THOUGHT LEADERS

AGENCY

Like £1 chickens, the current approach to pitching is unsustainable and unsavoury

All parties recognise pitching is broken – now they must fix it.

AGENCY

Ready Marketer One: a straight-talking guide to developing your marketing and gaming strategy

For brands interested in exploring gaming (but feeling tentative) below is a five-step blueprint for how to approach gaming marketing...

AGENCY

How to get your foot in the door when you have no experience of adland

For entry-level candidates, not knowing how to get in becomes a barrier to entry. This means agencies end up hiring...

AGENCY

The metaverse has a gaming problem

Making the real world more virtual could lead to uncapped brand opportunities.

The purpose(s) of DAOs

Brand purpose is becoming intertwined with DAOs in very interesting ways.

AGENCY

Why Francis Bourgeois' Gucci gig shows brands should subvert their core pillars on social

Beyond his global following and model-worthy cheekbones, Bourgeois is everything that Gucci is not. Some will say it’s off-brand –...

AGENCY

Do we need to find the ‘middle ground’ of brand purpose?

After questions about Unilever's focus on purpose and comments by Droga5’s David Kolbusz about purpose campaigns, UM’s planning partner argues...

CREATIVE COLUMN

AGENCY

Take my advice: ignore advice

AGENCY

Open the FCK up

AGENCY

Simplicity gives creatives wings

AGENCY

Why your side-hustle sucks

TECH COLUMN

Campaign writers

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

Sue Unerman

Sue Unerman is the chief strategy officer at MediaCom.

Keith Weed

Keith Weed is the chief marketing and communications officer of FMCG powerhouse Unilever, the owner of brands such as Lynx, Flora and Dove.