Chris Parry, the chairman and chief executive of Publicis Dialog,
has resigned after just three months in the job.
Parry’s departure leaves the agency without a head for the second time
in seven months. It is not yet clear whether he has another job,
although it is thought that he has been in talks with a number of direct
marketing agencies over the past few months.
Parry transferred to Publicis Dialog from its sister agency, FCA!, where
he was also chairman and chief executive, as part of a major overhaul of
Publicis Group’s below-the-line interests. At the time of his
appointment there was widespread speculation that Parry was unhappy with
his new position.
Since the reshuffle, Publicis has created a new group chief executive
role embracing Dialog, the contract publishing arm, Blueprint, and the
new-media agency, Publicis Technology. John Wisbey, the chief executive
of Blueprint, is to take up the role.
Rick Bendel, the Publicis group chairman, confirmed that Parry had
resigned, and explained: ’It had nothing to do with Dialog, or my
relationship with Chris. We both felt it was the right thing for him to
do, and it is perfectly amicable.’ Parry was unavailable for
The previous chairman and chief executive of Publicis Dialog, Fred Kuys,
was abruptly dismissed earlier this year by Bendel (Campaign, 26
His departure was officially attributed to a difference of opinion over
the direction of the agency.
Publicis Dialog was launched last spring and its flagship accounts are
Asda and Renault. Renault came to the agency from WWAV Rapp Collins
earlier this year in order to centralise all its business into the group
(Campaign, 5 February). George Boyter, creative director for Renault at
WWAV, was poached by Dialog to head the new account.