118 118 unveils shortlist for £14 million media account

LONDON - 118 118 has shortlisted ZenithOptimedia, Mediaedge:cia and the incumbents, Arena BLM and OMD, to compete for its consolidated £14 million media business.

118 118... shortlist
118 118... shortlist

The pitch, which is being handled by Oystercatchers, kicked off in February.

The account is currently split between OMD UK, which handles the offline account, and the specialist digital arm of Arena BLM, BLM Quantum, which was appointed last year to handle the online business.

In January this year, 118 118 awarded a global ad brief to The Brooklyn Brothers. WCRS, the incumbent on the account, remained on the company’s roster.