1576 launches malt whisky Wood Finish Glenmorangie range

Glenmorangie, the malt whisky brand, is launching a national press

campaign for its Wood Finishes range by the Edinburgh-based agency

1576.



The agency aims to draw awareness to the malt whisky range, which

comprises Port Wood Finish, Sherry Wood Finish and Madeira Wood Finish.

It is timed to encourage purchases in the lucrative pre-Christmas

market.



1576's campaign will also aim to encourage visitors to the brand's

website, and educate the consumer about the process of wood finishing,

along with the benefits this has for malt whisky.



The three ads feature the headlines "Whisky Weds Wood", "Welcomes Whisky

Worshippers" and "Wows Whisky Writers", with the website address

prominently displayed.



Michael Jarvis, the marketing manager at Glenmor-angie, said: "I am so

delighted with this new campaign for the Wood Finishes range.



The campaign is eye-catch-ing while accurately target-ing the more

adventurous and ad-literate Glenmorangie consumer."



The campaign will run in national press and magazines and was written by

Adrian Jeffrey and art directed by David Reid. Media planning and buying

is by MediaCom.



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