THOUGHT LEADERS

AGENCY

UN appeal to ad industry: come together for cultural change

The executive director of UN Women calls on industry leaders, thinkers and advocates who are already part of the Unstereotype...

AGENCY

Pulling back the curtain: in the era of transparency, profit hinges on purpose

Karmarama's executive chairman explains how brands can build up a "Karma Bank" for rainy day.

AGENCY

The roster paradox: Do brands use too many agencies or too few?

Some big brands keep expanding their roster while others work hard to shrink them. Both strategies can work, if they...

AGENCY

Beware the trap inherent in trophy culture

We should not mistake recognition for mastery. I'm afraid I know a few people whose careers peaked at a gold...

AGENCY

Cannes faces watershed moment

There will be more than just creative work on trial at this year's Cannes Lions festival.

MEDIA

A rallying call to the next generation of media agency leaders

Why Goodstuff has picked up a metaphorical bucket of petrol and are pouring it on the emerging flames of the...

BRANDS

Elizabeth Fagan shares her life lessons learned as Boots' first female managing director

The former marketer who cracked general management looks back on her illustrious career as she prepares to leave her role....

AGENCY

My top five winners from Cannes

AGENCY

'Can you let her finish?'

AGENCY
AGENCY

CREATIVE COLUMN

AGENCY

Why your side-hustle sucks

AGENCY
AGENCY
AGENCY

Creativity is not a process, it's a dance

TECH COLUMN

BRANDS

How to give voice to your analytics

BRANDS

Start-ups lack dose of brand sense

BRANDS
BRANDS

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Campaign writers

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

Sue Unerman

Sue Unerman is the chief strategy officer at MediaCom.

Keith Weed

Keith Weed is the chief marketing and communications officer of FMCG powerhouse Unilever, the owner of brands such as Lynx, Flora and Dove.

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1 Budweiser, Snapchat, McDelivery from Uber Eats: even more World ...

With the planet's biggest sporting competition well under way, Campaign looks into what brands are doing to align themselves with the Fifa World Cup. We'll add new work to this article as we get it.

In an era of uncertainty, media agencies need to be the experts in outcomes
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1 In an era of uncertainty, media agencies need to be the experts ...

A focus on business outcomes need not mean a pivot to short-term goals and performance marketing, writes Paul Knight, chief operating officer at Manning Gottlieb OMD.