Charles Stone III reveals how he gave birth to ’whassup’, one of
the most talked-about campaigns in recent history, in this month’s
Campaign Screen video magazine.
Budweiser’s ’whassup’, winner of the Grand Prix in Cannes last month, is
proving to be a cultural phenomenon across the globe as fans spread the
word via the internet.
In an interview with Campaign Screen, the director discusses how he came
up with the idea, how it was spotted and how it has launched his
’The thing I like about it is that people are really enjoying the term
and really getting into it. What it’s all about is reaching out and
communicating,’ Stone said.
Elsewhere in the programme’s Cannes Report, judges reveal their true
opinion of creative standards at this year’s advertising festival.
Commenting on the fact that, despite the record number of film entries,
fewer Lions were awarded, jury president Marcello Serpa claimed: ’The
standard of work was not brilliant. A lot of the commercials looked
exactly the same. People are repeating the same recipe ... the same
look, the same jokes.’
The 12th issue of Campaign Screen also features an interview with the
acclaimed commercials and promo director Michel Gondry.
Gondry, who is in the Guinness Book of Records for Levi’s ’drugstore’,
the most-awarded commercial of all time, is currently in pre-production
for his first feature film, Human Nature.