100 UK new-media players. (2 of 2)

MARK WESTALL/ KELD VAN SCHREVEN - Run digital agency Hard Reality

MARK WESTALL/ KELD VAN SCHREVEN - Run digital agency Hard Reality



Keld van Schreven and Mark Westall run web agency Hard Reality (with third

partner Dan Sumption). They came to new media from conventional

publishing, in the form of the youth lifestyle magazine Gspot, which they

started in the early 90s and later migrated from paper to the web

(www.gspot.co.uk).



Van Schreven trained in art and design and has exhibited at international

art fairs in London and Los Angeles. He’s also a capped member of Kent

County Cricket Club, a qualified windsurfing instructor and has a 7th

Grade in Kyoshinkai Karate.



Mark Westall’s background is in PR, and he has at various stages looked

after Patsy Kensit, Pink Floyd and Spandau Ballet, as well as doing

promotions for dance music label Brainiak Records. He also helped to

promote and run various clubs - including Love Ranch, Club UK and Leisure

Lounge.



Hard Reality’s first job was to design an interactive kiosk for

Levi’s.



Then came one for Miss Selfridge, and Cityspace, and then came web sites,

including Revolution’s and Campaign’s, which won a Cyber Lion at the

Cannes Advertising Festival last year. Ad agency Leo Burnett bought a

substantial share of Hard Reality at the end of 1998.



Upside: Keld: eternal optimism (”I know this will work”); Mark: still

excited about the Spectrum 48K.



Downside: Keld: mobile phone phobia; Mark: goes up to complete strangers

and offers to build them a web site.



Watch for: The limo to ferry them between Canary Wharf and Sloane

Street.





ALUN HOWELL AND MARCUS VINTON - Joint creative directors of advertising

and digital communications, Ogilvy & Mather



Vinton and Howell are a pair. You don’t get one without the other. They

have one of the flashest track records in advertising. Vinton is an art

director by trade, Howell a copywriter. A surfer and ex-lifeguard, Howell

is the one to blame for that annoying Hofmeister bear. Vinton is the flash

one with, as a colleague put it, ”the Range Rover, the house in Notting

Hill with the original Picasso prints on the wall and a baby named Paris

with a silver Gucci rattle”. He’s the one who did the famous Levi’s

swimmer ad. They share a passion for interactivity and multimedia and are

now very much focused on digital TV.



Upside: Howell: brilliant creative mind; Vinton: meticulous attention to

detail, willing to help people.



Downside: Howell: can be moody and uncompromising; Vinton: his egotism can

tend to wind people up.



Watch for: Them heading a separate WPP unit to concentrate on

’non-conventional media’. O&M clients’ work on Sky Digital and Open.





FELIX VELARDE - Director, Head New Media



Enormously opinionated and hugely proud of it, Felix Velarde has managed

to rub just about everyone in new media up the wrong way at some

point.



But there’s no denying the quality of his agency’s work or of its client

list, which includes PriceWaterhouseCoopers, Snickers, Hewlett-Packard,

Lotus and the BBC.



He started his first new-media venture, Hyperinteractive, in 1994, with

Allied Domecq as his first client. Following an acrimonious split with

business partner Richard Mellor, he set up Head New Media in 1997, with

many of his former clients following him to the new agency.



Most people who actually meet Velarde find him less confrontational than

expected. His reputation comes largely from his perfectionism and his

complete refusal to suffer fools gladly. Anally retentive about collecting

Mac Shareware applications, he’s also a techno music nut, and is always

the liveliest on the dance floor.



He used to be a junior international-class sailor.



Strengths: Sets high targets and usually achieves them.



Weaknesses: Manages to annoy a lot of people.



Watch for: More press appearances.





ANDREW WALMSLEY - Head of digital media, BBH



Andrew Walmsley has been involved in most forms of new media, from kiosks

and CD-Rom through to interactive TV, and he’s has been a full-time

nethead since 1993. He left BMP DDB Needham in 1997 to take up his current

role at BBH.



He is also chairman of the Digital Marketing Group, which he founded to

represent the major ad agencies working in new media.



His approach to work is summed up by the Confucian saying: ”Give a man a

job he loves and he will never work a day in his life.” Upside: Good value

down the pub.



Downside: Arrogance, but with an MBA to back it up.



Watch for: The DMG to do something.





EAMONN WILMOTT - Managing director and president, Agency.com Europe



Eamonn Wilmott founded Online Magic in 1995 and became the president of

Agency.com Europe following last year’s merger of the two companies.



He started off in magazine publishing, setting up Super Computing Review

in 1987 in California, aimed at scientists and researchers.



He then developed what is thought to be the world’s first commercial

internet service by turning an ’information exchange’ section of the mag

into a bulletin board.



Wilmott exhibits a classic West-coast management technique, drenching the

office with his energy. Sadly, his initial pride in his glossy 8-series

BMW (with ’WWW’ in its registration) has faded under an onslaught of

mockery from colleagues. For the record, the rumour that Wilmott, just out

of school, used to sell effigies of the Virgin Mary door-to-door, is not

true.



Upside: A true innovator, a good talent-spotter, and knows a thing or two

about computers.



Downside: His insistence on correct procedure. His car.



Watch for: OM to slow down its staff turnover.





ONLINE ADVERTISING



TIM BROWN - Managing director, Real Media



Tim Brown has long experience of advertising representation, most recently

at Powers International, the UK office for Publicitas. He is chairman of

the associate chapter of the International Advertising Association, and is

responsible for international coordination of the IAB UK.



He spent many of his early years in Spain. Called up for military service,

he became an expert in many useful new-media skills - like driving a tank.

He’s also run the Boston marathon.



And it’s only half in jest that he says he plans to retire at 45 to hone

his golf game for the US Seniors Tour.



Upside: Deadly in traffic jams.



Downside: Slightly too normal, slightly too smooth.



Watch for: Firearms.





RICHARD HOLMAN - Managing director, New Media Marketing and Sales



The bruiser of online ad sales, Holman can be charming to those he

respects, and wholly dismissive of those he doesn’t.



Before joining NMMS, whose clients include CricInfo, TicketMaster, Time

Out and a number of Premier League football clubs, in 1996, he worked in

TV and print sales, rising to the position of publisher at BBC

Magazines.



Meanwhile, he was working on an MBA in electronic marketing at City

University.



He has no time for new-media hype and flannel, and enhanced his tough-guy

reputation recently when he refused to take a single day off work after

breaking his arm playing rugby.



Strengths: Highly respected, hugely knowledgeable.



Weaknesses: Takes himself a bit seriously.



Watch Out For: DoubleClick





ANDY MITCHELL - Managing director, DoubleClick UK



Andy Mitchell started as a business analyst at Rank Xerox, crossing to

advertising and the US in 1989. It was in California that he first got

into the internet in a big way.



He returned to the UK as development director, digital communications at

O&M, and joined the newly-formed DoubleClick UK in 1997. He got it off to

a flying start, claiming a 25 per cent share of the advertising sales

market in 10 months. Mitchell is generally seen as a classic defensive

opener, a safe pair of hands. One colleague described him as ”a great

networker with the world’s largest collection of business cards”.



Upside: Commands respect.



Downside: His new beard.



Watch for: DoubleClick vs Engage.





GORDON SIMPSON - Chief executive, InterAd



Gordon Simpson founded the first international internet advertising sales

house back in January 1997, in the form of the European arm of Softbank

Interactive Marketing. He helped to establish it in the UK, France,

Germany and Spain. Last March, he and most of his SIM colleagues left to

create InterAd, billed as the first independent, wholly European internet

sales house. Pan-European campaigns are expected to be a significant

proportion of its business.



Upside: Astute operator, international experience.



Downside: Struggling to sign up the really high-traffic UK sites.



Watch for: Some big UK clients.





CLIENTS AND ONLINE BUSINESSES



RICKY ADAR - Founded and runs digital music distribution company

Cerberus



Proof that techies can turn hip if they hone their image carefully enough,

Adar used to be an R&D engineer for Plessey and Siemens. He decided to

apply his audio compression expertise to his major interest, music, after

seeing the light during a nine-month fishing trip in Greece. His launch of

the Cerberus Digital Jukebox web site in 1995, where users pay to download

dance tracks, made him a small but significant renegade in the music

world.



A self-styled crusader for the wider distribution of independent music, he

managed to convince Levi’s to install his Virtual Record Kiosk in its

stores. Cerberus hopes to have 1,000 installed Europe-wide over the next

14 months.



His vagueness about things numerical is, one suspects, partly an image

thing, and he can come across a bit ’music-is-my-life’. He’s better

company than this sounds, though, and is respected by the likes of CDnow

boss Jason Olim.



Upside: A true pioneer.



Downside: Perhaps destined to be influential without being mainstream.



Watch for: His bullish rhetoric to be matched by performance.





CHRISTOPHER CODRINGTON - Managing and marketing director of the internet

music and video shop, IMVS



There have been three Christopher Codringtons. The other two were

Governors General of Barbados. Aged 25, ours set up a small private oil

and gas company in Houston, Texas, and ran it for eight years before

setting up a company providing independent radio stations with aerial

traffic reports.



Launched in 1992, Metro Traffic Control was funded by 10-second ads inside

the live broadcasting content, and served 64 radio stations by the time he

sold it.



He joined IMVS as its manager and marketing director in 1995, having known

the founder, David Windsor-Clive, since 1989. Good for a laugh, informal

and hands-on, Codrington is at home working in a smallish team such as

IMVS, and contributes to its relaxed atmosphere.



He avidly follows F1 racing and is happiest soaking up the warm sun, blue

sea and great seafood in the Caribbean.



Upside: Job versatility, entrepreneurship, approachability.



Downside: The JR Ewing of UK new media?



Watch for: When he gets bored.





FREDERIC COLAS - Head of P&G Interactive, Europe, the team that drives P&G

digital marketing strategy and activities.



New-media roles don’t come much bigger than this. Born in Nice, Colas

joined P&G’s marketing department after business school in 1992. He held

several posts as brand manager in France and Portugal, and moved to

Cincinnati in 1996 to be the co-founder of P&G Interactive. He returned to

Brussels last year after two years in the US to create P&G Interactive

Europe.



He is highly praised by his peers for his energy, vision, openness and

enthusiasm. Just how much of this comes from his passion for computer and

role-playing games like Dungeons and Dragons is not clear, but Colas

claims that they help to give him a better understanding of digital

advertising.



Upside: Huge responsibility, highly respected, yet nice.



Downside: Dungeons and Dragons.



Watch for: P&G to be less US-centric in its new-media activities.





JULIAN COSTLEY - Chief executive, Electronic Share Information and

E-Trade



Projects Costley has got off the ground include satellite communications

subsidiary Maxat (now Globecast), the Computer Channel (the business TV

channel on BSB), and the Business Television Corporation

(business-to-business TV production). He relishes the idea of one day

being able to tell his grandchild how he was responsible for bringing

online share trading to the UK. Tries hard to counteract the boring image

of the company, and make it sound fun.



He’s taken with all things wooden: he has a classic 1921 sailing boat, and

plays the guitar and mandolin. He loves to jam with his guitar-playing

brother, although not in public. Upside: Good at start-ups.



Downside: He faces a big job educating investors.



Watch for: An internet stock market.





SHERRY LEIGH COUTU - Chairman of Interactive Investor International



Coutu has put more than 85 financial services companies on the internet,

among them Schroder, Scottish Mutual, Standard Life and Deutsche Bank.



Before setting up iii, she founded and was managing director of Internet

Securities, rated by Wall Street Journal Europe as the best online source

of financial information.



Coutu’s other jobs have included stints at Andersen Consulting, Coopers &

Lybrand and the LEK Partnership.



She supplemented her politics degree with an MSc in international

economics at LSE and an MBA at Harvard. Enormously hard working, she tries

to go rock-climbing and sailing when she gets a chance.



Upside: Career track record.



Downside: The City establishment has yet to get the net.



Watch for: Online share trading to take off in the UK.





MARK DANBY - General manager, Freeserve



Mark Danby can genuinely be said to have changed the face of the internet

market in the UK, by launching Freeserve, Dixons’ free ISP. It forced

other ISPs, content providers and e-commerce companies to take a hard look

at their business model. Now, having persuaded 475,000 people to use it in

the first six weeks, Danby has to make Freeserve into a profitable

business, and to do that it has to sign up content and commerce

partners.



Danby previously worked in management consulting and corporate finance,

and joined Dixons as corporate development manager, with responsibility

for business start-ups.



Upside: Upped the ante.



Downside: Still has to make Freeserve a real portal.



Watch for: Deals with content and commerce partners - soon.





SIMON DARLING - Interactive marketing & e-commerce manager at Unilever

until December 1998



Simon Darling is the man who taught Unilever chairman Niall Fitzgerald to

surf the web. Unilever’s recently announced deal with AOL, Microsoft and

NetGrocer - worth tens of millions of pounds - is the biggest commitment

to new media so far from a packaged goods company.



Darling has played a key role in shaping strategy and raising awareness of

new media within the group, working with everyone from brand and sales

managers right up to the likes of Fitzgerald. He served a classic fmcg

marketing apprenticeship in Unilever’s delightfully named Home and

Personal Wash team before moving on to the interactive job. His remit has

encompassed more than 20 web sites and three interactive TV projects, as

well as various database and relationship marketing projects.



He left Unilever in December to spend time working and travelling in East

Asia and Latin America. Much of his energy recently has been spent

organising the leaving party.



Upside: Vision and passion. Colleagues say he’s always pushing for the

next thing.



Downside: Infamous as well as famous within Unilever. Has made a few

enemies.



Watch for: His next job.





PATRICK BURTON - Vice-president global media and brand communication,

Allied Domecq



Patrick Burton likes to cultivate the image of the cynical old geezer

nursing his pint in the corner of the pub, which is where you’ll often

find him. ”If you want to grow beyond an industry that gets less than one

per cent of clients’ advertising budgets, you all need to grow up, get a

life and learn to have fun,” he told a recent new-media conference.



He started his career as an accountant, but soon moved into media buying,

joining Allied Breweries, via Bass and Cadbury Bourneville, in 1984.

Burton was one of the clients who ’got’ new-media first, launching his

first internet project nearly five years ago. His background gives him an

uncompromising attitude towards things digital. Although he has

consistently invested heavily in web and kiosk projects, Burton has also

been among the most consistent critics of the industry’s self-absorption

and failure to promote itself properly.



Strengths: No-nonsense, plain-speaking approach ...



Weaknesses: ... can get on people’s nerves.



Watch Out For: More heavy-duty new-media investment.





JULIA GROVES - Digital channels manager, British Airways



Not only is Julia Groves one of the leading client marketers in new media;

she also holds the coveted title of Client Most Likely To Be Invited To

Industry Parties, a fact which has a lot to do with her semi-legendary

consumption of liquid intoxicants.



Groves has overcome organisational conservatism to help shape BA into one

of the most impressive new-media client companies. She has a reputation

for being exceptionally quick on the uptake and getting what she

wants.



For one so young, she’s impressively high up the food chain of such a

large and byzantine organisation. Has been known to propose marriage to

Tom Bowman (qv), more than once.



Upside: Driven, articulate, intelligent.



Downside: Although good at winning awards, she needs to work on those

acceptance speeches a bit.



Watch for: Further graceful ascent through the BA ranks.





KEITH GIRLING - Head of channel development, Co-op Bank



Not one to flit from job to job, Girling has been with the Co-op Bank for

20 years. Indeed, he has spent most of his working life in banks and tried

his hand at everything from personnel to consumer credit and corporate

planning.



But the current job is a quantum leap forward on the

interestingometer.



Girling is responsible for the rapid development and delivery of Co-op

Bank services across a range of new-media technologies. There’s no

doubting the fact that this once sleepy bank is out to reposition itself

in a high-profile way.



First came the ethical stance, accompanied by loads of TV ads, now it’s

technology’s turn. The web has recently been littered with banner ads for

the Co-op, all promoting it as the most technologically literate clearing

bank in the UK.



As well as the internet, it has made a big noise with its kiosks in banks

and shops, and its presence on Sky TV’s interactive text service.



Upside: Boundless enthusiasm. In a banking context, he’s a visionary.



Downside: He is a banker.



Watch for: Further virtual banking projects.





BRIAN GREASLEY - Head of product development, Cellnet



When Cellnet’s head of product development Brian Greasley introduced

Genie, he helped to change the nature of both mobile phones and

interactive services.Genie, which sends personalised news and other

information to mobiles, was the brainchild of the ex-art student, and has

since been widely feted in new-media circles. ”If it’s Monday, it must be

awards night,” he is fond of saying, so often does the service pick up

gongs.



Greasley joined Cellnet five years ago, following a spell at rival

telecoms company Cable & Wireless. He has a reputation for being

ultra-competitive, which extends beyond work and into the boozer, where he

is known to take games of darts very seriously. ”He has all the stress of

a professional sportsman, without the payoff,” says one peer.



Greasley is possessed of a photographic memory and, as befits a man

working in the mobile telephony market, he is a gadget freak, acquiring

every possible piece of dinky hardware before anyone else.



Upside: He dreamt of Genie.



Downside: Thinks telecoms is a dead trendy industry.



Watch for: More awards.





PETER INGWERSEN - Brand manager, Premium, Levi Strauss Europe Middle East

& Africa



Peter Ingwersen has been hugely influential in the development of internet

advertising in Europe. He not only spearheaded the introduction of the

’I-Candy’ style of advertising with which Levi’s is associated, but was

also one of the biggest online advertisers at a time (1996, early 1997)

when the medium was in its infancy.



Ingwersen’s background is in clothing and fashion design. He was

instrumental in the launch of the Levi.com site in 1995. Since February

1996 he has been in charge of the European interactive media programme,

including the European section of Levi.com, CD-Rom projects, and in-store

interactive projects.



His latest job takes him away from day-to-day involvement with new media,

although as brand manager, Premium, he is charged with taking the Levi’s

brand into new areas.



Upside: Creative thinker with a wild enthusiasm for new media.



Downside: It’s sometimes hard to know what he’s on about.



Watch for: Imaginative partnerships that broaden the brand.





TIM JACKSON - Founder and chief executive of online auctioneer QXL



A restless, inquisitive and engaging character who spurns formality,

Jackson was a journalist for 12 years and still writes a column for the

FT. But QXL is his life these days. Jackson stumped up the money to get it

going, and the business is now growing at 30 per cent a month. It’s

expanded into Germany and France, and has branched out from its initial

offering of computer gear and consumer electronics to include jewellery

and travel.



Jackson is a devotee of street markets and very large Indian restaurants,

and has a tendency to expound on the benefits of Buddhism. Still, how many

people can tell you they’ve no TV, and still sound more honest than

pretentious?



Upside: Good at working out what people really want as opposed to what

they say they’d like.



Downside: Doubts about his people-handling skills - he recently went on a

body language management course.



Watch for: How long will QXL hold his interest?





HERBERT KIM - In charge of marketing Bertelsmann’s online bookselling

operation, BOL



Mr Nice Guy, with a knack for selling books online. He has somehow worked

out a way to be disarming while at the same time being one of those

horribly clever US MBA graduates who have come over here to teach us all

about one-to-one marketing.



He forsook IBM’s internet division in New York for Oxford’s spires and the

chance to spend more than #1 million setting up Blackwell’s online

operation, turning it one of Europe’s fastest growing e-commerce sites

before he was poached by Bertelsmann.



Kim is a devout follower of the gospel according to Don Peppers, and

one-to-one marketing could be a topic to avoid if you land up next to him

at the dinner table. Stay off that, however, and he’ll come across as

resolutely casual and unnerdy.



Upside: The move to Bertelsmann confirms him as a new-media

heavyweight.



Downside: The combination of being clever and American.



Watch for: BOL’s opening gambit.





WILL LOVEGROVE - New media manager, Ministry of Sound



Will Lovegrove, aka Dr Love, aka Lovey, is the man credited with turning

the Ministry of Sound into a new-media force to be reckoned with.



Joining the Ministry with a PhD in something dreadfully technological,

Lovegrove has seamlessly converted from C++ programmer to marketer. He’s

responsible for the club’s live web broadcasts, its online store, and its

recent decision to become an ISP. Despite his pivotal role, Lovegrove is

still frequently mistaken for a 12-year-old, and wears a trademark look of

spaced-out confusion. His winsome ’mother me’ look seem to have made him

popular with the ladies, in particular Zinc’s account manager Hester Bloch

(qv). Surprisingly, given his job, Lovegrove is known to hate large

get-togethers.



Upside: Capable, hard-working.



Downside: Can’t dance.



Watch for: A proper job.





SIMON MURDOCH - Managing director of Amazon.co.uk.



Gentle, quiet, polite ... so what’s he doing trying to be Mr Amazon in the

UK? The answer is that he knows as much as anyone about the UK online

books market. It was the prospect of moving beyond being a niche player

that persuaded him to sell Bookpages, the online bookshop he started in

1996, to Amazon.



Despite a techie background (a PhD in artificial intelligence and nine

years at the software house Triptych), Murdoch has an entrepreneurial

edge. He ended up taking over Triptych with his father and another

investor after three years there, and started specialising in ordering

systems for booksellers; Dillons and WHSmith became clients.



In 1995, Murdoch tried to persuade WHSmith to start selling online, but

the less than enthusiastic response to his idea persuaded him to take the

plunge himself.



Upside: A clever guy with his eye firmly set on the top.



Downside: Resolute side parting. And should a man who dreams of being a

science fiction writer have so much influence?



Watch for: How comfortably he will fit into the Amazon mould.





COLIN MACKLIN - Consultant and industry marketing director,

Broadvision



Macklin recently left Thomas Cook, where he was director of consumer

futures, and is now in his element as an independent. He’s one of those

people who seems to find nothing more natural than coming up with 5,000

possible solutions for a new problem. A born consultant, in other

words.



Compulsive and frantic, he was once asked at work why he turned right at

the top of the escalator when everyone else turns left. He explained he’d

measured it was two steps nearer his office and would save him many miles

a year.



He’s as avid an enthusiast of one-to-one marketing as ever, and now

divides his time between Broadvision, consultancy Arthur D Little, and

travelling around Europe and the Far East. An ex-Marks & Spencer graduate

trainee, Macklin helped Thomas Cook sell its business travel division to

American Express before persuading the board to give him free reign in a

new-media department. Likes intimidating cigars, although he’s stopped

smoking about 50 times.



Upside: Energy, never gives up, good at spotting opportunities.



Downside: Can be too tenacious and a bit of a whirlwind.



Watch for: More Broadvision clients.





EVA PASCOE - Founder and director of Cyberia Group, and director of new

media at the Arcadia Group



In 1994, the idea of people paying for a coffee and access to a computer

for half an hour to surf the net was considered a bit barmy as a business

idea. Yet that is when Eva Pascoe co-founded Cyberia, the first internet

cafe.



She is an expert in interface design (which is presumably where the degree

in cognitive psychology comes in useful) and is a forceful evangelist for

the internet and new media.



Apart from Cyberia, she is director of new media at the Arcadia Group,

where she is responsible for the online activities of names ranging from

Debenhams and TopShop to Racing Green and Dorothy Perkins. She is also an

honorary research fellow in consumer psychology at Madrid University, and

has published widely on the topic of online consumer behaviour.



Upside: Vision and determination.



Downside: Is she spreading herself too thinly?



Watch for: Will Arcadia be the first to really crack clothes retailing

online?





NICK PREECE - Head of new media, Bass Brewers



Nick Preece became involved with CarlingNet back in 1995. He is

particularly proud of the way it pioneered the use of microsites - easily

accessible windows that can host secondary brands or sponsors. ”We were

ahead of a lot of the agencies on that one,” he boasts. CarlingNet

(www.fa-carling.com), which serves more than 8.5 million page impressions

a month and is one of the most popular sports sites in the world, has

enabled Bass the advertiser to become Bass the media owner.



Preece has been at Bass for a decade, having also worked as a market

analyst and brand manager. Before Bass it was shelf stacking at Tesco.



Upside: CarlingNet is a big achievement ...



Downside: ... but it needs to do more now to stay ahead.



Watch for: Bass/Carling activity on digital TV.





JEREMY SILVER - Vice-president interactive media, EMI



”The godfather of new media in the music business” is how Silver’s

colleague Danny Van Emden describes Jeremy Silver.



It was Silver who launched Virgin Records’ first web site, but his remit

these days at EMI is much broader. He does not believe all music will

eventually be sold via the net, but he is keen to exploit the commercial

opportunities he does see there.



The Silver CV includes a PhD on the work of Ben Jonson, and a stint as

head of education and publishing at the National Sound Archive (where he

produced a bestselling album featuring British birdsongs).



Upside: Commands respect, good at PR and industry politics.



Downside: Can get some people’s backs up.



Watch for: Advertiser-led programming on interactive TV.





DANNY VAN EMDEN - Creative and multimedia director, Virgin Records



A former journalist, Danny Van Emden worked for titles ranging from Marie

Claire to the Financial Times before ending up as deputy editor at Music

Week. This led to jobs with Virgin Records and Circa Records, whose

signings included Massive Attack and Neneh Cherry. It was after her return

to Virgin that she began to explore new media, eventually establishing a

dedicated department. Things have moved quickly under her leadership and

she claims the internet ”is now fully integrated into the general

marketing of all our artists”. She was also responsible for the

ground-breaking Raft TV interactive programming.



Upside: Creative and prepared to stick her neck out.



Downside: Supports Arsenal.



Watch for: Her to wield some real power in the music industry.





MATTHEW TIMMS - New-media manager, Vauxhall



After a degree in physics and astrophysics, Matthew Timms opted for the

bright lights of marketing, ending up as Vauxhall’s new-media manager 18

months ago. He developed the vauxhall.co.uk presence and the Network Q

site, which achieved a return on investment in three months; managed to

get brand managers to use the web address on TV; and has kept Vauxhall at

the forefront of net sponsorship and advertising. He describes himself as

”slightly mad”.



Upside: One of the pace-setters in online car marketing.



Downside: Everyone’s doing it now



Watch for: More online services.





COLIN WHITTLE - Head of electronic channels, Nationwide



With companies rushing to turn themselves into ISPs, it’s worth

remembering who the real trailblazer was. When Colin Whittle got the

Nationwide to do it back in August, the advantages didn’t seem half so

obvious. It was a brave move for someone who isn’t exactly your

stereotypical new-media innovator. He’s been with Nationwide for 25 years,

and been in financial services since leaving school in 1970. His passions

are chess and fishing, but he also plays the alto sax and is a dedicated

follower of the Ferrari Formula 1 team.



Strengths: Took a brave step.



Weaknesses: So has everyone else now.



Watch Out For: Something that competes with Freeserve?





POWER PLAYERS



JAMES ACKERMAN - Chief executive, British Interactive Broadcasting



Ackerman has the tough job of building the interactive services that will

make Sky’s digital TV offering far more than just repackaged

entertainment.



Before taking on the BiB job, he was in charge of Sky’s joint venture

channels, including Nickelodeon, The History Channel, Paramount Comedy

Channel, National Geographic Channel, Granada Sky Broadcasting Channels,

QVC, Sky News Australia and Playboy.



He previously worked for A&E Television and Hearst Entertainment, and

first moved to the UK in 1995 to launch the History Channel, a joint

venture between A&E and BSkyB.



The son of a TV producer and an actress, it’s entirely possible there’s a

media gene somewhere in him. Ackerman is one of the few chief executives

who can claim to be a registered marksman with an M16 rifle, a legacy of

time spent in the US Coast Guard.



Upside: With his track record, he should know what the punters will

want.



Downside: That M16.



Watch for: Television-based e-commerce to really take off once BiB’s

Open-branded services start to hit the screens.





MARCUS BICKNELL - President, CMG Information Services Europe



CMG is a major investor in some of the biggest online names including

Lycos, Geocities, ADSmart, Planet Direct and Engage/Accipiter. Bicknell’s

job involves setting up strategic relationships and helping to get CMG

businesses off the ground in Europe.



He has spent 27 years in consumer marketing, in industries including

satellite, music, TV and new-media. His 15 years in the record industry

were spent first managing Genesis and then with CBS Records and A&M

Records.



Bicknell was the first managing director of the Premiere film channel, the

Children’s Channel and Music Box, and was a founder of Societe Europeenne

des Satellites, the company that launched Astra and brought home satellite

TV to Europe.



Upside: Heavy-hitting business experience.



Downside: Is he to blame for Phil Collins?



Watch for: Planet Direct’s UK debut.





DAVID EDMONDS - Oftel regulator



A few choice pronouncements from David Edmonds, who was made telecoms

regulator last year, could have an enormous influence on the growth of the

internet in this country. He is under pressure from BT to change the rules

that made it economic for Dixons to offer free internet access, for

example.



Oftel, he says, will have consumer protection as its main objective, but

he is keen to see the sector remain competitive.



His career has been anything but technological: the 90s were spent looking

after NatWest’s property portfolio; the 80s on Housing Association

initiatives; and the 70s at the DoE.



Upside: Says all the right things.



Downside: He might not be able to reconcile them all.



Watch for: His decision on the ’interconnect charge’.





NIALL FITZGERALD - Chief executive/ joint chairman, Unilever



Fitzgerald is not everyone’s idea of a new-media revolutionary. He has

spent almost his entire career since the mid-1960s either in Unilever or

its subsidiaries, mostly in financial posts. His CV reads a bit like that

of the archetypal Corporate Man.



But as joint chairman (with Morris Tabaksblad) of one of the world’s

biggest consumer packaged goods groups, he is potentially one of the

new-media industry’s most important clients. And he is keen on interactive

marketing, to the point that he has on several occasions savaged the

traditional advertising industry for not embracing it quickly enough.

Unilever and its subsidiaries already have more than 50 brands active on

the web, including Mentadent, Peperami, Lipton and Ragu. And there have

also been several interactive TV trials.



Last year he announced the biggest commitment to date to new media by an

fmcg company, with a deal worth tens of millions of pounds with Microsoft,

AOL and NetGrocer, aimed at developing new methods of interactive

marketing.



Upside: Open to ideas, devotes time to new media.



Downside: But how much time can he have?



Watch for: A big commitment to interactive TV.





ANDREW CURRY - Controller, Interactive Television, Cable and Wireless

Communications



Andrew Curry’s job was created following the merger between Mercury,

Nynex, Bell Cablemedia and Videotron in 1997. At Videotron, he launched

the UK’s first interactive television channel, in February 1993. At its

peak it delivered 35 hours a week of interactive programming to more than

100,000 homes across London. It ran a large-scale interactive advertising

trial with JWT and Kellogg’s. Before Videotron, Curry worked as a producer

on various financial and current affairs programmes at the BBC, ITN,

Channel 4 and in the independent production sector. He is the co-author,

with Steven Barnett, of The Battle for the BBC (Aurum Press, 1994). Much

of his spare time is spent following the mixed fortunes of Sunderland

Football Club.



Upside: As much experience of interactive TV as anyone in the UK.



Downside: Has yet to get a full commercial service up and running.



Watch for: The most interactive of the digital TV services.





RICHARD FOAN - Managing director, ABC//electronic



Richard Foan is one of those people who seem to attract praise and anger

in equal measure, mainly because he’s the one at the centre of the debate

over web site audience measurement standards. Foan joined ABC from a firm

of chartered accountants in 1984 as an inspector and rose up the ranks to

become deputy chief executive. He started ABC//electronic ”from scratch”

in 1996 and it is well on its way to establishing itself as the online

equivalent of the original ABC. Indeed, he boasts that online media ”is

already more measurable” than its traditional counterpart.



Foan is also chairman of the International Federation of ABCs. He has done

as much as anyone to bring the industry together on common, workable

measurement standards, despite a few scuffles along the way, and is

admired by leading media owners in the Internet Advertising Bureau for his

determination and energy.



Upside: Tenacious professional.



Downside: He is an auditor, after all.



Watch for: ABC to help get the message about web accountability over to ad

buyers.





ANNE JAMIESON - Director, pricejamieson recruitment consultants



A lot of people in the new-media industry owe their jobs to Ann Jamieson,

and woe betide anyone underestimating her influence. Studied law at LSE

with the intention of becoming a barrister, but apparently preferred

arguing in the coffee bar more than working in the library. After a

debt-laden year off, she got a job in The Evening Standard’s ad

department, and thence to Campaign, which she says she thought was a

magazine for the homeless.



Her eight years at Haymarket culminated as ad manager for Computing, where

she lost her fear of computers.



She started pricejamieson in 1982, and the agency now has 60 consultants

and researchers, 10 of them specialising in new media.



She launched Europe’s first recruitment web site in 1994, and has remained

passionate about new media ever since. Renowned as an expert shopper, a

recent trip to India is credited with having significantly improved its

GDP.



Upside: Sponsors Net Night, useful person to know, whether looking for a

job or a bargain.



Downside: Nickname (AnnJam); she wields enormous power.



Watch for: Your next job.





HERMANN HAUSER - Hermann Hauser is the man who spawned a million

geeks.



When he invented the Acorn Microcomputer in 1980, and secured the contract

to produce a computer for the BBC a year later, he got more kids into

computers than anyone else, in the UK at any rate. He has been involved in

more than a dozen new-media and high-tech companies, including Electronic

Share Information, Net Products and NetChannel.



He launched the high-tech and new-media venture capital company Amadeus

Capital Partners in 1997.



A lot of the other people in this list wouldn’t have the jobs they do were

it not for him.



Strengths: Probably the most impressive pedigree in the industry.



Weaknesses: And yet very few non-techies know who he is.



Watch Out For: More new companies.





PETER MANDELSON - Trade & Industry Secretary



Mandelson has said that the Government wants to make the UK ”Europe’s

digital pathfinder” by introducing measures that will ”liberate”

electronic commerce and make internet trading safer. Among the proposed

initiatives are legislation to give legal status to digital signatures,

regulate cryptography and the use of ”trusted third parties”.



Ironically, Mandelson probably has more power to cripple e-commerce and

the new-media industry at the outset if he puts a foot wrong than to help

them substantially.



Some of his plans, especially to do with cryptography, have come in for

vehement criticism from both the industry and privacy advocates. And most

of the grand ambition has yet to be backed up by detail. Such potential

pitfalls aside, there’s no doubt that Mandelson is generally making the

right new-media friendly noises (after all, anything that has the word

’new’ in it has got to be OK with the man who invented New Labour). But

his new-media mettle has yet to be tested.



Upside: Genuinely keen to advance Britain’s digital interests.



Downside: Control freakism could hamper e-commerce rather than help

it.



Watch for: Big Brother.





JOHN SWINGEWOOD - Director of BT’s Internet & Multimedia Services

division



Swingewood has 25 years’ experience in the telecoms, broadcast and

multimedia industries. His #500m BT division employs more than 1,000

people worldwide.



He is also a director of British Interactive Broadcasting, a joint venture

between BSkyB, BT, Midland Bank and Matsushita, and of LineOne, a BT joint

venture with News International and United News & Media.



During the late 1980s he established BT’s systems integration division in

the UK, specialising in credit card authorising systems and airline cargo

EDI.



In 1991, he joined the BT’s Broadcast Services division, where he was

operations manager and later general manager, and was instrumental in

turning it into a #250 million global business. Broadcast Services is

currently a major player in the launch of digital terrestrial television

in the UK.



When not working, he spends time restoring a 1973 Porsche 911 and

sailing.



He took part in BT’s Global Challenge Round the World yacht race.



Upside: One of the industry’s true heavyweights.



Downside: Oftel.



Watch for: Payphones with net access.





BENJY THE BIKER DOG - New media’s top dog, runs the show at digital agency

Lateral



Benjy the Biker Dog ended up at Lateral as a result of a corporate raid

following its work for the Battersea Dogs Home.



In keeping with what appears to be something of a fashion in the new-media

industry, Benjy likes fast motorbikes - except that he has a chauffeur

named David (Hart), to whom he also seems to have given a job of some kind

at Lateral.



Benjy concentrates on keeping his priorities firmly in sight. To quote

from his web site (www.lateral.net/benjy/): ”Since I was found at the dogs

home, I have chosen a life of ride, bike, bark, bark, bark, eat, sleep ...

nice.” Upside: Friendly, loves life.



Downside: Hard taskmaster.



Watch for: His bite.





MARTIN SORRELL - Chief executive, WPP



While most of the titans of the advertising industry spent the early 1990s

ignoring the opportunities (and threats) that new media posed to their

empires, WPP chief executive Martin Sorrell was studying, reading, talking

and exploring the world of new media.



It didn’t take long for him to be convinced that here was something that

WPP, one of the world’s top three marketing services groups, had to get

into. This combination of strategic thinking, a razor-sharp brain and

intellectual curiosity - notwithstanding a mischievous love of industry

gossip - has always been one of Sorrell’s distinguishing

characteristics.



It explains why WPP has a wider portfolio of new-media interests than any

of its peers, with minority stakes in Hotwired, Broadvision, Peapod,

Hyperparallel, Media Technology Ventures and Syzygy.



Their purpose is to allow WPP to see at first hand the ways in which new

media mght be developing and to feed that information back to group

clients like Ford, IBM, American Express, Kellogg, Kodak and Shell.



Upside: Vision and a grasp of the big picture. And a big wallet.



Downside: By his own admission, his personal consumption of new media is

limited.



Watch for: WPP as new media owner or content provider. Sorrell is

fascinated by media ownership - out of bounds for an advertising-led group

- but new media is one area where the distinctions blur.



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