After 10 years, America no longer 'runs on' Dunkin' Donuts

New #KeepOn campaign from Hill Holliday channels pop music, positivity

Dunkin’ Donuts unveiled a new ad campaign from Hill Holliday in an overhaul of the coffee shop’s hugely successful and long-running "America Runs on Dunkin’" work, which lasted 10 years. The cheerful and earnest campaign urges customers to "#Keep On" being themselves — working, playing and living — fueled by caffeine and baked goods. The first 30-second television spot, complete with catchy pop song, debuted Sunday during the tone-appropriate "America’s Got Talent." More TV spots will follow, along with radio, OOH, digital and social media. The #KeepOn tagline will also appear on the chain’s coffee cup and menus.