemma: how not to be merry at Xmas

Matt Adams

Dec 06,2019

Advertising's alcohol dilemma: how not to be merry at Xmas

AGENCY

James Champ

Dec 06,2019

Fair play there's no Customer Engagement Agency of the Decade

CREATIVE COLUMN

AGENCY

Nathalie Gordon

Sep 17,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

TECH COLUMN

AGENCY

Genetic testing is redefining the role for food brands

Gracie Page

Dec 05,2019

Genetic testing is redefining the role for food brands

AGENCY

Why more regulation on social media offers opportunities for brands

Mobbie Nazir

Nov 26,2019

Why more regulation on social media offers opportunities for brands

AGENCY

Blaise Grimes-Viort

Oct 25,2019

Deepfakes are a threat to brand trust

AGENCY

Fortnite didn't need data to create a black hole sensation

Natalie Barnes

Oct 18,2019

Fortnite didn't need data to create a black hole sensation

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.