’Sisters of Murphy’s’ help BBH reposition beer brand

The Whitbread beer company is to reposition Murphy’s with a television campaign introducing the new champions of the brand, the Sisters of Murphy’s.

The Whitbread beer company is to reposition Murphy’s with a

television campaign introducing the new champions of the brand, the

Sisters of Murphy’s.



Three new spots, created by Bartle Bogle Hegarty, introduce a trio of

powerful and sexy women, dressed in leather outfits, who rescue men from

risky situations.



Murphy’s is targeting 18- to 27-year-old men with the new work, which

aims to be cool, upbeat and light-hearted.



It opens with three everyday Irish women who are transformed into the

sexy, and confident Sisters of Murphy’s whenever Murphy’s drinkers

require their assistance.



In the first execution, one of the ’sisters’ saves a man’s pint which he

has unknowingly nudged off the pool table. In another, the Sisters

beckon a man towards them, saving him from being hit by a chandelier

falling out of the sky. In the third ad, a man is rescued from folk

singers with whom he is trapped in a lift.



The campaign stars Lisa B, who is renowned as being the face of Guess

Jeans and the star of the US TV series, Central Park West.



She features alongside the model, Phillippa Lett, who has worked with

numerous designers including Vivienne Westwood, and the actress, Nina

Young, who has most recently appeared in the films, Sliding Doors and

Tomorrow Never Dies.



The ads, which are due to air in the UK next week, were written and art

directed by Hugh Todd and Adam Scholes and directed by Chris Palmer

through Gorgeous Enterprises.



As well as full-length versions of the ads, there are three 20-second

cut-downs. Media planning and buying is by Motive.



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