The Whitbread beer company is to reposition Murphy’s with a
television campaign introducing the new champions of the brand, the
Sisters of Murphy’s.
Three new spots, created by Bartle Bogle Hegarty, introduce a trio of
powerful and sexy women, dressed in leather outfits, who rescue men from
risky situations.
Murphy’s is targeting 18- to 27-year-old men with the new work, which
aims to be cool, upbeat and light-hearted.
It opens with three everyday Irish women who are transformed into the
sexy, and confident Sisters of Murphy’s whenever Murphy’s drinkers
require their assistance.
In the first execution, one of the ’sisters’ saves a man’s pint which he
has unknowingly nudged off the pool table. In another, the Sisters
beckon a man towards them, saving him from being hit by a chandelier
falling out of the sky. In the third ad, a man is rescued from folk
singers with whom he is trapped in a lift.
The campaign stars Lisa B, who is renowned as being the face of Guess
Jeans and the star of the US TV series, Central Park West.
She features alongside the model, Phillippa Lett, who has worked with
numerous designers including Vivienne Westwood, and the actress, Nina
Young, who has most recently appeared in the films, Sliding Doors and
Tomorrow Never Dies.
The ads, which are due to air in the UK next week, were written and art
directed by Hugh Todd and Adam Scholes and directed by Chris Palmer
through Gorgeous Enterprises.
As well as full-length versions of the ads, there are three 20-second
cut-downs. Media planning and buying is by Motive.
