Long-term strategy is key, not just creating personalised ads on the fly.
From The Tower Remembers to the silhouettes of Tommies, Produce UK's managing director considers the takeaways for brands.
Taking active steps to positively prepare for a future combination of humanity and technology will make you a better marketer....
The best answers for brand growth will come from a combination of imagination, speculation and focus on data.
It may be no bad thing for our industry if the big-budget Christmas ad is no longer with us.
There are few places for reasonable and rational debate beyond screaming headlines or shaming posts on social media.
'(Un)tethered', 'human-in-the-loop' and eight other buzzwords learned on the IPA's recent visit to Silicon Valley.
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Newspaper rivals News UK, The Guardian and The Telegraph have launched a premium marketplace for video advertising in a rare act of industry unity.