118 118 has moved into money lending and brought its moustachioed mascots along for the ride. The TV ad, by Watermill, features 118 118’s runners – who are no bigger than dormice here – driving miniature forklift trucks loaded with £20 notes and talking about how 118 118 Money will lend to people who have been refused by banks. The "got your number" catchphrase is nowhere to be seen, but that’s probably because it sounds more sinister coming from someone you owe money to. The work was directed by Watermill through Smersh.
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