Are you prioritising engagement and relevance with your ads? We sat down with leading advertising thinkers to gather some expert advice about the importance of contexuality, getting to know AI tools, applying digital to TV, data collaboration, and plenty more. The cast list? CMI Media Group, Innovid, LG Ad Solutions, MARS, Roku, Yahoo, and 4As.
How can advertisers maximise the converged TV opportunity? We asked industry leaders from MARS, Carat, Comcast, Innovid, The Trade Desk, Yahoo, Roku, CMI Media Group, LG Ad Solutions, Tubi, Upwave, and 4As.