THOUGHT LEADERS

AGENCY

Creative businesses need to value 'soft' skills more than ever

Sarah Shilling

Added 37 hours ago

Creative businesses need to value 'soft' skills more than ever

Could one of the greatest barriers to success in our industry be that conversations among our talent so frequently feel...

Long live Drogon: advertising lessons from Game of Thrones

May 23, 2019

Ben Middleton

Long live Drogon: advertising lessons from Game of Thrones

May 23, 2019

Dave Trott

A view from Dave Trott: It's not who has the idea. It's who spots it

Oystercatchers on the ingredients of a true partnership between agency and client

May 22, 2019

Rebecca Nunneley

Oystercatchers on the ingredients of a true partnership between agency and client

MEDIA

Brands are rushing to shake up their marketing operations

Graham Brown

May 22, 2019

Brands are rushing to shake up their marketing operations

Changing consumer habits and new competitors are forcing brands to rethink their marketing and their agency model.

MEDIA

David Indo

May 21, 2019

Five key transformations in a decade of media change for CMOs

The role of media and the way it is managed is far more important than it was in 2009, when...

AGENCY

David Golding

May 20, 2019

Farewell, Adam & Eve/DDB

Co-founder says a blueprint of 'creative respect' means the agency will continue to succeed.

AGENCY

The dos and don'ts of marketing to Muslims

Arif Miah

May 20, 2019

The dos and don'ts of marketing to Muslims

Five considerations for brands to heed before their next efforts at Ramadan or beyond.

MEDIA

Malcolm Devoy

May 20, 2019

Efficiency v effectiveness: a media agency view

In media, it isn't just a case of reducing costs; it is shrouded in a linguistic complexity.

AGENCY

Charles Vallance

May 20, 2019

Is it right enough to be wrong?

This is the question you should ask yourself at the start of the creative journey.

AGENCY

Adland is missing out on talent that doesn't look like us

Tracey Barber

May 17,2019

Adland is missing out on talent that doesn't look like us ...

MEDIA

Exposing the black hole of online video advertising

Matt Hill

May 17,2019

Exposing the black hole of online video advertising

AGENCY

Grief shouldn't be a taboo subject in the workplace

Andrew Waddell

May 17,2019

Grief shouldn't be a taboo subject in the workplace

MEDIA

Thomas Balaam

May 16,2019

CREATIVE COLUMN

AGENCY

Nathalie Gordon

Sep 17,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

TECH COLUMN

AGENCY

What brands need to know from Facebook F8 and Google I/O

Gracie Page

May 08,2019

What brands need to know from Facebook F8 and Google I/O ...

AGENCY

The ultimate creative smackdown: man vs machine

Nicolas Roope

Apr 24,2019

The ultimate creative smackdown: man vs machine

AGENCY

Gracie Page

Apr 16,2019

The state of voice commerce right now

AGENCY

The long goodbye of scale: can success ever be sustainable?

Lawrence Weber

Apr 09,2019

The long goodbye of scale: can success ever be sustainable?

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.