Glenmorangie, the malt whisky brand, is launching a national press
campaign for its Wood Finishes range by the Edinburgh-based agency
1576.
The agency aims to draw awareness to the malt whisky range, which
comprises Port Wood Finish, Sherry Wood Finish and Madeira Wood Finish.
It is timed to encourage purchases in the lucrative pre-Christmas
market.
1576's campaign will also aim to encourage visitors to the brand's
website, and educate the consumer about the process of wood finishing,
along with the benefits this has for malt whisky.
The three ads feature the headlines "Whisky Weds Wood", "Welcomes Whisky
Worshippers" and "Wows Whisky Writers", with the website address
prominently displayed.
Michael Jarvis, the marketing manager at Glenmor-angie, said: "I am so
delighted with this new campaign for the Wood Finishes range.
The campaign is eye-catch-ing while accurately target-ing the more
adventurous and ad-literate Glenmorangie consumer."
The campaign will run in national press and magazines and was written by
Adrian Jeffrey and art directed by David Reid. Media planning and buying
is by MediaCom.
