Advanced creatives can be done at scale with a people-first approach. But how do you get there? We asked experts at CMI Media Group, Innovid, LG Ad Solutions, MARS, Roku, Yahoo, and 4As to give their crack advice on using measurement to make creative relevant and engaging.
How can advertisers maximise the converged TV opportunity? We asked industry leaders from MARS, Carat, Comcast, Innovid, The Trade Desk, Yahoo, Roku, CMI Media Group, LG Ad Solutions, Tubi, Upwave, and 4As.