The independent creative agency has been asked to create a digital campaign to support the launch of Skoda’s new Fabia model car. It was given the brief without a pitch. The work is expected to be released in the coming weeks.
This is 18 Feet & Rising's first brief with Skoda since earning a spot on parent company Volkswagen's roster when it impressed the client during Skoda's pan-European creative pitch that concluded in May.
Fallon, which already handled Skoda’s advertising in the UK won the account, beating 18 Feet & Rising and the incumbent Leagas Delaney. Following the win, Fallon is opening an office in Prague, where Skoda is headquartered, to help service the client.
MediaCom handles Skoda’s media planning, as well as the planning for other Volkswagen brands.