THOUGHT LEADERS

AGENCY

Jake Daniels has given football the moment that it’s been waiting for

Sarah Kendall

May 19, 2022

Jake Daniels has given football the moment that it’s been waiting for

The news that footballer Jake Daniels has come out as gay is a massive leap for men's football, and society...

Commercial radio’s sonic boom provides opportunities for all

May 19, 2022

Lucy Barrett

Commercial radio’s sonic boom provides opportunities for all

May 19, 2022

Dave Trott

A view from Dave Trott: I never picked up a needle

Investor view: Sorrell still has ‘Whoppertunities’ if S4 Capital gets a grip on its audit

May 18, 2022

Ian Whittaker

Investor view: Sorrell still has ‘Whoppertunities’ if S4 Capital gets a grip on its audit

AGENCY

Vicki Maguire

May 18, 2022

Isn’t it time the industry had sustainability of conviction?

B Corp certification may be harder to get than a Pencil, but hand on heart, it's infinitely more rewarding for...

AGENCY

Alex Wilson

May 17, 2022

Breaking through the silver screen

There is synergy between the Cannes Film Festival and Cannes Lions Festival.

AGENCY

EssenceMediacom could be a formidable competitor

Gideon Spanier

May 17, 2022

EssenceMediacom could be a formidable competitor

MediaCom brings street-fighting skills and Essence the tech brains.

AGENCY

Three ways Ogilvy can make good on a bad call

MJ Deery

May 16, 2022

Where's the accountability in Ogilvy's influencer ban?

Efforts to be beautiful are less the cause of harm and more a symptom of an oppressive standard maintained in...

AGENCY

Creative Equals CEO Ali Hanan opened the conference (Photo: Bronac McNeill)

Nicola Kemp

May 16, 2022

Creative Equals conference: 'Who makes the work shapes the work'

At last week's Rise conference, held by Creative Equals, there were some key takeouts that we can all find instructive....

AGENCY

Struggling to click on all the traffic lights in a photo? Don't worry, you're only human

Andy Nairn

May 16, 2022

Struggling to click on all the traffic lights in a photo? Don't worry, you're only human

It's time for online authentication to stop being so robotic.

AGENCY

Yasmin Arrigo

May 12,2022

Body-shaming brands and the male mental health crisis

MEDIA

We can all help to change the conversation around mental health

Zaid Al-Qassab

May 12,2022

We can all help to change the conversation around mental health ...

AGENCY

Dave Trott

May 12,2022

A view from Dave Trott: Fear creates complexity

BRANDS

Phil Carling

May 12,2022

The fans of football are not united

CREATIVE COLUMN

AGENCY

Nathalie Gordon

Sep 17,2018

Simplicity gives creatives wings

AGENCY

Ben Middleton

Mar 12,2018

TECH COLUMN

BRANDS

Mobbie Nazir

Feb 27,2020

Brands should navigate private spaces to thrive in an ad-free future ...

AGENCY

Genetic testing is redefining the role for food brands

Gracie Page

Dec 05,2019

Genetic testing is redefining the role for food brands

AGENCY

Why more regulation on social media offers opportunities for brands

Mobbie Nazir

Nov 26,2019

Why more regulation on social media offers opportunities for brands

AGENCY

Blaise Grimes-Viort

Oct 25,2019

Deepfakes are a threat to brand trust

Campaign writers

Claire Beale
Global editor-in-chief
Rachel Barnes
UK editor
Gemma Charles
Deputy editor
Gideon Spanier
Head of media
Omar Oakes
News editor
Kate Magee
Associate editor
Gurjit Degun
Senior reporter
Brittaney Kiefer
Creative / digital editor
Simon Gwynn
Reporter
Maisie McCabe
Deputy editor
Emily Tan
Technology editor
Nicola Kemp
Trends editor
Yasmin Arrigo
Head of audience engagement

Campaign Contributors [A-Z]

Click on the author names below to read their latest articles.

Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com.

Russell Davies

Russell Davies is a writer and strategist. He previously worked at Wieden & Kennedy, Nike, and the Government Digital Service.

Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Dave Dye

Dave Dye is the head of art and design at J Walter Thompson. He writes the blog Huge Generalisations for Campaign.

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored Creating Passion Brands: how to build emotional brand connections with customers.

Mel Exon

Mel Exon is chief executive of The Sunshine Company. She is a former managing director of BBH London and also co-founded the ad agency's innovation arm BBH Labs, driving the creative technology agenda for clients such as Unilever and Tesco.

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston.

Will Harris

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem.

Giles Hedger

Giles Hedger is the chief strategy officer of FCB Inferno and the former chief strategy officer at Leo Burnett London.

Kate Jones

Kate Jones is one of Campaign’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career as a marketer at Mars, and later a consultant for Added Value and Mash Strategy.

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of Abbott Mead Vickers BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBi, the global marketing and technology agency.

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals.

Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.