118 118 hands £14 million media planning and buying to ZenithOptimedia

LONDON - 118 118 has awarded its consolidated £14 million media business to ZenithOptimedia.

118 118 ad
118 118 ad

The Publicis-owned agency beat Mediaedge:cia and the incumbents, Arena BLM and OMD, to the account.
The business was previously split between OMD UK, which handled the offline account, and the specialist digital arm of Arena BLM, BLM Quantum, which was appointed last year to handle the online business.
The pitch, which was handled by Oystercatchers, kicked off in February.
118 118 awarded its £25 million global ad account to Brooklyn Brothers in January this year.