1576 Glenmorangie TV spot wins IPA Scottish grand prix

Glenmorangie, the single malt whisky brand, and its advertising agency, 1576, picked up the grand prix at last week’s IPA Scottish Advertising Effectiveness awards, which were chaired by Nigel Bogle.

Glenmorangie, the single malt whisky brand, and its advertising

agency, 1576, picked up the grand prix at last week’s IPA Scottish

Advertising Effectiveness awards, which were chaired by Nigel Bogle.



1576 also picked up a gold award for Glenmorangie, a silver for the

Scottish National Blood Transfusion Service and two bronzes for Radio

Forth and the Scottish Tourist Board.



The Glenmorangie campaign is based in a mythical glen of tranquility

where two young men enjoy the peaceful scenery as they indulge in a

glass of whisky.



Ruth Lees, the head of planning at 1576, argued that the campaign

increased sales of the malt whisky by 48 per cent. Along with the Media

Business Scotland, the agency decided to start the crucial Christmas

campaign earlier than its rivals, a strategy which Lees says paid off

immediately.



The Bridge, which is based in Glasgow, also performed well, winning

three golds - two for the Health Education Board of Scotland and one for

Strathclyde Police. The HEBS work also won a special prize for the most

innovative use of media for its ’big three’ campaign, which targets

heart disease, cancer and strokes. It was put together in association

with FB Media Direction and won the media award by putting all three

diseases together into the one campaign.



Scotland’s biggest advertising agency, Faulds, has pulled out of IPA

membership and therefore did not enter the this year’s awards. The

region’s other big shop, the Leith Agency, won four of the seven silvers

awarded and two of the nine bronzes.



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